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Win-win sees life as a cooperative arena, not a competitive one. Win-win is a frame of mind and heart that constantly seeks mutual benefit in all human interactions. Win-win means agreements or solutions are mutually beneficial and satisfying. We both get to eat the pie, and it tastes pretty darn good!

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Both a lose-lose and a win-win situation exert considerable power that expands over time and space, in the former case by multiplying rancor and resentment, while in the latter spreading satisfaction and well-being

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we realize that attempting to achieve a shared win that will bring mutual benefits to both parties is often more a slogan than a real strategy for effectively conducting negotiations. Indeed, while people often set out with the aim of winning together, they end up exploiting  their position of power and imposing a decision, or vice versa, giving up the battle and giving in to the other party; in both cases the result is a win-lose.

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Habit 4 Of Highly Effective People: Think Win Win

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Habit four is all about creating a win-win situation. Covey describes the significance of a win-win situation which leads to mutual benefit because if one side gets the edge over the other, then it creates a win-lose situation that is good for one side but bad for the other.

In this habit, he lays emphasis that win-win makes things cooperative instead of competitive because both parties are mutually benefited. He further said that a win-win attitude brings three key character traits including integrity, maturity, and an abundance mentality.

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Win-win situation is a good thing because thinking just about yourself is selfish and we should try to cooperate with everyone to make everyone happy

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1. Define your firm’s position

Your firm can add a lot of value even before you engage with the client. The first step is to define the way your brand image and services provided are perceived by the client. This includes the firm’s social media presence and the benefits your company can bring to the client.

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You have been found to look for are: automation, core accounting, reporting and analytics, tax management, billing and invoicing, payroll system, mobility and data access, data security