# data[].attributes.attachment_link.description
Engage and assess your students in every lesson!

# data[].attributes.attachment_link.title
Basic Addition and Subtraction - Math - Pre-K Presentation

# data[].attributes.attachment_link.description
Download the “Basic Addition and Subtraction - Math - Pre-K” presentation for PowerPoint or Google Slides

# data[].attributes.attachment_link.readable_text
Imagine your favorite book came to life on your floor and asked you to play a part in the story! Wonderscope is an award-winning iOS app for kids that uses augmented reality to transform ordinary spaces into extraordinary stories. Through your Wonderscope, you can see the story take place all around you, whether you open the app in your room or outdoors. Read your lines aloud to engage with and talk to characters, and help them solve problems along the way.

WHAT PEOPLE ARE SAYING ABOUT WONDERSCOPE

New York Magazine:
"For parents with younger kids, I've got at least one thing that could assuage some of that guilt about screen time: Wonderscope."

Vogue:
"What if you could give your child an iPad for an hour and not feel guilty about it?... an app that makes kids smile and feel confident as they read absolutely feels like a win."

Fast Company:
"Because kids look through the iPad to see the story on the other side, Wonderscope won't close them off to the outside world."

CNET:
"To get a sense of Wonderscope, imagine if Snapchat filters or Pokemon Go went to work at Pixar after graduating from Juilliard."

Variety:
"The future of storytelling is happening all around us - we just have to look through the right lens to see it."

Common Sense Media:
""It feels almost magical to watch as suddenly animated characters and scenery pop up all around you as part of ... engaging stories.""

WIRED, regarding Wonderscope story Clio's Cosmic Quest:
""It might be the best 8-minute astronomy lesson out there.""

In December 2019, Wondersope was awarded a BAFTA Children's Award for its inaugural story, "A Brief History of Amazing Stunts by Astounding People," created in partnership with PRELOADED.

GROWING LIBRARY OF INCREDIBLE STORIES

"Sinclair Snake: Museum Mischief"
- Be a junior detective in our newest story, Sinclair Snake: Museum Mischief! Explore 4 different exhibits, and learn about dinosaurs, Egypt, medieval times, and gems!

"Willowcrest Manor"
- In this spooky adventure, kids become the ghost of a haunted house and scare thieves away from a hidden treasure!

"Lauren and the Three Bears"
- A modernization of the classic fable, with a twist! Kids meet Lauren, a sharp, savvy kid who questions the common trope of fairy tales that assumes children can't be trusted to make smart decisions.

"Clio's Cosmic Quest"
- In this interactive galactic adventure, kids meet Clio, a tiny particle of stardust, and help her battle bullying while learning about star formation!

"A Brief History of Amazing Stunts by Astounding People"
- In this BAFTA Award-winning non-fiction series, kids take part in three of history's most impossible stunts and meet the real people who made them happen.

"Little Red the Inventor"
- In this EQ focused modernization of Little Red Riding Hood, kids meet Red, a shy girl who loves to invent! Kids help her build her inventions and gain the confidence required to stand up to the Big Bad Wolf.

"Wonder's Land Ringmaster Wanted"
- Kids meet Wonder, the ringmaster of Wonder's land, and help him bring everyone together for the carnival's big show!

EXPLORE, LEARN, IMAGINE, AND COLLABORATE

- Move around to explore and discover magical worlds wherever you are
- Meet, help, and talk to pioneers, inventors, and heroes as you adventure together
- Learn brave, smart lessons from characters as you interact with them

COMPATIBLE DEVICES

- Only devices with iOS 11 and newer are compatible with this app
- Only iPhones 6S and newer are compatible with this app
- Only iPad 2017, iPad Pro, and newer are compatible with this app

SAFETY, PRIVACY, AND SUPPORT

- This app requires access to the device's camera and microphone for augmented reality and voice-recognition
- 100% Safe & Private. No personal data is recorded or saved
- This app encourages movement in physical space, so please be watchful of your surroundings

Big news! All seven Wonderscope stories are currently FREE for everyone to read and enjoy! These include:
- Sinclair Snake's Museum Mischief
- Clio's Cosmic Quest
- Willowcrest Manor
- Lauren & the Three Bears
- Wonder's Land
- Amazing Stunts
- Little Red

Awesome!

My son doesn't like reading but with this app he enjoys trying. It has trouble hearing you and the music is a bit louder than the characters so you need to be in a quiet area or close to the phone and speak up. My son is quiet and doesn't pronounce his words well so it's a bit tough when the app can not understand him or hear him. Other than that this such a great idea! I feel if I point out the words and read out loud my son will get the hang of it and be able to do this on his own.

Thank you! We need more games like this ❤️

Over priced but great concept

There needs to be a way to share between family accounts. Both my kids loved the app, but to give the kids each of the stories is just waaayyy too expensive. Each story is $5 and cannot be shared so each kid has to buy it on their own account. The other issue is that it sometimes doesn't hear when my kids are reading the words and other times it moves on before my kids are done reading. It can get frustrating. Also, sometimes it can play a story fine on our living room but then will randomly say it's too dark without the light ever changing. The stories so far are fun and cool. And it is good motivation to read. I would add a subscription service that could be shared between accounts ( like with a parent log in) and I'd be willing to rate it much higher that way.

Doesn't support family sharing

I love this app. We have every story. However, I finally got my son his own iPad and tried to share this app and all of the stories since it is supported by family sharing (according to their information in the store) and it is not sharing anything. It shows that I have re purchase all of the stories again. Each one of these is about $4.99 each, that adds up to a pretty penny. Why have it listed as family sharing supported if you aren't going to allow that? I also contacted the developer already and received an email stating that they weren't going to make it available to see on the other. Apple should make them REMOVE the identification of family sharing if they are not going to honor it.

The developer, Amira Learning, indicated that the app's privacy practices may include handling of data as described below. For more information, see the developer's privacy policy.

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

Privacy practices may vary, for example, based on the features you use or your age. Learn More

# data[].attributes.attachment_link.description
‎Imagine your favorite book came to life on your floor and asked you to play a part in the story! Wonderscope is an award-winning iOS app for kids that uses augmented reality to transform ordinary spaces into extraordinary stories. Through your Wonderscope, you can see the story take place all around...

# data[].attributes.attachment_link.description
Guess the hidden word in 6 tries. A new puzzle is available each day.

# data[].attributes.attachment_link.title
Wordle Archive - Past Puzzles - The New York Times

# data[].attributes.attachment_link.description
Enjoy every puzzle ever published and save your history.

# data[].attributes.attachment_link.readable_text
Fair reaction. For several years now, QR codes have been at the center of the popular "___ is dead" trope we marketers love to argue when talking technology. We've even debated it ourselves on this blog.

But if there's one thing the QR code debate shows you, it's that there sure isn't a consensus -- the efficacy of QR codes still hotly contested.

Nonetheless, there's no denying the popularity and convenience of the QR code. Keep reading to learn how to create your own QR code, and how you can encourage your customers to scan them when they come across your content.

What Is a QR Code?

QR codes, short for "quick response" codes, are square-shaped black-and-white symbols that people can scan using a smartphone to learn more about a product.

These encrypted squares can hold links, coupons, event details, and other information that users might want to take with them for referring to later.

QR codes usually look something like this:

Although not every QR code is shaped like a perfect square, they're most often found looking like the image above -- with varying patterns displayed inside. You'll often find them on direct mail, signage, billboards, and even commercials where you can quickly scan the code on the screen using your phone.

QR Codes vs. Barcodes

Does the rise of QR codes mean traditional barcodes are a thing of the past? Of course not. Traditional barcodes are still a common way for businesses to identify consumer packaged goods (CPGs) and manage their product inventory.

Images via Wikimedia Commons | Wikimedia Commons

However, there are a number of differences between barcodes and QR codes -- both in their uses and their characteristics. Here are three important differences:

QR Codes Are Shaped Differently

Barcodes are typically rectangular in shape, requiring scanning devices to read the barcode's data horizontally. QR codes are often square-shaped, displaying their data vertically or horizontally.

QR Codes Hold More Data

Due to a QR code's square shape, it can hold much more data than a barcode. In fact, QR codes can hold hundreds of times more encrypted characters than a barcode.

QR Codes Hold Different Data

QR codes are often used differently than barcodes. Barcodes hold key product information at the point of sale, such as the price and name of the manufacturer. QR codes offer more passive and intangible information, such as location data and URLs to promotions and product landing pages.

How Do QR Codes Work?

Originally designed in Japan for the automotive industry, marketers adopted the barcodes because of their large storage capacity and ability to translate additional information to consumers beyond what creative and/or packaging could convey.

If a consumer sees a QR code somewhere, they can take out their mobile device, download a free QR code scanning app, and "scan" the barcode to gain access to additional information, like so:

So if you wanted to create, say, a bus stop advertisement promoting your podcast, you could display a QR code on that printed ad that brings people right to your iTunes page when they scan it with their phones. Pretty simple, right?

How to Make a QR Code

The QR code creation process is pretty straightforward. Here's how to get started.

Step 1: Select a QR code generator.

There are tons of QR code generators out there. The best ones give you many options for using your QR code, and compatibility with most mobile QR code reader apps.

Best QR Code Generators

1. Kaywa

2. GOQR.me

3. Free QR Code Generator by Shopify

4. Visualead

5. The-qrcode-generator.com

6. QR Stuff

7. qr-code-generator.com

8. QR Code Monkey

9. Create QR Code by Google App Engine

Other things to look for when choosing a QR code generator are whether you can track and analyze performance, and if it allows you to design a code that's unique to your brand.

Some QR codes, for example, display logos and other icons within the code that immediately tell people what information they'll get from scanning it.

Step 2: Choose the type of content you're promoting.

Let's select one of the QR code generators above and do a walk-through together. I'll select qr-code-generator.com, one of the eight preferred QR code generators above.

First, select what type of content you want your QR code to show the person after they scan it. You can choose from one of 10 types, as shown in the screenshot below. For our purposes, we'll promote a URL that directs users to our podcast.

Step 3: Enter your data in the form that appears.

Once you select the type of content you're promoting with this QR code, a field or form will appear where you can enter the information that corresponds with your campaign.

If you want your QR code to save contact information, for example, you'll see a set of fields where you can enter your email address, subject line, and associated message.

To save a link to our podcast, we'll simply enter the URL in the field that appears, like so:

Step 4: Consider downloading a dynamic QR code.

See the option below for "dynamic"? One significant pitfall to making a QR code is that you can't edit the data it contains once you print it. But with dynamic QR codes, you can edit this data.

With a free membership to QR code generators like qr-code-generator.com, you can print a dynamic QR code, scan it, and pull up an editable form where you can modify the data your visitors will receive when they scan the QR code themselves.

Step 5. Customize it.

The fun part of creating QR codes is customizing the design of the codes to your brand. Want your code to look like your logo? Go for it. Want it to reflect your website's design scheme? No problem.

Using qr-code-generator.com, we can customize our QR code by clicking the button to the top-right, as shown in the screenshot below. Keep in mind not every QR code maker offers this design option -- depending on the QR code you're looking to generate, you might find some tools limited in their functionality.

Of course, you can customize your QR code further -- adjusting the colors, adding a logo, creating social options, and more.

Keep in mind, however, that some customizations can make it more difficult for QR code scanning apps to properly read the code. It's a good idea to generate two versions of your QR code -- one plain version and another with your preferred design.

Step 6: Test the QR code to make sure it scans.

Because a customized QR code can make it difficult for some mobile apps to "read," don't forget to check to see if the QR code reads correctly, and be sure to try more than just one reader. A good place to start is the free tool Google Goggles, which takes a picture and then tells you what link or item it "reads to."

Another great free tool is QR Code Reader, which automatically takes you to whatever it "reads." Apple's Passbook also offers a built-in QR code reader on iOS 7, so you should test to make sure your code is readable there, as well.

Step 7: Share and distribute the QR code.

A QR code won't be able to do its job unless its seen. So make sure you come up with a distribution plan for sharing the code. This could include displaying it on social media, in print ads, on clothing, or in physical locations where people will pick up there phones to scan it.

Along with sharing the code, you might also want to include text instructions in your various promotions that show less tech-savvy people how to scan it. This way there's no friction if people want to scan the code but don't know how to.

Scroll down for more tips on properly displaying a QR code.

Step 8: Track and analyze performance.

Just like any marketing campaign, you should follow up on any collateral or campaigns using QR codes to see whether they're actually working. How much traffic comes from each specific code? Are people scanning your code but not redeeming their offer once they get to the landing page? Or are they not even compelled enough to scan your QR code?

Knowing this will help you troubleshoot and adjust your poorly performing QR codes to more closely mirror those that work well. I recommend you include a UTM tracking code on your URL so you can better measure performance -- this is particularly important if you use closed-loop marketing analytics, and are used to more in-depth reporting on your campaigns.

How to Use QR Codes (And How Not to)

Now that you see how simple the QR code creation process can be, let's talk about some best practices that'll help increase the likelihood your QR code actually gets used.

Display your QR code where it's convenient for people to scan.

Put QR codes in places where scanning is easy, and there's enough time for the consumer to actually scan the code. While you may often see QR codes on billboards and TV commercials, they're not exactly the most user-friendly locations. Think of places and mediums where consumers have the time to scan the code, and, ideally, a Wi-Fi connection as well.

Optimize the QR's destination page for mobile devices.

Mobile-optimize the page to which you're sending people. Consumers will be on their phone when scanning the QR code, so they should be brought to a page with a positive mobile experience.

Include a CTA that prompts people to scan your QR code.

Offer a call-to-action (CTA) with the code -- that is to say, tell people what they're supposed to do when they see the code, and what they'll receive if they do it. Not everyone knows exactly what a QR code is, and those that do won't be motivated to scan it unless they're sure there's something worthwhile on the other side.

Don't limit your QR code to one mobile scanner.

Don't require a special QR code scanner. Your QR code should be app-agnostic so anyone can scan your code with any reader. A lower barrier to entry makes success more likely for you and the user.

Use your QR code to make someone's life easier.

Don't use a QR code just for the sake of using one. For instance, it's common for marketers to think, "How can I bridge the offline experience with the online experience? Uhhh ... QR code!" That's not wrong ... but it's not always right, either.

If you have content that makes sense to deliver to a mobile user, and you have an appropriate channel to do it (see use #1 at the beginning of this section), it's more likely your QR code will drive results. For example, in South Korea, grocery store chain Tesco drove tremendous national business growth by using QR codes in subway stations (I guess they have mobile service in their subway stations) to let riders order their groceries while they wait. It's a great example of using QR codes for the right end-goal, at the right place and time.

This article from Search Engine Journal has some more examples of good times to use QR codes, as well.

If after reading this you're not convinced QR codes are the right move -- or you just want some additional ways you can connect the offline world to the online world -- consider also adding a short, memorable URL people can type in easily on their mobile phones in your creative.

The future of QR codes could also mean an evolution -- augmented reality apps certainly stem from the same concept, after all. Consider the AR News App, which lets readers augment a newspaper story into a child-friendly article by downloading an app and hovering over stories with a special marker (sounds pretty close to a QR scanner, doesn't it?).

It may be that QR codes aren't quite dead, but just the first step in a long evolution.

# data[].attributes.attachment_link.description
Fair reaction. For several years now, QR codes have been at the center of the popular "___ is dead" trope we marketers love to argue when talking technology. We've even debated it ourselves on this blog. But if there's one thing the QR code debate shows you, it's that there sure isn't a consensus -- the efficacy of QR codes still hotly contested.