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Laiyu Chin, our group leader of this MPU3222 group project. She is born on 1st October 2003 and she comes from Kuching Sarawak as well. Her past education is STPM which is from SMK Green Road then she also taking economic and business as core subjects for the STPM. She play an important role in our group which is taking role as the group leader and done many task given by our lecturer. For example, upload our group member details for the project's purpose in Eleap, managing the BMC by using the given template, managing the financial record for our project. She is also always alert with the task instruction and guide us to complete the task.

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Natalie Cristie Anak Dicky, our sales manager in this MPU3222 group project. She was born on 5th August 2003 and comes from Bau Sarawak. her race is bidayuh and she also as a STPM graduator from Sekolah Menengah Kebangsaan Bau. She is taking social science stream from the previous education.

Besides that, she is performed as sales manager in this group project and doing her task well whereby She is making and editing the video by her own for the purpose of promoting our product. By doing this, it can help our group to promote the product by filming a creative video and posting to the social media so that can attract more people get to know our product and purchase it.

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After carrying out this group work, I have found that communication is important within a group when it needs to cooperate to complete a group task. Besides that, cooperation is also important in carrying out group work because by providing good cooperation, we can carry out our tasks quickly and efficiently also. Not only that, but I also got to know the new foods which is our product, kuih lidah buaya that we are selling for this MPU3222 group project. I am also learning about the new experience which is doing the business online by selling our product through online only whereby we create a Google Form for customer to order through online or they can also order it through PM our group members. I hope that I'm able to explore more about the entrepreneurship skill through this experience.

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LIDAH CRISPY

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Our product is kuih lidah buaya or known as tongue chips which is a chip that comes from the state of Sabah. This chip is very popular with almost all Sabah residents. Tongue chips is also known by various names, some call it aloe vera chips , milk chips, oyster chips and others. Usually this chip will be packed in a plastic pack, so that the chip is easier for the public to buy and can also avoid contamination and damage.

Here is the flavor and price list for our product:

1. Kerepek Lidah Crispy original flavour

·         Price: RM3.50

2. Kerepek Lidah Crispy spicy flavour

·         Price: RM3.50

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https://www.instagram.com/lidahcrispy?utm_source=qr&igsh=eDI1OHdpcjdrOG52

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We have joined an event which is the Karnival UNIMASpreneur to meet our customer. We also make a special promotion during the event where we will give 1 packet for free to our customers that have buy 3 packets of our product.

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A- Salam Madani for all crispy lover LAST CALL BEFORE MIDSEM.

I- Anda suka rangup maka lidah crispy adelah jawapan nye!!!
D- Why must our product ??.
Because it delicious, affordable and easy to get, also you will get the crunchy that will satisfied your stomach.

C- Combo promotion!!
Buy 3 get 1 free pack.

A- Order at whatsapp
01116268276
or just DM me in instagram

This AIDCA have been used to make a good copywriting and attract more customer by our copywriting.

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A- The first sentence that captures the readers eye

I- To sustain readers' interest, the introduction must be engaging. It can be in a form of testimonial, story, statement from authority or questions

D- You need to make sure readers want your product or service. By put emphasis on the benefits and advantages of your product and include the features of your product.

C- Experts statements or endorsements from renowned organisations.

A- Action or Call To Action (CTA) is the final and closing statement of your copywriting.

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This video have been for marketing purpose. This is because with a video customer more attract to see rather than our copywriting and picture of our product. This video also have been made to make people know about our existence product in the market. This video also been made to get more customer and maximize our profit.

This video have been made with landscape position by using a cannon camera to get a wide and clear view. This video also have been made in the morning to get a good lighting to make our product look more colourful and looks appetizing. Futhermore to get a more nice outcome we use a basket with tablecloth to make it more aesthetic. Lastly for editing we use a transition and we edit with an app editor for our last touch on the video.

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one of our customer who order from our instagram.

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https://wa.me/qr/SQGQHOO2I6RZG1

For marketing we also use a whatsapp platform to get more customer.

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Queencamillie Ak Jamblee, our finance manager in this MPU3222 group project. She was born on 14th December 2003 and comes from Kuching Sarawak too. Her race is bidayuh and she also as a STPM graduator from Sekolah Menengah Kebangsaan Tun Abang Haji Openg. She is a christian as well. On the other hand, her responsibilities in MPU3222 group project are a person to hold the money and also the one who managing our financial records too. Besides that, she also manages the money from the customers who make the online transactions.

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One of our order from our customer at whatsapp platform.

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BMC Elements :

1. Customer Segments

All students from UNIMAS are our customer especially those who like foods and snacks.

2. Value Propositions

We provide a reasonable and affordable price to our customers. We also provide two kinds of flavor so our customers can choose which flavor they want. Our group also provide COD for customers that can't pick up their order.

3. Channels

Our customer can reached us through the Instagram and WhatsApp. Most of the time, WhatsApp work the best as it was the most easiest way to contact with us.

4. Customer Relationships

We provide an online customer care to our customers where we answer all the customer questions by giving more information about our product. We also try our best to help our customers for their order delivery so they know where to meet us and take their order.

5. Key Partners

We choose Saloma Binti Sabrani as our business partner. She provide us the stock every time we need it. We choose her as our partner is because she is easy to reach as she is our group member, Awangku Amirruddin's mother.

6. Key Activities

In our business, we focus more on promoting our product and doing some delivery for our customers. We also managing our stock well in order to keep it in good state.

7. Key Resources

Product suppliers is our business main resource as we need to have stock so we can sell the product to our customers. Other than that, distribution channels also important for our business as it was one of the way for us to promote our product to everyone in UNIMAS.

8. Cost Structure

We spend a lot in our product as we pay money to our supplier in order to get the stock from her. We usually spend between RM100 to RM120 to restock.

9. Revenue Streams

We provide payment method such as cash and online transfer for our customers. Most of our customers prefer using online transfer to pay. We also providing COD to generate more income for our business by charging RM0.50 for the COD.

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Our business is located at Unimas, Jln Datuk Mohammad Musa, 94300 Kota Samarahan, Sarawak

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Our business type is GENERAL PARTNERSHIP.

Our business is considered a general partnership because it involves six members who equally share profits and contribute to startup costs. All of our members have an equal say in business decisions, and profits pass through to individual members for taxation.

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We operate from 8AM to 6PM, from Monday to Sunday.

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https://www.instagram.com/lidahcrispy?utm_source=qr&igsh=eDI1OHdpcjdrOG52

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Customers' problems that we address/solve with our business offering

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Customers' problems that we address/solve with our business offering

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Students have a problem where they simply do not have time to have breakfast or even eat at all because of how busy they are with their student life and that includes going to classes as early as 8AM. They think that it's a hassle and might take too much time.

Our product Lidah Crispy solves this problem with our lightweight and tasty snack. It is easy to bring anywhere and the price is affordable. The snack is filling; perfect for busy students who seek a small snack that keeps them energized throughout the day.

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Transaction Records for Online Payment

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Income Statement for 2023 Nov, 2023 Dec & 2024 Jan

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Lidah Crispy Transaction Detail for offline & online payment

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Awangku Amiruddin Bin Awang Abd Majit, our stock manager in this MPU3222 group project. He was born on 15th April 2003 and comes from Simunjan, Kuching Sarawak. He also as a STPM graduator from SMK Simunjan No.1. Besides that, his main task or job in our MPU3222 group project is to be managing the stock which is order and take the stock from the supplier and distribute the stock to our customer. Not only that, but he also the one who manage our social media account in purpose of promote our product by posting the video or image in Instagram to attract customers to purchase our product. He also does the promotion by send it to the WhatsApp and Telegram group as well so that people can getting know by our product.

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Nurfaiz Bin Napisa, our marketing manager in this MPU3222 group project. He was born on 29th January 2003. and comes from Miri. He is study in SK Kampung Luak for taking the UPSR then study in SMK Luak Miri for the SPM and lastly as the STPM graduator in Kolej Tun Datu Tuanku Haji Bujang (KTDHB). Besides that, his role in our MPU3222 group project is to promote our product by sharing the promotion's post through the WhatsApp and Instagram group. He is also helping to distribute our product to the customer who is already purchase it through Google Form or WhatsApp and Telegram.

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Lee Kha Hui, our sales assistant in this MPU3222 group project. She was born on 10th March 2003 and comes from Bintulu Sarawak. She is also as STPM graduator from SMK Kidurong and taking the business and economy for the core subject. Her role in this MPU3222 group project is helping to promoting our product by sending the promotion's post in WhatsApp or Telegram group as well. With that effort, it can let more people known our product and also help to increase the number of customers to buy our product too.

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She plays an important role in our group which is taking role as the group leader and done many tasks given by our lecturer. For example, her task is to upload our group member details for the project's purpose in Eleap, managing the BMC by using the given template, managing the financial record for our project. She is also always alert with the task instruction and guide us to complete the task.

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Throughout this course, I had learnt so many things regarding entrepreneurship and inculturation. Dr. Mahani taught us well about how to start up a business and the ways to attract customers to buy our products. This has helped a lot in our journey of selling our product, Lidah Crispy. Being involved in this business has taught me how to deal with customers, how to promote our product and how to minimize our loss. On the 6th of January, my group and I joined Karnival Unimaspreneur 2024 and we met our customers there. It was fun and educational for my members and I. All in all, this course exposes me to the world of business which will definitely help with my dreams of being an entrepreneur.

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Through this course, I learned a lot about the intricacies of commerce especially online commerce. Prof. Mahani is my advisor who helped mea lot in this course. Our group is the Lidah Crispy group that sells Kerepek Lidah Buaya, selling original and spicy flavoured crisps.The sales gave me valuable experienceon how to take good care of customers. The sale gave me valuable experience on how to take good care of customers. On January 6th, we opened our booth at Detar. It was our first experience selling face-to-face. We learned to attract customers to buy our products. Throughout the course, I felt very happy and I gained a lot of knowledge about business.

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she is performed as sales manager in this group project and doing her task well whereby She is making and editing the video by her own for the purpose of promoting our product. By doing this, it can help our group to promote the product by filming a creative video and posting to the social media so that can attract more people get to know our product and purchase it.

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Her task in MPU3222 group project are a person to hold the money and also the one who managing our financial records too. Besides that, she also manages the money from the customers who make the online transactions.

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His main task or job in our MPU3222 group project is to be managing the stock which is order and take the stock from the supplier and distribute the stock to our customer. Not only that, but he also the one who manage our social media account in purpose of promote our product by posting the video or image in Instagram to attract customers to purchase our product. He also does the promotion by send it to the WhatsApp and Telegram group as well so that people can getting know by our product.

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His task in our MPU3222 group project is to promote our product by sharing the promotion's post through the WhatsApp and Instagram group. He is also helping to distribute our product to the customer who is already purchase it through Google Form or WhatsApp and Telegram.

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Her task in this MPU3222 group project is helping to promoting our product by sending the promotion's post in WhatsApp or Telegram group as well. With that effort, it can let more people known our product and also help to increase the number of customers to buy our product too.

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I really learned a lot through this MPU3222 group assessment. From how to start up a business, how to manage and promote the business and much more. Never thought I would learn about entrepreneurship before, but I was really interested with it. Now I have learned about it, I found that it was really interesting and very fun to learn and want to explore more about entrepreneurship. I also learned that teamwork and communication is very important while working on this group assessment. With good teamwork, everything can be done efficiently. Communication also important as we have a lot of to discussion in order to complete this assessment. To conclude, I find it was really fun to learn about entrepreneurship and have this group assessment that help us to explore more about the business world.

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During our journey for business Lidah Crispy throughout this semester, i've gain more knowledge about entrepreneurship where we worked together as a team and of course we also enjoyed the business that we made for our MPU3222 group project under Dr. Mahani. I also experienced new thing like managing the financial management for our business and it give me some sort of new skills for me.

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AWANGKU AMIRUDDIN BIN AWANG ABD MAJIT (98305)

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AWANGKU AMIRUDDIN BIN AWANG ABD MAJIT (98305)

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After a few months do this group work i know what it means a teamwork and how important it is. Beside that i also realised that team with a good communication will bring a good achievement and result. This is because with communication we can know more about each other and found a way how to work with them as a team. Not only that, after selling a product 'kueh lidah buaya' i learn a lot about be a businessman where a businessman that without a good planning in capital, marketing, strategy and team the business will not sucessfull. I hope i can make my own business with my own idea and product.

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Overview

Lidah Crispy is an online business offering snack which is kuih lidah buaya or also known as tongue chip. Kuih lidah buaya is a boutique bakery specializing in handcrafted aloe vera leaf-shaped kuih. Our kuih are made from coconut milk, and pandan-infused rice flour. Each piece is a delightful blend of textures—soft, chewy, and slightly translucent.

Market Opportunities

We choose kuih lidah buaya because we saw market opportunity for our product where there is rising demand for traditional snacks. Other than that, kuih lidah buaya can be enjoyed as a snack, dessert, or even during tea breaks. Its crispness, buttery flavor and visual appeal make it suitable for various occasions.

Competitive Advantage

Kuih lidah buaya is a traditional snack that might not everyone know which can help to attract the customers curiosity to buy and try it. We offer 2 different flavor options for our product which original and spicy. Customers can choose which flavor they prefer. We also provide reasonable and affordable price so our customers can afford to buy our product.

Marketing Strategy

We choose to use both offline and online channels such as WhatsApp and Instagram to reach our customers and promote our product. We also participate in community event to promote our product.