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The purpose of the HARIBO Goldbears football commercial is funny, it catches the audiences attention and show that eating gummy bears makes people feel happy like little kids. Even though the football players are adults, they talk in silly kid voices to show how fun the candy is. The commercial wants people to see HARIBO as a fun treat to enjoy anytime even during serious stuff like a football game.

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HARIBO Goldbears Football Commercial (:30)

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The purpose of the Heinz “Ed Sheeran” commercial is to use a well-known celebrity to grab attention and build trust — when Ed Sheeran enjoys Heinz, viewers may think “if he eats it, it must be good.” It also uses a fancy restaurant setting contrasted with the simple ketchup to highlight the product’s quality and everyday appeal. Finally, it seeks to make the brand memorable and increase desire by linking Heinz with a relatable, fun moment rather than just listing features.

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In the Drake Sprite commercial, they are trying to show that drinking Sprite can give you a refreshing boost when you're feeling low. It uses Drake’s transformation from feeling down to performing confidently to show how the drink can help unlock your full potential. The ad connects Sprite with creativity, energy, and coolness by featuring a popular rapper and his music.

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Drake's Sprite "Spark" Commercial - Hip Hop Endorsement

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The Diet Coke commercial featuring Taylor Swift to connect the brand with confidence and individuality. By having Taylor Swift in a casual setting, the ad emphasizes that enjoying Diet Coke is a choice for those who embrace their uniqueness. The commercial seeks to position Diet Coke as a beverage that complements a bold and authentic lifestyle. It encourages people to celebrate their uniqueness and feel strong by picking Diet Coke.

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Taylor Swift : Stay Extraordinary (Diet Coke Ad)

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The purpose of the SkinnyPop commercial with Jennifer Aniston is to show that even famous people love eating SkinnyPop popcorn because it’s tasty and fun. The ad uses a funny moment at a hotel check-in where the girl has no idea who the Jennifer Aniston is, to make SkinnyPop feel friendly and relatable. It wants people to think of SkinnyPop as a popular, delicious snack anyone can enjoy anytime.

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The purpose of the e.l.f. Cosmetics "Game Day" commercial is to show that e.l.f. makeup is affordable and high-quality, making it accessible for everyone. The ad uses humor and relatable situations to connect with viewers, making the brand feel approachable and fun. It aims to position e.l.f. as a go-to choice for beauty enthusiasts who want both quality and value.

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In e.l.f we Trust | e.l.f Cosmetics Game Day Commercial 2024

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The Vuori DreamKnit commercial featuring Livvy Dunne aims to showcase the comfort and versatility of Vuori's DreamKnit fabric, highlighting how it supports an active lifestyle. By featuring Livvy, a well-known athlete and influencer, the ad seeks to connect with a younger, active audience and build brand credibility. The commercial positions Vuori as a brand that blends performance with style, appealing to those who value both function and fashion in their athletic wear.

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The purpose of the Carl’s Jr. "Hangover Burger" commercial featuring Alix Earle is to humorously promote their new menu item by associating it with a relatable scenario recovering from a hangover. By having Alix Earle, a popular influencer known for her lifestyle content, the ad aims to connect with a younger audience who may find the situation and the product appealing. The commercial positions the "Hangover Burger" as a satisfying and indulgent meal choice, leveraging humor and relatability to attract customers seeking comfort food.

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Alix Earle - Carl's JR   'Hangover Burger'   (SuperBowl 2025)