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In Odd One Out, music and sound add to the tone of the documentary. The Little Mix song Bounce Back was used to show the band in their zone, which was designed to contrast to the cruelty of people in social media. The pings associated with text notifications are used to show how messages can build up into devastation for Jesy.

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In the Story Of Grime, the text used were blacks and reds to reflect WWE. This intertexuality was designed to inform the audience of grime's roots as a ferocious, clash heavy musical genre. The font, combined with the colours, used therefore illustrates the messages of media producers. Grimeageddon is a pun on the word Armageddon linking to end times. The purpose of this, in the documentary, is to show the power that grime events can have on an artist's career- it can make or break artists.

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In the Story Of Grime, the text used was meant to reflect fighting and sports. This illustrates the competitive nature of the grime genre to the audience without telling. This informs the audience in a clearer way than merely just telling them

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Photos are used in documentaries to add depth to the subject. Photos and videos from other products can add to the emotional narrative if they were significant moments in the host's life- i.e Jesy Nelson's X Factor victory. The contrast between the euphoria of that win and the social media hate drives home the message that social media bullying is drastic and cruel.