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Centr by Chris Hemsworth - Get easy, healthy recipes from world-class chefs

https://www.youtube.com/watch?v=f0TFDwUfbUI&list=PL0pOMVsScqYTmuCd9Q36Flh3nfsMwT1Xa&index=5&t=0s

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Our Global Healing Mission

https://www.youtube.com/watch?v=kWaWwNlticQ

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DEEP DETOX / CLEANSE with FRUIT: Public Domain Video

Mark James Gordon

https://www.youtube.com/watch?v=yvGtDnv0DXk

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This font is very organic and natural; it may create the feel I want for my project.
https://creativemarket.com/Jamescoffman/4384621-Yucca

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This font is elegant and retro, which is very trendy now, and may work for the wellness blog industry.
https://creativemarket.com/jlownby/2029031-Chloe-A-Classic-Typeface

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I wanted to use this font for the text which appears on the video, as it is clean, elegant and minimalist
https://creativemarket.com/MehmetRehaTugcu/1148535-Nectar-Typeface

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I like how this Typography design uses illustration to further enhance the words. The words or thinking have been placed within a light bulb illustration which represents thinking and ideas. I know for me, I'm a big visual person(a picture tells a thousand words), I still don't know whey they don't write picture books for grown ups!
When I look at this website homepage, it is so engaging; my eyes and brain don't have to work too hard to decipher what the purpose of the website is.

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Created on paletton.com

I decided to go with a Monochromatic Palette scheme, with less high contrast, for a calmer, minimalist viewing experience.

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Inspiration for my color design:
Green Platform Brand Identity Design by Jinsuh Chung & Juyoung Park
https://www.behance.net/gallery/65436239/GRPL-Green-Platform-Brand-Identity-Design
Alchemy Bali https://www.alchemybali.com/

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Ambient music plays with angelic female vocals...It appears almost completely dark, we are inside a cave, it's wet and cold with minimal visual light. "Do you feel like you've hit rock bottom?" "Like the whole world has caved in on you?"

The music becomes more upbeat, electronic yet still ambient...Finally, we see light, we have found the opening of the cave, with the rays of the sun slightly beaming in:

"There is hope, there is a way to radiant health naturally".

We have emerged from the cave and find there is a beautiful beach at the mouth of the cave. A person is there on the beach, in the sun, saluting the rising sun with gratitude.

Quote: "Nature itself is the best physician.” – Hippocrates.

Now we've cut to a kitchen, with a woman chopping up salad greens and placing them in a large ceramic salad bowl filled with other vegetables.

"Discover how to prepare healthy living foods, for life"

Cut to another kitchen scene, where the same woman is Blending a smoothie and then pouring it into glasses.

"With easy to follow guides and healing recipes, your journey to true heath starts here".

Now we find ourself immersed in a lush, tropical Rain forest. The is sun beaming on a palm leaf. A woman is walking gracefully through the forest.

"Learn how to activate your body's self-healing mechanism and experience radiant health naturally"

The video closes with a close up of the palm leaves in the rain forest, with
"Journey health + wellness" logo.
then
"Visit journeyhealthandwellness.com "

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I am trying to appeal to all genders, aged between 20-45, most likely middle to upper class. Specifically, I am trying to capture peoples attention who are familiar with alternative lifestyles and health practices. Maybe they have been shopping in health food stores for decades, they get Acupuncture once a week, they see a Naturopath, but still, they are experiencing all kinds of strange health symptoms and mysterious illnesses.

How will you capture their attention and convince them of your message?

I will capture my audiences attention by using stunning visual imagery of nature, people exercising and preparing plant-based food.

In one sentence summarise the message of your promotion.

Start experiencing optimal health today...with our simple easy to follow advice, you can finally, truly heal.

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My target audience feels suffering, confusion, anxiety, stress, lethargic, overwhelmed by the stresses of daily life.

After they have seen my video, I want them to feel inspired, supported and to know that they are not alone and that there are answers to the questions they have about their ongoing chronic health symptoms.

Emotions include inspiration, peace, calm, relaxed, energised, positive, harmony. regeneration.

Green represents the Heart chakra metaphysically as well as the Heart Physically. It is associated with abundance, peace, love, willpower, and self-empowerment. It is also one of the main colours we find in nature, especially in abundant/fertile environments such as a rain forest.

White is associated with the crown chakra metaphysically and with the Pituitary gland physically. It is representative of attaining the ultimate state of peace and understanding, with true acceptance of ourselves, of others and of the world.

Fonts: crisp clean thin san-serif fonts depict a modern, minimalist feel to the video.

This example helped me a lot from Quick Sprout, on the Psychology of Color https://www.quicksprout.com/psychology-of-color/

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Research References

Well Nourished: Simple Recipes – Inspired Health https://wellnourished.com.au/

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House of Wellness - https://www.houseofwellness.com.au/

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Global Healing - https://globalhealing.com/

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Eco Conscious Living https://www.econsciousliving.com/

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Milkwood Permaculture https://www.milkwood.net/

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Plant Proof - https://plantproof.com/category/blog/

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Ahmad, I & Khan, M 2019, New Look to Phytomedicine Advancements in Herbal Products as Novel Drug Leads, Academic Press, Cambridge.
<https://www.sciencedirect.com/science/article/pii/B978012814619400001X#bibliog0010>

A book which focuses specifically on the growth of the herbal and traditional medicine industry, the growth in popularity and the effect on the economy. The text illustrates our growing desire to reach for nature to cure our ailments, as opposed to synthetic medicine.

Anderson, J, Carlquist, J, Cox, J,  Horne, B, Le, V, May, H, Muhlestein, J & Washburn, R, 2019,  Pilot Study of Novel Intermittent Fasting Effects on Metabolomic and Trimethylamine N-oxide Changes During 24-hour Water-Only Fasting in the FEELGOOD Trial, Nutrients, vol. 11, no. 2, pp. 246, <https://www.mdpi.com/2072-6643/11/2/246/htm>

A scientific paper published in the Medical Journal Nutrients. The article belongs to the Special Issue titled Health effects of Intermittent Fasting: How Broad are the Benefits? Shows scientific evidence of the body's self healing mechanism from water only fasting. Benefits of water only fasting discussed include: increased longevity, improved cardiovascular function, decreased inflammation, and decreased risk of cardiovascular disease.

Baker, S & Rojek, C, 2020, The online wellness industry: why it’s so difficult to regulate, The Conversation, City, University of London Institutional Repository, London
<https://openaccess.city.ac.uk/id/eprint/24055/1/>

A highly critical analysis of Gwyneth Paltrow’s Netflix series, The Goop Lab. The writers express their concern that people may take the health advice of Wellness influencers and celebrities on social media, over medical advice from their registered MD. They express that the wellness industry is a burgeoning billion-dollar industry that is difficult to regulate.

This article inspired me, as it shows how alternative information and healing practices are reaching people through social media and the internet. Perhaps we are a time in human history where people want to be self-empowered with regards to healthcare. They want an opinion other than that of medically trained professionals.

Hillner, M 2009, Basics Typography 01: Virtual Typography, AVA Publishing, Singapore.
<https://books.google.com.au/books?hl=en&lr=&id=xGISlV2AwloC&oi=fnd&pg=PT1&dq=Typography+for+film&ots=cKyLdnfya2&sig=kx4sY-c9dedqz78pPHlP8lJQDEo#v=onepage&q=Typography%20for%20film&f=false>

This book is focused on creating text in a screen-based media context. I found it useful as it helped me to think about designing text to support imagery, rather than using imagery as a substitute for text.

Sidorova, I 2019, Wellness Brand in Personal Internet-blogs and Social Networks, SHS Web Conferences, vol. 69, no. 00107, pp. 1-4.
<https://www.shs-conferences.org/articles/shsconf/pdf/2019/10/shsconf_cildiah2019_00107.pdf>

This article deals with the branding of ‘wellness’ on the basis of hypertexts of personal Internet communication. The author discusses how wellness bloggers can influence their target audience specifically using keywords and phrases related to healthy living, and more specifically to their niche within the wellness industry.

Karhu, E & Madigan M 2018, The role of plant-based nutrition in cancer prevention, Northern Ontario School of Medicine, Sudbury.

This academic paper published by JUMD (Journal of Unexplored Medical Data), provides a comprehensive overview of the role of plant-based nutrition in the prevention of the 15 leading causes of death in the world, including various types of cancers. The paper looks at how undeveloped populations, who traditionally consumed diets of mostly plant foods have had increases in mortality and age-adjusted incidence of diseases such as cancers since adopting a Westernized diet and lifestyle.

I found this source helpful as it gives scientific evidence behind the content I wish to share within my wellness blog. It also reiterates that what is happening in the Narrative of the health industry today, with a focus on 'high protein' diets and 'meat-based' diets is contrary to the science of human health.

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Mind Map: Wellness Blog

It was good to get an overall perspective on my wellness blog idea, as it is something that my brain has been pondering over for years now.

The mind mapping exercise forced me to consider the underlying concepts of the idea as well as the practical strategies that would need to occur to bring the project to life.

When I started the exercise,

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1. Initial Thoughts and feelings
Here we are in week one of the course. I'm feeling excited and somewhat overwhelmed! Still getting used to the UniSA homepage and all the different icons without getting lost down a dead end.

This area of study is not unfamiliar for me, as I did complete a Cetificate IV of Graphic Design back in 2012. I love the challenge of coming up with ideas, names, catch phrases and image concepts. I have a few ideas for my assignment, but still trying to define it more specifically.

2. 80 possible things to promote
1. Wellness blog
2. A charity which is dedicated to planting fruit trees
3. Product: A caffeine free chai infused with medicinal mushrooms
4. A digital currency exchange/online bartering system.
5. A website dedicated to providing medical information by Doctors who are treating their patents using natural methods.
6. A magazine dedicated to Surf and Yoga
7. Herbal Supplement company specialising in formulas to enhance brain function.
8. Website dedicated to educating students about the health consequences of Electromagnetic Radiation and how to minimise their exposure during their time as a student.
9. A health retreat which uses natural detoxification methods and 100% alkaline diet to treat people.
10. Clothing Company: inspirational quotes printed on 100% organic cotton clothing.
11. An app for plant based nutrition/diet plan.
12. An app for people with special dietary needs to find places to eat wherever they go.
13. Hemp body scrub
14. Plant based platters catering company
15. Hemp sunglasses
16. Bamboo active wear clothing
17. Organic sprouts
18. Organic cotton beach towels
19. Plastic free skincare products
20. eco yoga mats
21. EMF protection beanie
22. Natural Sunscreen
23. Reef safe hair and skin products
24. Moon Calender
25. Moon Diary
26. Soy candles
27. Organic dried herb blends
28. Native Australian Superfoods
29. Ionising lamps
30. Detox footpads
31. Water filters
32. Vegan Recipe book
33. Preservative and grain free pet food
34. Fluoride free toothpaste
35. Hemp thongs
36. Save the greyhounds
37. feed a family charity
38.Save the wildlife
39. Forest planting
40. Free energy devices
41. Bioresonance
42. Tensor ring technology
43. Advanced technology suppression
44. Advanced medical technologies
45. Anti gravidic propulsion systems
46. Eco campers
47. Tiny homes
48. Grow your own veggies
49. Biodynamic growing principals
50. Sound medicine
51. Systemic enzymes
52. Native American UFO encounters
53. Apricot kernal supplement
54. Wifi free cruise ship
55. Wifi free zones
56. Hemp board shorts
57. Legalisation of CBD Hemp in Australia
58. Natural Anti inflammatories
59. Conscious social media
60. Turmeric for liver health
61. Healing powers of shungite
62. Blue light glasses
63. Portable Air purifiers
64. Earthing shoes
65. Silver lined aparel
66. Holographic Regenerative Med Beds
67. Disclosure
68. Sumerian Tablets
69. Hidden History
70. Meditation App
71. Earth Ships
72. Hemp Surfboards
73. Instant drying wetsuits
74. Natural Insect repellent
75. Preservative free aloa vera
76. Copper health bracelets
77. EMF free electric toothbrush
78. Digital Acupressure mat
79. The economics of happiness.
80. Fasting and detoxification app.