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When you think of fast fashion,what’s the first thing that comes to mind? Please write it down.

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When you think of fast fashion,what’s the first thing that comes to mind? Please write it down.

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Fast fashion is a type of clothing that is made quickly and cheaply to keep up with the latest trends. It's often not very good quality and can be bad for the environment.

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The fast fashion model emerged in the 1970s when retailers began exporting production to countries, particularly in Asia, where they could pay workers lower wages than in Western countries. It took hold in the 1990s as companies accelerated output to keep up with trends. Previously, new clothing collections could be expected four times a year, but with fast fashion consumers can now expect new lines of clothing much more frequently, some brands generating 36 collections a year.

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What are the most popular fast fashion brands?

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What are the most popular fast fashion brands?

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80% of apparel is made by young women between the ages of 18 and 24. A 2018 US Department of Labor reportfound evidence of forced and child labour in the fashion industry in Argentina, Bangladesh, Brazil, China, India, Indonesia, Philippines, Turkey, Vietnam and others. The garment industry has always been a low-capital and labour intensive industry.

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Fast fashion industry is the second-biggest consumer of water and is responsible for about 10% of global carbon emissions – more than all international flights and maritime shipping combined. It also create large quantities of fashion waste.