# data[].attributes.body
It should answer these questions from your reader:

What is this about?

Why should I read this?

What’s in this for me?

What am I being asked to do?

# data[].attributes.body
Is the main message clear?

Is it audience centric?

Have you followed the pyramid principle?

Call to action should state:

What the action is

By whom it needs to be done

By when

Alternatives if they can’t meet the above criteria

# data[].attributes.body
You can state your pronouns in the sign-off