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Creative thinking

High attention to detail

Good planner

Great at collaborating and a good communicator

Willingness to learn

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Structured way of working, organized & analytical thinking.

Curiosity about the different fields of performance-based online marketing and willingness to dive into their various tasks.

You have a natural creative ability.

A team player and collaborator.

You are able to prioritise tasks and plan accordingly.

A great communicator with copywriting skills.

Flawless attention to detail, be a team player, multi-tasker, creative thinker and excellent communicator.

A natural relationship-builder with the ability to work well with a strong network of peers and partners.

Strong creativity and communication skills.

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Our vision is to establish HUGO BOSS as the leading premium tech-driven fashion platform worldwide and to be one of the top 100 global brands. At HUGO BOSS, we work as a team to apply our knowledge, skills and experience together and create a diversity of ideas and solutions. What unites us? We love fashion, we change fashion!

At HUGO BOSS, you have the opportunity to contribute your personality, ideas and creativity - because only when we break new ground together can we create something unique. Become part of our team of more than 17.000 employees worldwide and shape your future at HUGO BOSS!

We offer you the opportunity to become part of the Performance Marketing team at HUGO BOSS for six months, starting mid of February 2024. As a team, we develop efficient digital marketing measures for our online shops worldwide and ensure that we realize the greatest possible sales potential with our marketing budgets.
What you can expect:

As a Performance Marketing Intern, you will support us in the channels SEA, Social Paid, SEO, Display & Affiliate

You will learn to think about online marketing from a performance perspective while supporting the team in their daily tasks

In SEA campaign management, you will take on a variety of tasks on Google Ads and Microsoft Advertising: From keyword research to writing ad copy and optimizing existing campaigns on your own looking for KPI's and targets

For Social Paid, you support us in operational activities on Meta and other Social Platforms such as the creation of target groups and campaigns

Support the team throughout different campaigns (Sale Season, New Collection Launch etc.) from day one until it is launched

You will also work with us on several projects, e.g. opening up new markets or preparing our sale communication

Powerpoint reports for specific projects

Your profile:

You are currently studying in business, communication or a similar field

Curiosity about the different fields of performance-based online marketing and willingness to dive into their various tasks

Fluent in English - knowledge of other languages would be ideal

Structured way of working, organized & analytical thinking

Ideally firsthand experience with online marketing and/or with Tools like Google Ads, Facebook Manager, Google Analytics or Photoshop

Your benefits:

Made for Me: three days in Metzingen and two days working remotely. Our hybrid working model "Threedom of work" is as individual as your personal needs.

Sustainability is one of our key values, and more than just a trend. We are committed to environmental, animal and climate protection, and human rights.

Does innovation drive you? Same for us! We have digitized most of our workflows and almost fully automated our logistics centres.

Exclusive discounts for shopping and arts: benefit from discounts for family and friends along with free entrance to more than 15 international art museums.

High-performing people need a healthy balance. Take advantage of the employee gym, the beach volleyball field or yoga classes on the rooftop terrace.

As a fashion company, we value good taste in everything - including food. Welcome to our own restaurant and café, Times.

We are a global company with our employees representative of the world at large. Our inclusive culture embraces each person's authenticity and individuality. We are committed to equal employment opportunity. And we believe our equitable work environment helps unleash your full potential and inspires you to thrive.

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Internship Online Marketing / Performance Marketing (m/f/d) - City, Germany job with Hugo Boss | 253389

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Our vision is to establish HUGO BOSS as the leading premium tech-driven fashion platform worldwide and to be one of the top 100 global brands. At H...

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Brand Marketing Coordinator, UGG - Paris, Ile-de-France (FR) job with Ugg | 253503

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The Brand Marketing Coordinator will ensure a consistent brand image and Tone Of Voice for the UGG Global Brand across EMEA.

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The Marketing and Communications Director will lead the brand in the market to create a consistent brand voice, drive brand heat across content (owned, earned, paid) and initiatives both local and global.
With innovation and creatively as the lodestar, the director will be responsible for defining and implementing the brand strategy at market level in line with regional direction using visionary thinking to problem solve, impact brand equity and drive growth.
Key Responsibilities Lead Media Transformation for UK, Ireland, and the Nordics Qualifications

10+ years of marketing and communications experience, within luxury retail, agency experience a plus.

10+ years of leadership experience.

Bachelor's degree / MBA.

Ability to work cross-functionally across different departments to eliminate silos and achieve aligned objectives.

Flawless attention to detail, be a team player, multi-tasker, creative thinker and excellent communicator.

A natural relationship -builder with the ability to work well with a strong network of peers and partners.

Experienced in digital analytics and social listening tools, measuring campaign ROI and analyzing metrics to support overall influencer strategy.

Understanding of financial and operational performance to ensure quality work and budget adherence.

Strong knowledge of digital and social and emerging technologies

Strong analytical skills.

Experience in managing large, complex media budgets. Strict financial stewardship and oversight

Strong creativity and communication skills.

Expertise of media landscape across the region: omnichannel view, platform efficiency, innovation, audiences.

Guide annual media strategy with a view to driving concrete business objectives.

Ensure that every investment has a positive ROI (data, commercial, brand equity)

Understand how media can best be leveraged to boost brand equity.

Customer data expertise: ability to analyse profiles to determine market segment requirements.

Strong knowledge of our competitive landscape to enable accurate external benchmarking.

Be the authority on the changes and trends within the industry that have impact on our business.

Leverage external relationships / establish partnerships to identify, negotiate and secure first to market opportunities for the brand that have significant business impact.

Work with internal cross-functional team to flawlessly execute programs.

PR Strategy

Ability to create regionally specific narrative for Tiffany & CO and apply to all communications levers in alignment with business goals.

Develop strategy for new campaigns and product launches, new store openings, and other business news.

Ability to build considered, strategic editorial plans for product launches, product news and PR programs/events that support business goals and PR directives.

Proven track record in opinion former management.

Partnerships and collaborations

Develop local partnership opportunities and PR driven brand campaigns for product launches or key initiatives.

Influencer Marketing: Strategize and negotiate brand partnerships that include communications opportunities or collaborations.

Drive full funnel influencer marketing strategy.

Build strategies to drive awareness on brand and product collaborations.

Build and maintain strong relationships with and manage external agencies and key press, identifying opportunities for high visibility brand and product stories across the region.

Data and reporting

Lead market research efforts, with a view to identifying trends and making recommendations.

Utilize trends to develop and lead PR & Communications strategies.

Manage and track PR & Communications budgets, effectiveness, and ROI.

Compile and create presentations for internal management, retailers, partners, and international meetings.

Present to and update frequently market leadership and regional Marketing & Communications teams.

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Director, Marketing & Communications - UK, Ireland & Nordics - London, United Kingdom job with Tiffany & Co. | 252528

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Position Overview \n The Marketing and Communications Director will lead the brand in the market to create a consistent brand voice, drive brand he...

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Curiosity about the different fields of performance-based online marketing and willingness to dive into their various tasks

Ideally firsthand experience with online marketing and/or with Tools like Google Ads, Facebook Manager, Google Analytics or Photoshop

Experience working on Brand Marketing, Social Media or Content in a fast-paced environment

Proficient in Microsoft Office Applications, particularly in Microsoft PowerPoint

Expertise in media landscape across the region: omnichannel view, platform efficiency, innovation, audiences.

Understanding of financial and operational performance to ensure quality work and budget adherence.

Strong knowledge of digital and social and emerging technologies

Strong analytical skills.

Experience in managing large, complex media budgets. Strict financial stewardship and oversight.

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Entry: Currently studying in business, communication or a similar field.

Mid Level: Experience working on Brand Marketing, Social Media or Content in a fast-paced environment. Experience working cross-functionally with internal teams and external partners.

High Level:

10+ years of marketing and communications experience, within luxury retail, agency experience a plus.

10+ years of leadership experience.

Bachelor's degree / MBA.

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Proficient in Adobe Creative Cloud (Photoshop, Premier Pro, InDesign) and Microsoft Office (Word, Powerpoint Excel)

Past experience in social media marketing

Analytical experience within university modules using sources such as BoF and Mintel

Keen attitude towards learning more about different fields

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Working towards a BSc in Fashion Marketing and a CIM Qualification

Level 3 Qualifications in Maths, Business and Economics

Level 2 Qualifications in 9 different GCSEs

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As a final year fashion marketing student preparing to transition into the professional workplace involves meticulous planning such as identifying my strengths and having direction of knowing what areas to improve on to bolster my chances in securing roles similar to the ones mentioned in this Padlet Board.

Each of these hypothetical roles require a distinct set of skills as a benchmark with the ever-evolving landscape of fashion and marketing. The role of an online marketing intern at Hugo Boss mandates a grasp of digital marketing strategies, including SEO and KPI setting. The ability to analyze consumer behavior and trends is essential. In contrast, UGG seeks a brand marketing coordinator possessing a creative flair coupled with a strategic mindset, curating a social content calendar. Meanwhile, Tiffany & Co.'s director of marketing demands a combination of leadership prowess, an omnichannel view of the media landscape, and the setting of strategies to ensure every investment has a positive ROI.

Reflecting upon the Driscoll cycle, this future development plan aligns closely with its phases of analyzing, planning, implementing, and evaluating. Firstly, analyzing the skills and requirements inherent to each role is crucial (What). Secondly, strategizing and planning methodologies to bridge any skill gaps becomes imperative (So What). Thirdly, executing those plans through gaining practical experience, skill enhancement, and networking is paramount (Now What). Reflecting on outcomes, learning from experiences, and fine-tuning strategies for continual improvement ensures the success of this cyclic framework.

Based on my characteristics, I have identified myself as a creative thinker with a high attention to detail, a good planner, a great communicator, and an individual with a high willingness to learn.  In terms of professional marketing skills, I am proficient in adobe creative cloud, have past social media marketing experience, and have analytical experience within university modules. I am also working towards a BSC in Fashion Marketing and a CIM Qualification.

To bolster my chances of securing a role relevant to my course post-graduation, an integrated approach encompassing academic pursuits, experiential learning, and proactive engagement through mentorships could go a long way. Within this padlet board, completing SEO related short courses, partaking in further adobe suite skills, and potential learning a new language at a language school has been identified as ways to boost my prospects.

Furthermore, internships, part-time roles, and networking opportunities within the fashion industry would provide invaluable hands-on experience and a nuanced understanding of the industry's dynamics. Collaborating on projects with peers, seeking mentorship from industry professionals, and consistently updating my skills through workshops, certifications, and relevant courses will enrich my candidacy.

To conclude this reflection, the pursuit of post graduate roles requires an honest approach of who I am today, blending continual self-improvement with a reflective mindset. By aligning my skill development with the requirements of these positions and embracing the iterative nature of the Driscoll cycle, I aim to maximize my potential and realize my aspirations within the realm of fashion marketing.

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Support in the channels SEA, Social Paid, SEO, Display & Affiliate.

Learn to think about online marketing from a performance perspective while supporting the team in their daily tasks.

Take on a variety of tasks on Google Ads and Microsoft Advertising: From keyword research to writing ad copy and optimizing existing campaigns on your own looking for KPI's and targets.

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Overseeing agency production of organic social content calendar and biweekly optimisation of calendar based on content performance against seasonal KPIs.

Oversee agency approach to community management through weekly check-ins.

Support creative & content manager with organic social & content reporting

Responsible for PO creation and ensuring monthly invoices are received and process in a timely manner.

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Expertise of media landscape across the region: omnichannel view, platform efficiency, innovation, audiences.

Guide annual media strategy with a view to driving concrete business objectives.

Ensure that every investment has a positive ROI (data, commercial, brand equity).

Understand how media can best be leveraged to boost brand equity.

Customer data expertise: ability to analyse profiles to determine market segment requirements.

Strong knowledge of our competitive landscape to enable accurate external benchmarking.

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https://www.skillshare.com/browse/seo?locale=en&coupon=GOOGNBEN30DAYSFREE&utm_source=Google&utm_medium=paidsearch&utm_campaign=SK_Search_Google_UK_EN_BOF_Non-Brand&utm_term=&matchtype=&gad_source=1&gclid=CjwKCAiA1-6sBhAoEiwArqlGPuEm1HxvD94DxnM0ihFO2YWayYMELqzpvDTibAv-rVsnYhi-yVHfZBoCCl8QAvD_BwE

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https://www.skillshare.com/en/search?query=adobe

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MentorCruise - Connecting Mentors & Mentees

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MentorCruise connects aspiring tech workers with industry professionals for long-term mentorship in Software Engineering, Product Management, Machine Learning, Design and Business. Find a mentor today!

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Arts and humanities

Discover the diverse subjects that make up human culture and creativity with a short course exploring the broad-ranging topic of arts and humanities.

Choose from a range of new short courses, including creative writing and the study of the world of film and the media.

Communication

Communication is essential in building connections and helping us understand the world we live in, both now and in the future. Develop these skills with just a few hours' study per unit.

Use a short course to aid your professional development or simply explore this rapidly evolving subject.

Languages and cultures

Want to learn a new language, but never have the time? You do now! Our language short courses are broken down into bite-sized units that each take just a few hours to study.

Designed to fit around your life, you can choose from short courses in Chinese, French, German, Italian, Spanish or Welsh.

Project management

Projects are how organisations make things happen and with a short course we can help you develop the skills needed in this key area.

You'll be taken through the cycle of a project, from early conception and defining the scope through to the evaluation and lesson learned.

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Discover the diverse subjects that make up human culture and creativity with a short course exploring the broad-ranging topic of arts and humanities. Choose from a range of new short courses, including creative writing and the study of the world of film and the media.