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COLOUR Green - even more green - linked to healthy

Story around convenience - buying, preparing (open)

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What do you experience?

Healthy - light/snack

Diet friendly

Fibre -

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Ready to eat.

Refrigeration.

Shareability

Nutrition

High protein

Plant-based

Long shelf-life before opening.

Taste

Versatility: Dip, salads, side/condiment

Snack or main meal

Kid-friendly (unusual for a healthy / veg item)

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1. Versatile dietary supplement in the form of a powder ingredient for smoothies, bakery products, etc

2. Dairy alternative (yogurt or gelato)

3. Protein pearls

4. Snack - Smoothie

5. Snack - Bakery product (bread sticks. cracker, cookie, croissant etc.)

6. Snack – energy bar (fruity or chocolate, nuts/seeds mix)

7. Porridge

8. Snack – Chips

9. Snack - Chocolate

10. Soup

11. Guacamole spread

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Snacking - eg. bars, especially when time-poor

Breakfast - eg. morning smoothie/beverage

Pre-gym smoothie/snack

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Sensory profile

Convenience

Preparation - by consumer

Nutritional value (must be high protein)

Packaging

Bitterness - what else is it made with?

Quality

Is there a kit style meal, eg. utensils inside.

Shelf life

Consistency - eg not too liquidy, if eating on the go or not at home.

Environmentally friendly - production, sourcing

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Excited

Motivated

Curious

Glowing - high antioxidant

Happy - fewer responsibilities on her mind by using this product.

Confident

Trusts the formula

Proud - due to environmentally friendly product

Social responsibility

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Needs:

To be healthy

To consume convenient meals (fast - easy to prepare)

To eat high nutritional value foods

To be able to order her food online and with delivery option

She needs tasty food

She needs high energy, good for recovery (with customized macro composition) food.

Goals/motivations:

Low fat / smaller portions of food consumed, due to constantly trying to maintain or loose weight.

Environmental concerns - climate aware. Flexitarian, aware of food sources.

Seeking/open to a relationship

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Stressed with work - long working hours, always on a diet but not enough time to cook at home, late -night gym attendee, shopping online but not enough time for that as well. Medium - High income group, Based at Paris, flexitarian - seeks out more plant-based.

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Single, but open for a relationship