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Advertising

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1) Lack of privacy

2) Only specific users

3) Can contribute to bad reputation

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Examples of using Social Media  in Supply Chains

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Examples of using Social Media  in Supply Chains

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1) Marketing Activites and Advertising

2) Communicating with customers

3) Market Research - understand customer demands and needs

4) Forming and developing relationships with potential suppliers

5) Can use Facebook messenger to send shipping updates

6) Information about delivery time disruptions e.g. Road works

7) Keep in contact with staff

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Benefits of using social media in the supply chain:

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Benefits of using social media in the supply chain:

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1) enhance communication with customers

2) generate demand from customers

3) monitor supply chain events and transactions to keep everyone up-to-date with current situation

4)reduce operating costs

5) enhance marketplace intelligence

6) reduces advertising costs

7) keep in line with competitors

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Social Media is websites and applications that enables users to create and share content or to participate in social networking.