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Time constraints make it hard to choose healthier options

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Healthy options are often pricey, inconvenient, or bland

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Finds it challenging to prioritize health within a student budget

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Chooses quick, budget-friendly meals

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“I’d eat healthier if it was convenient and tasted good.”

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appears motivated to eat better but often goes for convenience

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Wants to eat healthier but finds it too difficult or inconvenient

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Aspires to find affordable, tasty, and quick healthy options

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Worries about maintaining energy and balancing health with a busy schedule

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Campus filled with fast and unhealthy options

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Social media promoting both healthy and indulgent foods

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Limited accessible, affordable, healthy choices on the market

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Friends say healthy food is expensive and lacks taste

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Family encourages healthier eating habits

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Influencers discuss easy, healthy recipes and benefits

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Needs meals that fit both their busy schedule and budget

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Wants a quick, affordable, tasty, and healthy food option

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Measure of success: feeling energized and satisfied with minimal effort

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Healthier food is not as nice, taste is a big factor

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Healthier food often more expensive

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not keen on buying healthier food

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would want to try to eat “healthy” food, but options are too similar

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Rather consume instant noodles due to price and convenience

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Healthier food is more expensive, cost of food is high

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Wanted to diet with healthier food, but felt hungry anyways

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Not able to find healthier options

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Not inclined to trying healthy food as it is too “organic”

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Healthier food is more expensive, especially gluten free

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Government promoting healthier food choices

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Picky eaters would have problems with such healthier food

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Needs food to be affordable

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Needs Food needs to be tasty

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fears being fat

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idea of eating vegetable is unappetising

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healthy food is bland

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health is important but taste of healthy food holds them back from eating healthier

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eat healthily, buy healthier choice products

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healthy food can never replace unhealthy food in terms of taste

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healthier food options may be pricey and not that convenient

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healthier choice products, eg nutri soy, subway, fresh fruit juice

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people around eat healthier so used to eating healthy

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friends and family think healthy eating is important

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wants healthy food at a reasonable price and convenient

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wants healthy food that taste to their liking

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tempted by unhealthy food looking attarctive such as on social media

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hard to resist cravings for sweet/oily food

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usually only has time to grab and go snacks during school/work, so they need something filling, convenient, and most importantly affordable

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doesnt try to get plant based food as scared the taste not worth it

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usually has filling meals such as chicken and rice, to get through the day

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typically likes savoury, spicy & salty foods

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likes plant based products but prefers to get proteins from meats

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healthy food isnt convinient and pricey

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would feel like trying new foods if the price is right and would generally be enticed to do so if they hear good reviews on social media

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healthy food has the potential to taste good & there should be ways to enjoy healthy food

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healthier food places evnthough more expensive, their servings are small so ist not filling

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there's not much healthy food, even hawker food is unhealthy

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healthy food tastes bland

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healthy food only consists of salads and soups and lack protein from meat

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would love to have an healthier option for their snacking throughout the day

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wants to eat better if they had cheaper, filling and delicious options of healthy meals/snacks

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feels positive towards plant-based products as dont have any allergies, and those products are usally halal

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The flavour profile doesn’t suit their regular diet

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Difficulty in finding a store that sells affordable healthy food

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Skeptic about the taste

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Challenge of incorporating healthier choices into a busy lifestyle

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They may openly express wanting to eat healthier but share frustrations about barriers like time, cost or convenience.

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Despite good intentions, they postpone healthier eating goals or opt for familiar, less healthy choices due to preference in terms or taste profile and cost.

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Have a strong desire to eat healthier but also feel held back by practical barriers.

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Feel that healthier food are more costly and may take a longer time to select their food options.

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Motivated to eat healthier and avoid unhealthy food

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watch videos on social medias and youtube for inspiration

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Prices for healthier food are pricer as compared to unhealthy food such as fast food

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From media or influencers regarding healthy eating

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Knowledge gained from school

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Knowing that the food they are eating is nutritious and good for their health makes them feel more confident

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Food that is easily accessible, delicious, affordable and healthier that fits their lifestyle.

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Struggles with limited control over food choices at home, as meals are often prepared by family members.

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Finds it challenging to locate affordable, convenient, and halal healthy options, leading to frustration.

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Believes healthier foods often sacrifice taste, especially plant-based options, which makes them less appealing.

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Feels guilty or frustrated when stress or busy schedules lead to choosing less healthy foods.

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Defines healthy eating as balanced meals rich in fruits, vegetables, and protein, with low sugar and fat.

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Tries to eat healthier but often feels held back due to a lack of control over meal choices at home and limited convenient, affordable, and halal options when eating out.

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Sometimes follows the healthier plate guidelines and has taken on challenges like cutting out sugar with friends.

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Views healthy eating as essential, given its benefits, but feels frustrated by limited control, accessibility, and high costs for healthier foods

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Experiences guilt or frustration when unable to eat healthy

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Believes healthier foods often lack in taste or appeal, especially plant-based options but are open to trying new products if they’re convenient and tasty

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Observes many food options that aren't healthy, especially when eating out, and sees limited halal healthy choices.

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Notices nutritional labels and nutri-grade symbols on products, which sometimes influences her purchasing decisions, though not always.

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Sees healthy eating as more costly and less accessible, particularly in convenient, ready-to-eat options.

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Hears advice and reminders about the importance of nutrition and balanced diets from various sources (e.g., health authorities, family, or media).

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Often hears about new healthy products or dietary trends but may find it difficult to act on these suggestions due to limitations in accessibility and convenience.

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Gets influenced by social trends and friends (e.g., friends encouraging her to cut sugar).

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Want more accessible and affordable healthy food options, especially convenient halal choices that don’t compromise on taste.

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Values options that are easy to prepare and can fit into her lifestyle without extra hassle.