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Kendall Jenner appeared in a pepsi advert that mocked the black lives matter movement.

What they did:
- made Kendall apologise.
- Took the advert down.
- Donated to black lives matter.
- Pepsi apoligised

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“The 2015 Bud Light “Up for Whatever” advertising debacle is one of the most recent large-scale examples of a PR blunder. Certain bottles of Anheuser-Busch beer were produced with the label” The perfect beverage for deleting ‘No’ from your language for the night,” which was a terrible promotion and marketing decision. The “Up for Whatever” ad, according to the brewer, was created to encourage people to say yes to trying new things.”

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The photo shoot was approved by the director of the White House Military Office at the time, Louis Caldera, to create a new, eye-catching official photo of Air Force One, the name of the airplane carrying the President of the United States.

So at about 10 a.m. on Monday, April 27, 2009, a Boeing VC-25 (a military version of the 747) was flown low into New York City while being trailed by two F-16 fighter jets. It made three passes over the Statue of Liberty, making extremely sharp turns through the air.

The public wasn’t given any advance notice of the photo shoot, and there was a period of hysteria when people began noticing the low-flying airliner. People on the street began screaming and running for cover, and some buildings in NYC immediately issued evacuation orders.
By, Kerr L

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They fired 800 staff and that caused loads of people to boycott them

Avatar of nicole541899

nicole541899

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1m

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what happened - they had a competition but due to the winner not being able to attend the zoom party they never gave her anything else she won .

what did they do to improve image -
1 . They apologised through twitter
2 . They said she could receive a free outfit

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America's third biggest carrier is being slammed online for violently dragging a passenger - a 69-year-old Asian man, believed to be a doctor - off an overbooked flight. This comes just weeks after the company, whose slogan is "Fly the Friendly Skies", was ridiculed for refusing to allow two teenage girls to board a flight because they were wearing leggings.
Chief executive Oscar Munoz added more fuel to the fire with his response, which didn't mention the use of force. "This is an upsetting event to all of us here at United. I apologize for having to re-accommodate these customers," he said in a statement.

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The Kinder Chocolate Factory was ordered to shut down after their products were linked to Salmonella Cases.

Belgium's food safety authority ordered Kinder to recall all of their products from stores.

Their products were taken out of UK stores after more than 60 people tested positive for Salmonella, most of these were young children.

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what happened-p&o cruises got major criticism for sacking 800 workers in march so they can get workers that will work for cheaper

ever since p&o have not had a good reputation.

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by kerr b

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What is Volkswagen accused of?

It's been dubbed the "diesel dupe". In September, the Environmental Protection Agency (EPA) found that many VW cars being sold in America had a "defeat device" - or software - in diesel engines that could detect when they were being tested, changing the performance accordingly to improve results. The German car giant has since admitted cheating emissions tests in the US.

VW has had a major push to sell diesel cars in the US, backed by a huge marketing campaign trumpeting its cars' low emissions. The EPA's findings cover 482,000 cars in the US only, including the VW-manufactured Audi A3, and the VW models Jetta, Beetle, Golf and Passat. But VW has admitted that about 11 million cars worldwide, including eight million in Europe, are fitted with the so-called "defeat device".

The company has also been accused by the EPA of modifying software on the 3 litre diesel engines fitted to some Porsche and Audi as well as VW models. VW has denied the claims, which affect at least 10,000 vehicles.

In November, VW said it had found "irregularities" in tests to measure carbon dioxide emissions levels that could affect about 800,000 cars in Europe - including petrol vehicles. However, in December it said that following investigations, it had established that this only affected about 36,000 of the cars it produces each year.

Full details of how it worked are sketchy, although the EPA has said that the engines had computer software that could sense test scenarios by monitoring speed, engine operation, air pressure and even the position of the steering wheel.

When the cars were operating under controlled laboratory conditions - which typically involve putting them on a stationary test rig - the device appears to have put the vehicle into a sort of safety mode in which the engine ran below normal power and performance. Once on the road, the engines switched out of this test mode.

The result? The engines emitted nitrogen oxide pollutants up to 40 times above what is allowed in the US.

What has been VW's response?

"We've totally screwed up," said VW America boss Michael Horn, while the group's chief executive at the time, Martin Winterkorn, said his company had "broken the trust of our customers and the public". Mr Winterkorn resigned as a direct result of the scandal and was replaced by Matthias Mueller, the former boss of Porsche.

"My most urgent task is to win back trust for the Volkswagen Group - by leaving no stone unturned," Mr Mueller said on taking up his new post.

VW has also launched an internal inquiry.

With VW recalling millions of cars worldwide from early next year, it has set aside €6.7bn (£4.8bn) to cover costs. That resulted in the company posting its first quarterly loss for 15 years of €2.5bn in late October.

But that's unlikely to be the end of the financial impact. The EPA has the power to fine a company up to $37,500 for each vehicle that breaches standards - a maximum fine of about $18bn.

The costs of possible legal action by car owners and shareholders "cannot be estimated at the current time", VW added.

How widespread are VW's problems?

What started in the US has spread to a growing number of countries. The UK, Italy, France, South Korea, Canada and, of course, Germany, have opened investigations. Throughout the world, politicians, regulators and environmental groups are questioning the legitimacy of VW's emissions testing.

VW will recall 8.5 million cars in Europe, including 2.4 million in Germany and 1.2 million in the UK, and 500,000 in the US as a result of the emissions scandal.

No wonder the carmaker's shares have fallen by about a third since the scandal broke.

Will more heads roll?

It's still unclear who knew what and when, although VW must have had a chain of management command that approved fitting cheating devices to its engines, so further departures are likely.

Christian Klingler, a management board member and head of sales and marketing is leaving the company, although VW said this was part of long-term planned structural changes and was not related to recent events.

In 2014, in the US, regulators raised concerns about VW emissions levels, but these were dismissed by the company as "technical issues" and "unexpected" real-world conditions. If executives and managers wilfully misled officials (or their own VW superiors) it's difficult to see them surviving.

Are other carmakers implicated?

That's for the various regulatory and government inquiries to determine. California's Air Resources Board is now looking into other manufacturers' testing results. Ford, BMW and Renault-Nissan have said they did not use "defeat devices", while other firms have either not commented or simply stated that they comply with the law.

The UK trade body for the car industry, the SMMT, said: "The EU operates a fundamentally different system to the US - with all European tests performed in strict conditions as required by EU law and witnessed by a government-appointed independent approval agency."

But it added: "The industry acknowledges that the current test method is outdated and is seeking agreement from the European Commission for a new emissions test that embraces new testing technologies and is more representative of on-road conditions."

Environmental campaigners have long argued that emissions rules are being flouted. "Diesel cars in Europe operate with worse technology on average than the US," said Jos Dings, from the pressure group Transport & Environment. "Our latest report demonstrated that almost 90% of diesel vehicles didn't meet emission limits when they drive on the road. We are talking millions of vehicles."

Car analysts at the financial research firm Bernstein agree that European standards are not as strict as those in the US. However, the analysts said in a report that there was, therefore, "less need to cheat". So, if other European carmakers' results are suspect, Bernstein says the "consequences are likely to be a change in the test cycle rather than legal action and fines".

Certainly is. Over the past decade and more, carmakers have poured a fortune into the production of diesel vehicles - with the support of many governments - believing that they are better for the environment. Latest scientific evidence suggests that's not the case, and there are even moves to limit diesel cars in some cities.

Diesel sales were already slowing, so the VW scandal came at a bad time. "The revelations are likely to lead to a sharp fall in demand for diesel engine cars," said Richard Gane, automotive expert at consultants Vendigital.

"In the US, the diesel car market currently represents around 1% of all new car sales and this is unlikely to increase in the short to medium term.

"However, in Europe the impact could be much more significant, leading to a large tranche of the market switching to petrol engine cars virtually overnight."

More on this story

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What is Volkswagen accused of? It's been dubbed the "diesel dupe". In September, the Environmental Protection Agency (EPA) found that many VW cars being sold in America had a "defeat device" - or software - in diesel engines that could detect when they were being tested, changing the performance accordingly to improve results.

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tesla chucked rock at window and window broke

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What happened - In 2018, Tesla launched one of its Roadster models into space with a rocket.

Why it worked - Tesla's stunt got a lot of press and it set it apart from other car manufacturers.

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What happened - He punched someone and got fired from the BBC.

Along with him the show lost Richard Hammond and James May.

The show has never been popular since.

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What happened - Crash that meant people lost limbs.

What they did to improve image -
1.They put the victims first

2.They admitted guilt.

3.Shut the park to increase security.

4.Senior managers admitted responsibility.

5.gave compensation to victims