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Shopee, founded by Forrest Li in 2009, is an online shopping application (Shopee Live) and e-commerce platform headquartered in Singapore.

Currently, Shopee is present in Singapore, Malaysia, Thailand, Taiwan, Indonesia, Vietnam, the Philippines and Introduction to Shopee Vietnam

Ho Chi Minh City Business Objective: “Shopee wants to make the world a better place through the power of technology by connecting the community of buyers and sellers.”

Business Positioning: “Through Shopee, Internet users across the region can experience online shopping with diverse products, connect with the community of sellers, and enjoy a seamless delivery process.”

Business Motto: “The motto Simple, Happy and Together defines the Shop brand personality through words and actions. This motto is present everywhere in our development activities.”

Shopee's development in the Vietnamese and Southeast Asian markets

Shopee has grown strongly in the Vietnamese and Southeast Asian e-commerce market, achieving the leading position in 2023 with a total merchandise transaction value of more than 55 billion USD and a 48% market share. Shopee has maintained its position in Vietnam's fast-growing e-commerce market, achieving an average growth rate of 16-30% per year over the past 4 years. This development places Vietnam in the group of fastest-growing e-commerce countries in Southeast Asia, second only to Thailand.

Convenience of shopping on Shopper

When shopping at Shoppee, Shoppee has enhanced the online shopping experience of users. People can easily search, compare prices and choose products from thousands of other sellers with Shopee with just a few simple steps on their phones. Many attractive promotions and discounts from Shopee, including free shipping, cashback on purchases and special discount programs, help users save money. In particular, users can be more mindful when shopping with Shopee because they offer many flexible payment methods, from bank transfer to cash on delivery. The user reviews and comments feature also makes it easy for users to consult their architects before making a decision, ensuring that the product is safe and of quality.

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Buyers select products and proceed to checkout on the Shopee app or website. This process is designed to be intuitive, featuring product recommendations and easy navigation. Buyers can also apply discount codes and utilize Shopee’s loyalty rewards to enhance their purchasing experience​

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After an order is placed, Shopee processes the payment through various secure channels. Payment verification may take a few seconds to several minutes, depending on the payment method used. Shopee employs security measures, such as encryption and fraud detection systems, to ensure buyer safety​

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The seller receives an order notification in their Shopee Seller Center dashboard, where they can confirm the order.

Sellers review order details and prepare products for shipment, packaging them according to Shopee’s requirements to prevent damage.

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Sellers pack the items based on order IDs and attach required labels and the air waybill (AWB) for logistics. This label helps logistics partners accurately sort and deliver the product​.

Packaging products securely is essential to prevent damage during shipment. Shopee advises sellers to use high-quality packaging materials to ensure items reach customers in perfect condition. This extra care helps protect goods from dents, scratches, and other forms of damage, enhancing customer satisfaction.

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Shopee’s system updates the buyer on the order status at each stage. Buyers can monitor their order status from their Shopee account.

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Sellers arrange the shipment in the Seller Center, choosing Shopee’s supported logistics partners. They can opt for pickup (sellers schedule a pickup with a partner courier) or drop-off at a designated Shopee hub.

The shipping method depends on the buyer’s selected logistics option and seller’s availability​

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If the seller chooses the pickup option, a logistics partner collects the package at the scheduled time.

Alternatively, sellers can drop off the package at a nearby partner hub. Tracking numbers are generated at this stage, allowing buyers to monitor the progress.

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Once collected, the package moves to the sorting center, where Shopee’s logistics team organizes packages for last-mile delivery.

Buyers can view tracking updates in their Shopee account, which shows each transit stage and estimated arrival times.

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Logistics partners deliver the package to the buyer. For some shipments, Shopee provides “Shopee Express” to expedite delivery.

Buyers confirm receipt of the package in the app or website, marking the order as “Delivered.” Shopee then releases payment to the seller, completing the transaction

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Buyers are encouraged to leave feedback, which enhances seller ratings and helps future customers assess product and service quality.

After delivery, buyers confirm receipt of their orders in the app, marking the transaction as complete. They are encouraged to leave reviews and ratings, which contribute to seller feedback and overall marketplace reputation

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