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The "Save Our Children" Campaign Poster (Mind Over Media Database)

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The "Save Our Children" Campaign Poster (Mind Over Media Database)

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I wanted to look at how social media campaigns use personalist framing to mess with public perception. Specifically, this video breaks down two big strategies from the Mind Over Media platform which are "Activate Strong Emotions" and "Simplify Information."

When media drops a massive emotional trigger on you, like an existential threat to kids, it basically forces your brain to bypass critical thinking. There is actually neurocognitive data showing that this exact trick drops your ability to spot logical flaws by almost 15 percent. From there, the media flattens really complex social and policy issues into a basic, black and white binary. My analysis exposes these psychological shortcuts and uses actual peer reviewed data to show what real child welfare drivers look like when you strip away the panic.

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Hi, my name is Thalia, and for my final project, I’m talking about a protest poster I chose that really stood out to me. The message is loud, clear, and powerful.

When I first looked at the poster, some questions came to mind:

– What is this protest really about?

– Why are they saying “No” to all these different things?

– What does this quote about immigrants really mean?

– And how does this relate to the world we live in right now?

As I read through it more carefully, I started to understand.

This protest isn’t just about one issue. It’s about standing up for everyone. The poster says:

No to concentration camps.

No to illegal ICE raids and deportations.

No to transphobia, homophobia, ableism, and sexism.

It’s listing all the unfair and harmful ways people get treated just because of who they are. It’s calling out a system that hurts people based on race, gender, sexuality, nationality, or disability. And the poster is saying: that’s not okay. That’s not what equality looks like.

Another thing that really hit me was the quote:

“First they came for the immigrants, and I did not speak out because I was not an immigrant. Then they came for me ,and there was no one left to speak for me.”

That made me think: If I stay quiet when others are suffering, what happens when it’s me? Who will be there for me if I didn’t show up for anyone else?

This protest is about speaking up even when it’s not about you directly. It’s about solidarity. It reminds me that even if I feel like something doesn’t affect me personally, that doesn’t mean I should ignore it. Injustice anywhere is a threat to justice everywhere.

The poster also says:

“50 protests. 50 states. 1 day.”

That shows how powerful it is when people come together. It’s not just one voice it’s a movement. A community fighting for real change.

To answer the last question I had: How does this connect to today? It connects a lot. These problems are still happening. People are still being targeted. But this poster reminds me that our voices matter. That silence isn’t neutral ,it’s dangerous.

So overall, I chose this poster because it made me reflect on how I show up for others, how I want to live my life, and what kind of world I want to be a part of. And that’s what this final project taught me to reject hate and defend what’s right, even if I’m scared, even if it doesn’t directly affect me. Because that’s what being a good person and a strong community member really means.

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This poster says Your Country Needs YOU,” It’s aimed at young British men during World War I, using guilt to push them into joining the army. The pointing finger and serious face make it feel personal like you’re being called out. The emotion behind it is strong like “If you don’t step up, you’re letting your country down.” It’s a mix of fear, duty, and honor, all in one image. The goal is to get as many people to enlist as possible

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Propaganda in Advertising: McDonald’s False Advertisement

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Propaganda in Advertising: McDonald’s False Advertisement

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The target audience within this image is the whole of the U.S. and more specifically the Mexican minority. The persuasion techniques being used are ethos, Fear mongering ,and response to needs & values. The Ethos usage is to make the audience who looks at the context of the image feel terrible for what is happening to the people in the protest in LA. The fear mongering is conveyed through the batons and riot shields they have. The looks they give in the shot is one of readiness to attack at any point. This image reminds everyone that America’s values are falling apart by getting rid of their biggest selling point which is having basic human rights. They seem to be unmoved to what happens to the people that they affect. This is meant to give the audience a feeling of fear for the government. It is also meant to raise awareness towards the ICE situation in America and actual citizens getting deported from the country.

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1. Find an example of propaganda (historical or current)

2. Share an image of the propaganda piece

3. In your analysis, consider:

Target audience

Persuasion techniques used

Emotional appeals

Visual elements and symbolism

The message’s purpose

Respond to TWO of your classmates post.