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The song titles gives a sense of the mood of the album which the audience would have to decode. It represents genre by emoahising the dream like theme through the font of writing, but also the colour scheme behind. This is created by editing on photoshop.

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Time is a main theme for our products as the song is called 'count the days'. To show this in the music video we use reverse shots and flashbacks to create a non chronological order of an event. The inside right of our didgipak is a clock which is here the CD will go. To create this brand identity the main technique we used was editing as the different tools allow for different ideas and emotions to be created.

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The audience would predominately use our music video for entertainment. Something to enjoy or make them happy as in the songs, our artist goes through a journey which we want the audience to go on with her, and at the end she is free and positive which we want the audience to feel when watching the video. It represents our genre as genuine making it realistic and easy to relate to.

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We challenged the male gaze by Laura Mulvey throughout our video and with our magazine advert and album cover. We have represented our artist through the indie pop genre style. To create this brand identity we used mise-en-scene. She is wearing a dress which is appropriate as the genre is a mix of formal and informal clothing.  In the magazine advert the artist is placed in a casual pose and not represented in a sexualised way She is smiling and has a naturalistic make up look. The audience can therefore identify with her as she is realistic and not fake making her more appealing to the target audience.

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On the front cover of album we used a silhouette taken from our music video. This represents the journey she went through from being weighed down to becoming free by the figure starting off transparent and becoming solid, as she figures out who she is. This is effective as it reinforces the title of the album cover 'blurred motions' as the figure is not identified showing how she is hiding her feelings.

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The pink and blue dream like background links to the genre of our music video which is 'Indie pop'. We think the is genre is more popular with females which is represented through the colours. This is effective to some extent as it keeps inline with the 'dream like' theme. Blue filters are used throughout our video linking to the album cover and magazine advert. Using the same colours and themes links