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In conclusion the combination of the music video and other ancillary texts are effective as they all help to promote the bands work. The magazine adverts allow people to see the band and album, as well as the tour, getting their name out there and potentially attracting customers. The Digipak helps to promote the artists through the eye-catching vibrancy of the front cover.
The music video is also useful for marketing as it allows the general public to access the bands music through sites like Youtube.

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Our Time Now - Azimul, Sam & James [FINAL VIDEO]

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This song is the property of The Plain White T's. This is our music video for "Our Time Now" by The Plain White T's that we have created for our A2 Media Coursework.

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The music video is disjunctured, meaning that the video has no real connection to the lyrics or the band singing them. Instead we focused on entertainment, fast editing and very basic stories. We especially took care when filming the video's band sequences as we needed professional lighting in order to get the best quality, and some shots featured lighting too bright, making us film it again.

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The Digipak is the design of the album, which had six panels. This required six different pictures customized to be suitable for the style of the music video. For this reason we opted to make the Digipak as colourful and playful as possible to fit with the songs lyrics and style of editing. These six panels required different lengths of time in Photoshop, as some panels images required multiple smaller pieces of editing, all combined into one image, as shown in the panels that feature each band member as a playing card. We drew our inspiration for this idea, as well as the overall theme of the colour coding each member from bands like JLS or the Spice Girls, where each member was given their own identity. Other were given a more plain and less vibrant theme, as we felt that constant colours on every panel would become boring and repetitive.

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A task that we faced at the beginning of the construction of the Music Video was show we would create the Ancillary Texts, which are the Magazine Advert and the Digipak, and how they would match together to look good. We created these texts in order for us to look professional and to properly promote the album, as well as making it look eye catching.

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One of our Ancillary Texts is our Magazine Advert. It's purpose it to promote the bands song and album in a magazine. After studying other Magazine Adverts by artists like Rihanna, Ed Sheeran, Adele, etc. we decided to create it in the form of a Tour advert, as it allows for more information and detail to be given.
We promoted the song by catching the eye of people through contrasting colours and text that pops out to look at. It prominently features the name of the band and album, making people see and remember the name.

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Evaluation Question 2-  How effective is the combinations of your Main Product and Ancillary Texts?

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Evaluation Question 2-  How effective is the combinations of your Main Product and Ancillary Texts?