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Ten partnership of several different production companies allowed Honeytrap a bit more money and equipment.

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When promoting Spectre, the film franchise entered into third party deals to help in them achieving this. One example of this was where they had £64 million deal with the beer brand Heinken; Craig had to film several adverts promoting the beer. Yet the first one was released online first, via their official Facebook page. Then the day after the advert was released in cinemas and on television. Emphasising on how to effectively promote the film their markting strategy mainly used online medias. However, they did use traditional media's to promote their deal with high end brand Vodka company, Belvedere; through adverts and billboards.

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The lone work of Ein productions in the Bond franchise allows the films to remain brand loyal and not have to meet the wants and expectations of global institutions. The addition of MGM and Columbia in the distribution of the film is often credited with the film be going marketed too seriously and not at all like a Bond film should be

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The partnership of Eon with British companies/organisations like Aston Martin, Land Rover, comic relief and Williams Martini Racing (F1 team) promoted British business as well as the film through placement in adverts and OOH advertising in many of the film countries.

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When creating the soundtrack for Honeytrap Johnson partnered with independent grim artist 'Skwillia' who in turn took on Polydor signer artists such as Mc Killa P and Russo to help in creating the authentic grime soundtrack. To then promote this they used the official Facebook page and made the soundtrack available on sound cloud, a free streaming music website.

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The lack of a distribution company partnered with the production companies can be held responsible for Honeytrap's lack of commercial success. If cross media convergence had been employed the film would have benefitted fro a bigger realease  and subsequent profit.

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What examples of synergy with other products/merchandise can you find?

Although there are examples of products and merchandise being created, due to their tight budget it seems as though Honey Trap created the majority of these themselves; through their production companies. Yet there is no full confirmation of this.

Out of the limited products the most effective was that of the posters. The overall design is certainly eye catching with the variations of red being used throughout the page connoting the sense of danger surrounding the film and the protagonists within it. Moreover, the use of the red creates a stark contrast to the main image on the page, the two main characters embracing. Thus, making evident to the average passer by that the story followed a story line where in which everything was pitied against these two unknowns.

Additionally to this, the film used new media's such as Facebook, Youtube (where in which they promoted through FIERCE4EVER's official Youtube account), multiple Twitter pages ('Official Honey Trap page' and 'Rebecca Johnson') and an offical Instagram page. Thus, targeting their audience of 15-25 year olds and 25+.