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Visit this website & answer the questions below

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Nespresso USA | Coffee & Espresso Machines & More

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Nespresso USA brings luxury coffee and espresso machine straight from the café and into your kitchen.

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Question 1 :
Select any 3 characteristics of an effective brand that apply to Nespresso and describe how these are evident in the case of Nespresso.

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Question 2:
Briefly outline 3 benefits that Nespresso can expect to see having a strong brand name.

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Brand Recognition - Recognise the "N" symbolising the quality and it being a premium brand.

Credibility - customers know that it is a large brand and that know that there is good customer service.

Ease of Use - Website is easy to access. Nespresso have a "New to Nespresso" tab that breaks dow their website and certain offers they have.

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1) Not tie you to a single product. Nespresso sell coffee machines, coffee mugs, coffee beans/pods etc.
2) Work in all company's markets. Coffee is consumed worldwide so it is not tied done to a single market.
3) Be meaningful. Having the word espresso in the name clearly associates the brand with coffee.

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Logo. Easily recognizable often associate with coffee. Easy to Remember

Brand name, Espresso/Nespresso sound similar to a type of coffee. Meaningful
Well known brand, It is a safe option for good quality product.

. Nespresso sell their own coffee machines to go alongside their product. Add Value to a Product or Service

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1) Ease of purchase. Up the top of website it says "order capsules" and "reorder"
2) Brand equity. End of 2020 make all operations carbon neutral.
3) Competitive edge. Nespresso have a competitive edge over their competitors as they sell all products related to coffee. Some coffee companies might only sell coffee beans or coffee accessories.

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Easy to Rmember - espresso in the name (coffee company)
Add Value to the Product - "Discover Coffee Perfection" tagline
Work in all cmpany's markets - coffee markets worldwide (recognizable capsules/machines)

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Repeat business -  Nespresso make it easy for their customers to order coffee. Also offering rewards and membership status to acquire discounts etc.  Basket option and sign in options whilst having a "reorder Option for its users/customers"

Expansion - brand is easy to recognize in multiple geographical locations all can be found through the websites store locator.

Easy Website to use - simple design with one click tabs for customers to place purchases quick and hassle free, their website is informative without being over encumbering

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Loyalty - cutomer account setup when machine is bought - follow up coffe purchase
Consistency - customer knows they are getting a quality product all over the world
Ease of purchase - subscription based if required, single click ordering through webite

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Recognition, Nespresso is an easily recognised brand and name this will lead to repeat customer sales and new customers..

Credibility, Brand has become associated with reliable coffee machines and high quality coffee. Nespresso can expect to see an increase in famous people or people in Fairtrade organizations approach them to work with Nespresso which will help boost Nespresso's credibility.

Consistancy- Nespresso is known for it's good coffee which is taken from sustainable farming .