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Marketing Pitch Reflection Journal – Safe Call (Word Count: 398)

1. Citizenship

Throughout the INNOV8 marketing pitch, I acted as a responsible team member by helping manage the presentation flow and taking initiative to lead the introduction. I made sure to respect everyone’s ideas during group discussions and encouraged quieter team members to share their thoughts. I consistently met deadlines and contributed research for the statistics section. I also helped review others’ scripts to make sure our messaging was clear and unified. As part of the "Safe Callers," I made it my responsibility to highlight the real-world impact of scam calls and why our solution was meaningful.

(Insert screenshot of script or Google Doc here)

2. Collaboration

Our team worked efficiently by dividing tasks based on individual strengths. I focused on the introduction and helped with editing the final slides. Patrick took on the main solution pitch, while another member wrote the physical product description. When we faced challenges, like choosing which features to prioritise or how to differentiate our app and physical product, we held group meetings to discuss and vote on ideas. We also kept each other updated through shared Google Docs and a group chat.

(Insert planning doc or group chat screenshot here)

3. Communication

During our pitch, I focused on speaking clearly and with confidence, especially in the introduction where I had to hook the audience. We used visuals such as diagrams of the app interface and colour-coded dashboards to make our product easier to understand. My tone was formal but passionate, and I maintained eye contact to keep the judges engaged. The feedback we received mentioned that our pitch was well-researched and had strong potential. We were praised for addressing a real-world problem with two different solutions.

(Insert presentation photo or judge feedback here)

4. Creative and Critical Thinking

It was challenging to create both an app and a physical device, especially while making sure they weren’t repetitive. We had to think critically about what features would be realistic, affordable, and unique. For example, the physical product had to offer global blocking, unlike the app which was country-based. We also had to problem-solve how our product could update in real time and how users could interact with it.

(Insert product sketch or app mock-up screenshot here)

5. Conclusion

I’ve learned that I enjoy combining creativity with real-world problems. I grew the most in communication because I had to think about how to present ideas clearly and confidently. Next time, I would spend more time refining the physical product concept earlier so we could develop visuals for it. Overall, I’m proud of our team and what we accomplished.

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In Week 1, our group began by brainstorming the main issue we wanted to focus on. After discussing a few ideas, we chose scam calls because it’s a global issue that affects many age groups. We also identified our target audience, including tech-savvy users, older adults, and small business owners who are often targeted by scammers. We talked about the different ways people get scammed and looked at research to back up our idea. This week was all about planning and coming up with a direction for our product. Everyone contributed ideas and we made sure all voices were heard, which helped us agree on the concept of SAFE CALL, an app and device to block scam calls.

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In Week 2, we focused on refining our idea and making it more professional. We finalised the name “SAFE CALL” and started designing our logo to match the theme of security and trust. We also made changes to some of the product features after doing more research on current scam call blockers. Some of us began outlining the pitch and dividing up roles for who would speak about each part of the presentation. We also discussed colour schemes, the tone of our pitch, and the most effective way to explain the technical side of the app and device.

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In Term 3, we moved into the production stage. We created the SAFE CALL website to showcase our app and physical product, using a clean, modern layout and clear feature descriptions. We also wrote and edited the full pitch script, making sure everyone had their part to present. This stage required a lot of creative and critical thinking as we balanced visuals, statistics, and explanations. We worked together to match the website design to the message we wanted to present—making users feel informed and protected. As the final pitch approached, we rehearsed together and helped each other improve tone, body language, and delivery for a more confident and engaging presentation.

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This week we focused heavily on improving our elevator pitch and starting our slides for the INNOV8 presentation. At the beginning of the week, our pitch was a bit unstructured and over the time limit. We worked as a group to revise it, making sure that it was clear, quick, and convincing—under 45 seconds. We each practised saying it aloud so that we could become more confident and also help each other improve tone and expression. I focused on making my part sound natural while still sounding persuasive. We also made sure that the key parts—our product, the target audience, and what makes us different—were strongly communicated.

On top of that, we began creating our slide presentation to explain the journey of SafeCall. We chose a dark blue and gold theme to match our brand, which looked professional and modern. Everyone had a section of the slides to work on, and we helped each other edit and give feedback. I was in charge of the introduction slide and some visual elements. We made sure everything was readable and matched our theme.

Overall, this week helped us get more organised and confident in how we were going to present. We started planning what our posters and stall would look like and got feedback from our teacher, which helped us refine both the pitch and the slides. We’re in a good spot now and ready to start working on our physical prototype next.

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Week 7 was all about bringing our project to life visually and physically. After finalising the slide presentation, we turned our attention to creating the actual posters and prototype that we would use at the INNOV8 Expo. I worked with my group to design posters that showcased the SafeCall logo, our core features, and the differences between the app and the physical device. We used bold text, icons, and clean visuals to make sure it would catch people’s attention during the expo.

At the same time, we began building the model of our physical device. Since we were using an Amazon Alexa as the base, we created a custom screen interface and uploaded it so the Alexa could act as our SafeCall prototype. I helped design the interface using the dark blue and black theme, and we added a large “Connect” button with real-time call stats for the Australian region. It actually turned out way better than we expected, and it looked really convincing as a working model.

We also printed some flyers and discussed what props we’d bring to decorate our table—things like extra visuals, branding elements, and possibly some giveaway items. At this point, we’re feeling a lot more confident because everything is starting to come together visually. The posters, the Alexa prototype, and the slides all match and support each other. Now our next big focus is to finalise the setup and rehearse everything before the big expo next week.

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This week was the INNOV8 Expo, and it was a massive week for our group. Before the big day, we finalised everything: our prototype interface, all of our display posters, and we packed the props and flyers to bring. We tested the screen on the Alexa a few more times and made sure the SafeCall UI was ready to go. I helped prepare the stall setup, which included placing the posters neatly, getting the screen displayed clearly on the Alexa, and laying out flyers for people to take.

Before the event started, we each ran through our elevator pitches a few more times. We made sure they were memorised, timed well, and sounded confident. At 4:30pm, people started coming around and we began pitching our idea. It was a bit nerve-wracking at first, but once we got into the rhythm, it became more fun and natural. I pitched multiple times to teachers, parents, and even judges. They asked some good questions, like “How does the app stay updated with new scam numbers?” and we were able to answer confidently.

Overall, we had a really great experience at the expo. Our stall looked professional, the prototype worked well, and we got a lot of positive feedback. One judge even said our interface looked “super sleek” and complimented how well thought out the concept was. We’re really proud of what we’ve created and how far we’ve come. Next week, we’ll be reflecting on the whole journey.

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As INNOV8 officially wraps up, this week has been all about reflecting on the journey we've been through. Looking back from Week 1 until now, it’s honestly been one of the most engaging and challenging school projects I’ve done. Our group’s idea—SafeCall—started out as a simple concept: blocking scam calls. But through weeks of planning, testing, designing, and presenting, it turned into something much more refined and creative.

The expo last week was a major highlight. It felt really rewarding to see all of our hard work on display. The posters, the flyers, the Alexa acting as our physical product—all of it came together in a way that looked polished and professional. I was nervous at first when people started approaching our table, especially judges, but once I got into the flow of explaining SafeCall, it felt natural. I delivered our elevator pitch multiple times and answered questions clearly and with confidence. My groupmates did great as well, and we really worked as a team to support each other throughout the event. Seeing people interested in our prototype and asking follow-up questions showed that they understood and believed in our idea.

What I’ve learned from this whole process is how important it is to balance creative thinking with real-world practicality. We didn’t just imagine a product—we had to consider who it was for, how it would work, how to market it, and how to make it visually appealing. I learned how to give and receive feedback, how to improve my communication skills, and how to work under time pressure with a group.

From the early stages of brainstorming our target audience, to building our prototype and designing posters in the later weeks, I feel like we made consistent progress. Each week brought new challenges, but also new wins—whether it was improving the pitch, polishing the slides, or making our interface look real. I also realised how useful tools like empathy maps, brand colours, elevator pitches, and mock-ups are when trying to turn an idea into something that feels professional and convincing.

If I could change anything, I would have started our prototype interface earlier so we had more time to test other versions. Still, I think we adapted really well and managed our time effectively overall. We all contributed and communicated strongly throughout the project. The skill I developed most was definitely communication, both in the way I explained ideas and how I collaborated with my group.

INNOV8 pushed me out of my comfort zone and helped me grow in areas like presenting, teamwork, and thinking creatively. I’m proud of what we accomplished—and even more proud of how we got there together.