# data[].attributes.body
Making sure everything is finalized + tested at least 2 weeks in advance of launch date

# data[].attributes.headline
Deliver personalized recommendations based on results. 

# data[].attributes.subject
Deliver personalized recommendations based on results. 

# data[].attributes.headline
Envision the best end state of the user experience--what will they do? What will they receive? How will they engage?  Back up the project from that point to create what is needed

# data[].attributes.subject
Envision the best end state of the user experience--what will they do? What will they receive? How will they engage?  Back up the project from that point to create what is needed

# data[].attributes.body
nurturing them along some community member flow to engage with other offerings

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engage Michelle (or other customer service person) at the beginning of the project

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engage Michelle (or other customer service person) at the beginning of the project

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Publish FAQ (or if we did have one, make it more visible and accessible)

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Publish FAQ (or if we did have one, make it more visible and accessible)

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Opportunity to create additional supports in the form of online course or website with featured content?

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Opportunity to create additional supports in the form of online course or website with featured content?

# data[].attributes.body
Work on integrating data with app/ HM Index so we can learn how best to personalize the recommendations based on results.

# data[].attributes.headline
Ask for feedback sooner than later. It's stressful having to make last minute changes at the 11th hour because someone is just looking at things right before launch.

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Ask for feedback sooner than later. It's stressful having to make last minute changes at the 11th hour because someone is just looking at things right before launch.

# data[].attributes.headline
Consider research opt-in? re: community science

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Consider research opt-in? re: community science

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Core audience might be interested to be more involved, and/ or willing to complete a consent (and maybe an additional survey) so that we can learn more from the data we're collecting.

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We tested the quiz in typeform, without thinking about the landing page it would be embedded in. We didn't actually test the embedded solution until 2 days before launch.

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using dedicated slack channel

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Collecting and adopting more marketing best practices from other highly popular/trendy quizzes

# data[].attributes.headline
kickoff, retro, consistent communication 

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kickoff, retro, consistent communication 

# data[].attributes.body
Make sure we have a charter, kickoff, and reference materials (google drive) for people to reference. We also want to have a retro at the end of the sprint/project

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Concerted PR effort to ignite opp for virality

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can we add link to the ESQ somewhere in the app?

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Treat Science less of a blocker and more as a partner along the way. We promise to behave :) 

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Treat Science less of a blocker and more as a partner along the way. We promise to behave :) 

# data[].attributes.headline
Ensure data analytics report the way we expect them to before launch 

# data[].attributes.subject
Ensure data analytics report the way we expect them to before launch 