# data[].attributes.headline
nickles, dimes, pennies= bad (Low clutter = good)

# data[].attributes.subject
nickles, dimes, pennies= bad (Low clutter = good)

# data[].attributes.headline
wishes everyone had the same app, so you don't have to ask

# data[].attributes.subject
wishes everyone had the same app, so you don't have to ask

# data[].attributes.headline
wants an easier way to search for friends

# data[].attributes.subject
wants an easier way to search for friends

# data[].attributes.headline
subscribes to minimalism when carrying money

# data[].attributes.subject
subscribes to minimalism when carrying money

# data[].attributes.body
Confidential transactions important

# data[].attributes.headline
doesn't prefer to use ATM's (safety, sanitary, and expense-related concerns)

# data[].attributes.subject
doesn't prefer to use ATM's (safety, sanitary, and expense-related concerns)

# data[].attributes.headline
pays on the spot (mobile) never goes to the bank

# data[].attributes.subject
pays on the spot (mobile) never goes to the bank

# data[].attributes.headline
would prefer friends to pay digitally instead of cash

# data[].attributes.subject
would prefer friends to pay digitally instead of cash

# data[].attributes.headline
opts to use digital payments (venmo only) over cash payments for debts

# data[].attributes.subject
opts to use digital payments (venmo only) over cash payments for debts

# data[].attributes.body
Social makes app beneficial for growing brand

# data[].attributes.body
Easier to use app than online banking platform

# data[].attributes.headline
don't want to spend too much time figuring something out

# data[].attributes.subject
don't want to spend too much time figuring something out

# data[].attributes.headline
wants to concentrate on what he is doing

# data[].attributes.subject
wants to concentrate on what he is doing

# data[].attributes.body
Easy to use, lots of people have the app

# data[].attributes.headline
doesn't want to keep up with a to-do list

# data[].attributes.subject
doesn't want to keep up with a to-do list