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1. Do you think Patagonia’s strategy of paying the workers will help their situation?

2. Does Patagonia’s choice to use fast fashion factories sway your opinion of the brand?

3. Would you still purchase from Patagonia although they don’t stay true to their core values?

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1. Do you think using Chris Noth in an advertisement was the right choice for Peloton at the time?

2. What could Peloton do post Covid to continue their positive streak?

3. Would Peloton have been better or worse off responding or not responding to backlash over fat shaming advertisement?

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1. Do you think it would be beneficial for Tarte to come out with a more expansive line of concealer shades or is it now too late?

2. What type of Corporate Social Responsibility can Tarte do to show that they care about inclusivity?

3. Were Tarte’s responses appropriate for this situation or did they take the issue too lightly?

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Team 4 - Tarte Cosmetics - Original Case Study.mp4

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1. Have you ever watched or seen images of a Victoria Secret Fashion Show on TV? What were your thoughts?

2. While watching or viewing images, did you ever witness cultural appropriation?

3. Were you aware of Skim’s first brand name (Kimono)? What were your first thoughts when you first heard the name Kimono? Did it scream cultural appropriation to you?

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To post your Original Case Study Presentation...

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To post your Original Case Study Presentation...

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- Be sure you are logged in to Padlet so your post won't be anonymous.
- Click on the + sign in your Team's column.
- Put your Names where it says "Title"
- Click the upload arrow on the left to post the pdf of your visual aid.
Where it says "Write something..."
Copy and paste:
- your 3 discussion questions
- the link to your Panopto video or upload your Zoom video

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1. Should Chanel have fired Karl Lagerfeld for his offensive comments?

2. Do you think that Chanel should’ve taken accountability for Lagerfeld’s comments?

3. What are some other ways that Chanel could redefine their brand image?