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Welcome New Business School Students - September 2026

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Welcome New Business School Students - September 2026

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Please do enjoy your term ahead- make the most of the support around you. Do meet with your tutors and our Student Experience Leader -

And your Academic Success Tutor - Patricia Patricia.Kuevi@beds.ac.uk

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A great response from marketing students to develop a new eco product, in discussing sustainability and environmental responsibility in brand management.

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Trip to Museum of Brands with gender in Advertising workshop; Monday 25th November 2024

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Trip to Museum of Brands with gender in Advertising workshop; Monday 25th November 2024

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BSc Marketing students visited the Museum of Brands as part of their course. It was a great success and our third trip to the museum in London.

Students and staff took part in the Gender in Advertising workshop to understand how gender roles have changed over the years in communications. We also viewed the AdWomen exhibition and the Time Tunnel.

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Are you a young marketer with a lot to say? You might be exactly who we’re looking for!

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Are you a young marketer with a lot to say? You might be exactly who we’re looking for!

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The Chartered Institute of Marketing (CIM) is on the lookout for a vibrant and inspiring young marketer to become a columnist for our exclusive member-only magazine, Catalyst, for the 2025 issues. Enter here; https://www.cim.co.uk/newsroom/catalyst-columnist-competition/?_cldee=OUIz6g7ItDIxa0DQ8bGUdacp21t_hrWhnwGtusghNdHQ7DQZMsupkKyMwqd5OM-p&recipientid=contact-230f1ad64d04ee118f6e000d3ab7f1ee-8f3e6816c956459dbb868c52d2e7f700&utm_source=ClickDimensions&utm_medium=email&utm_campaign=Catalyst%20Columnist%20Competition%202024&esid=7254feb2-b98f-ef11-a840-0022483f4f8c

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THE RISE OF VALORANT ESPORTS: A NEW ERA BY ARIF CHOUDHURY (L4 Marketing student)

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THE RISE OF VALORANT ESPORTS: A NEW ERA BY ARIF CHOUDHURY (L4 Marketing student)

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On Wednesday 9th October 2024 I organised my first ever Valorant Esports meeting, I was nervous as this was my first ever meeting I organised but at the same time excited, which provided me an adrenaline boost. For people that are not familiar of what Valorant Esports is, it’s a 5v5 team base first person shooter game where strategy is involved while having a competitive edge as you and your team fight against other teams that are looking to claim the crown for first place.

I could not wait to give a warm welcome to the new people joining the Bedfordshire Valorant Esports team. I would be hopefully directing us as a team to win the Valorant NSE Winter 2024 tournament as I am the captain for the team.

In the meeting I presented what Bedfordshire Valorant Esports had to offer within a slideshow I made and at the end of the presentation I had many people appreciating the effort that was made within the slides and how professional the meeting was! which I could not have been happier to hear. As a Marketing student this has boosted my confidence in presenting to groups of people which is an important skill as marketer that I will keep improving over time.

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Join the Choir; Singing is good for mindfulness

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Join the Choir; Singing is good for mindfulness

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Welcome to our new BSc Marketing student course reps

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Welcome to our new BSc Marketing student course reps

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Your course reps are here to represent you and help you with any issues and challenges you may have (or to celebrate all postives) on your course!

They will create positive change for you on your course.

They can be the link with the academics running your course.

Your course reps for 24/25

L4 / first year - Arif Choudhury Arif.Choudhury@study.beds.ac.uk

L5 / second year - Joe Barnett

Joe.Barnett@study.beds.ac.uk

L6 / third year - Mohammadreza Vatankhah

Mohammadreza.Vatankhah@study.beds.ac.uk

Best

Giles

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Careers advice / tools to help your onward journey - 17 October 2024 5-5.45pm online

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Careers advice / tools to help your onward journey - 17 October 2024 5-5.45pm online

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Please join this Marketing Club event on Thursday 17 October 2024 5-5.45pm online to gain valuable support and advice about your chosen career, with tips on how to make your CV standout and the role of social media and AI in the job process. Join via the Teams link from here; https://www.beds.ac.uk/marketingclub/events/

Led by Sulaman Sunny, University of Bedfordshire Career Consultant and Senior Lecturer in Digital Marketing and Course Leader, Giles Robertson, with time for discussion and questions. See you there..

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Please do enjoy your term ahead- make the most of the support around you. Do meet with your tutors and our Student Experience Leader - Gosia Malgorzata.Jablonska@study.beds.ac.uk

And your Academic Success Tutor - Patricia Patricia.Kuevi@beds.ac.uk

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If you have resits this August, check out this link. All the support you can get from your library. Do not forget, you can book 121 appointment too librarians@beds.ac.uk 

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If you have resits this August, check out this link. All the support you can get from your library. Do not forget, you can book 121 appointment too librarians@beds.ac.uk 

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Library Services You can use the Enter key to open this menu. When it is open, you can use the left and right arrow keys to move through the menu item.

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Welcoming potential new marketing students at the weekend to University of Bedfordshire Business School

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Welcoming potential new marketing students at the weekend to University of Bedfordshire Business School

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We looked at the personalised support available and the need to connect with your passion and interest (+ the role of artificial intelligence in marketing. And the "day in the life" of working in a digital agency like Receptional )

Thank you to Student Experience Leader here c..😂🙏🙏👍Malgorzata Jablonska

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NSS Week for final year students kicks off...

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NSS Week for final year students kicks off...

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Not bad prizes either for completing the survey incuding;

Grad pack; Grad gown hire, Grad photos

& extra tickets for the Grad cermony

Drinks voucher for Costa

And donation to the local Community Canteen!

Go for it.

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Marketing Club; The AI Revolution in Marketing: Hype, Hope, and Reality AI in marketing - 24 January 2024 1pm-2pm

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Marketing Club; The AI Revolution in Marketing: Hype, Hope, and Reality AI in marketing - 24 January 2024 1pm-2pm

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Join the discussion on Wednesday 24th January with expert panel and student led discussion inspired by research on how digital agencies are using AI. https://www.beds.ac.uk/marketingclub/events/ joining details here

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Marketing Club student trip to  Gamification workshop at Museum of Brands 23.11.23

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Marketing Club student trip to  Gamification workshop at Museum of Brands 23.11.23

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Our trip to the museum of brands was useful, engaging, and fun!

I learnt about the importance of being intrinsically engaged from experiencing gaming mechanics within an app. The key takeaway from this is that the user of the app will remain focused, actively collaborate, create ideas for your brand, and be emotionally invested from their positive experience of gaming. Gaming releases dopamine and dopamine means you will go back for more and more. This is the golden grail for marketing!

We used this information in our workshop presentation and created an app with a gaming function to promote awareness of local causes, which focus on providing new equipment to football clubs in local schools.

Our presentation in front of marketing professionals and workshop lead was a great experience. Although part of the trip was daunting at first, we enjoyed the experience and look forward to many more trips in the future.

Mo Ullah, First year BSc Marketing student

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Help us reshape how we deliver our courses

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Help us reshape how we deliver our courses

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Hello everyone

You have had an email invite to join a focus group designed to help us uncover what you want from your course. We would really like to understand what challenges you have both in and outside of your studies, how much online learning you want and so on. Be part of our change! Email sallie.phillips@beds.ac.uk to take part.

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Did you sign up for the trip to the Museum of Brands on 23 November? 

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Did you sign up for the trip to the Museum of Brands on 23 November? 

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If not, you should email Giles urgently on giles.robertson@beds.ac.uk

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Have your say here

If you want to give us feedback on more than one unit please complete a new form for each.

Thank you!

Sallie

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We're delighted to report that we have student reps in place, your new Student Experience Lead Gosia, field trips, two competitions, Marketing Club events and the Marketing Society.

Contact Giles if you would like information on any of this!

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Latest Trends in Digital Marketing - 25 October 2023

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Latest Trends in Digital Marketing - 25 October 2023

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Register now for this free event; https://www.cim.co.uk/event/115259/

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Welcome from Course Coordinator Giles Robertson

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Welcome from Course Coordinator Giles Robertson

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Take part in our Marketing Competition and win up to £100

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Take part in our Marketing Competition and win up to £100

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Take part in our next marketing competition on 1 November 2023. Participants are required to help the brand “It Does Lighting” find the right messages to promote their consultancy services to various professionals working in architecture, planning or sustainability industries.

The competition is open to all students; sign up via the eventbrite link!

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This is a student competition suitable for the current University of Bedfordshire students (any course/level). Read the brief for details!

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Giles Robertson - Course Coordinator BSc Marketing 

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Giles Robertson - Course Coordinator BSc Marketing 

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Hi folks
My name is Giles Robertson, Course Coordinator on the BSc Marketing.

I am so pleased to help the next generation of marketers and will be fascinated to see you all progress. We have a great inspired team with the right levels of passion and knowledge.

I am particularly interested in purpose based marketing and sustainability, which is the focus of my agency, Green Banana Marketing. You can read my full University profile here; https://www.beds.ac.uk/howtoapply/departments/businessschool/our-staff/staff5/giles-robertson/

I am a Fellow of the Marketing Society and also lead for the UoB Marketing Club – please do attend our events; https://www.beds.ac.uk/marketingclub/events/

I’ve love working in marketing with senior roles at the Worldwide Fund for Nature, Southbank Centre, Ogilvy and Saatchi & Saatchi.

I am married and have three teenage kids and a spaniel called Alfie. I am an avid squash player and supporter of Liverpool Football Club.

See you soon I hope.

Giles

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Worried about your class being cancelled due to strikes, snow etc? Check your unit BREO site. No news is good news; if there is no announcement then you can presume that your class is going ahead as normal.

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Tutor support hours (Office Hours) are times that Faculty staff have put aside to be free to speak with students about issues they need to discuss about a specific unit or course coordinator. They do not replace your Personal Academic Tutor.  Your course leaders and unit coordinators will inform you of the their office hours.

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Giles has started to put together a great set of events for the new academic year, all designed to help you understand the marketing industry, network, learn the latest trends etc.

Head over to https://www.beds.ac.uk/marketingclub/events/ for more details!

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Visit to Museum of Brands (London) with Gamification in Advertising & Marketing workshop, following on from last's years successful trip Here's what we did:

Our trip to the museum of brands was useful, engaging, and fun!

"I learnt about the importance of being intrinsically engaged from experiencing gaming mechanics within an app. The key takeaway from this is that the user of the app will remain focused, actively collaborate, create ideas for your brand, and be emotionally invested from their positive experience of gaming. Gaming releases dopamine and dopamine means you will go back for more and more. This is the golden grail for marketing!

We used this information in our workshop presentation and created an app with a gaming function to promote awareness of local causes, which focus on providing new equipment to football clubs in local schools.

Our presentation in front of marketing professionals and workshop lead was a great experience. Although part of the trip was daunting at first, we enjoyed the experience and look forward to many more trips in the future."

- Mo Ullah, First year BSc Marketing student

Understand what we mean by 'Serious Games' and 'Gamification', in and outside of Marketing. Explore how digital gamified marketing campaigns and 'AdverGames' collect consumer data, and how that data can be used for commercial gain.

Explore the ethics, the benefits and drawbacks of using game-based Marketing. How brands are using playful experiences to offer a lure back to the high street after COVID and engage consumers online

Each attendee will storyboard design their very own Marketing Game for a charitable cause, based on a project brief, in teams.

A great interactive session promised for all.

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The Marketing Club is a work in progress. It aims to be a transition space between academic study and the real workplace. It provides students of all backgrounds with real sector knowledge and practical skills.

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Welcome from Giles Robertson, Course Co-ordinator for BSc Marketing

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Advertising & Marketing Communications / Marketing / Marketing w A&AM / Marketing w ITM / Marketing w EM

Level 4 Vacancy Mo Ullah; Mohammad.Ullah@study.beds.ac.uk

Level 5 Marketing  Abigail Mugakachi / Ernest Olobia

amujakachi@yahoo.co.uk

Ernest.Olobia@study.beds.ac.uk

Level 6 Marketing Valeria Scutaru / Viktorija Korolova

Valeria.Scutaru@study.beds.ac.uk

Viktorija.Korolova@study.beds.ac.uk

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✔✔ Student Course Reps  -  NOW FULLY RECRUITED FOR 23!

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✔✔ Student Course Reps  -  NOW FULLY RECRUITED FOR 23!

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Do you want to represent your peers and help promote positive change in your course?

If so, why not nominate yourself to be a Course Representative?

You do not need any prior experience - just a passion for representing the views of students and an ability to attend University meetings (e.g. PECs).

You can nominate yourself by contacting us at help@bedssu.co.uk

Previous reps said; "It was informative, interactive and it made me feel like I could make a real impact and be the port of call/ voice for my classmates"

Benefits of Being a Course Rep

Create positive change for students on your course

Be linked directly with academics running your course

Opportunities to attend skills workshops to enhance integral skills

Put it on your CV to prove you’ve developed certain skills in a position of responsibility

Access to training and support from your Student Engagement Coordinators

Why not go for it...?

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What can we do to help you get ready to land your dream job?
Let us know via this form
https://forms.office.com/e/STDqtz0gpt

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Level 6 students complete their studies 

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Level 6 students complete their studies 

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We're all feeling a mixture of sadness and excitement as we say goodbye to our lovely Level 6 students.

Final degree classifications will be published next week, but you can use this link to have a look at your predicted result in the meantime:
https://help.bedssu.co.uk/support/solutions/articles/80001010798-how-will-my-degree-be-calculated-graded-#:~:text=To%20calculate%20your%20average%20grade,90%20x%2079)%20%3D%2073

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A nice lesson in team work and delivery ..

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Told through the humble English strawberry..

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A really brilliant show of good presentation and Comms skills from International Business student 

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Wonderful field trip to digital agency receptional on 20.4.23

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Wonderful field trip to digital agency receptional on 20.4.23

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Well done to all - great day and experience, learning about the roles in digital agencies, targeting and pitching for Pac-a-mac, congrats team Dream Chaser for winning.

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Nice to welcome and chat to the school Dean

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Why are your Aviation, Marketing, International Business and Tourism tutors marooned on a desert island in P102?

Exploring Sustainable Tourism as part of the showcase yesterday!

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Museum of Brands trip - full house for field trip.

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Museum of Brands trip - full house for field trip.

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The team led by Sallie, Valeria and Lola experienced the history of many brands and the important role sustainability in packaging.

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This is a great resource for helping students find their way around the Library resources

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The university is looking for Student Ambassadors. This is a paid role. Go to www.beds.ac.uk/morethanadegree/
get-involved/student-ambassador/ for more information.

Current ambassadors say:
"“An amazing opportunity to connect
with fellow students”
“Flexible hours around your studies to
support with the current cost of living.”
“varied responsibilities including tours,
teaching and answering questions
about university life at Bedfordshire”
“Amazing opportunity to enhance your
CV and looks great for future career
development.”
“Build your confidence by speaking to
new people when promoting the
university.”

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If not, please look out for an email from your PAT. Or you can contact them directly. See the PAT information in the Welcome column to the left if you need these details.

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https://www.beds.ac.uk/marketingclub/news/a-trip-to-the-museum-of-brands/

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A group of 10 undergraduate students, one postgraduate student and Student Experience Leader Lola Olumuyiwa-Biala made a visit to the Museum of Brands in London on Thursday 23 March to explore the history and evolution of brands in the UK and learn about sustainable packaging both now and in the future.

A very interesting 1.5 hours (which wasn't enough time!) was spent exploring the museum's Time Tunnel learning about early brands such as Cadbury and Pears Soap. The group explored how branding in the UK is linked to social history and how the advent of self-service supermarkets fuelled an explosion not just in the choice of brands but also the use of the tagline to position products. Other displays included the UK's current top 100 brands, the use of colour in branding and packaging in the future.

After lunch the group took part in a museum-led workshop thinking about sustainable packaging and exploring how some brands have evolved their packaging to be more (or less!) impactful on the planet.

Overall it was an excellent visit, both fun and interesting for all, and which sparked much discussion about branding in the student's home countries compared to the UK. The group also enjoyed very much getting to know students from other areas of marketing and other levels of study.

We hope to make a repeat visit next year...don't miss it!

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A group of 10 undergraduate students, one postgraduate student and Student Experience Leader Lola Olumuyiwa-Biala made a visit to the Museum of Brands in London on Thursday 23 March to explore the history and evolution of brands in the UK and learn about sustainable packaging both now and in the future.

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Junama from www.allabouttailormadetravel.com has been running his own travel company for 12 years, with a focus on destinations such as Thailand and South Africa.

In this online session, Junama will be sharing his experience in the travel industry but also discussing how he has applied digital business strategies to his company. This is a fantastic opportunity for you to gain insights into social media challenges, digital marketing, and the entrepreneur business model.

The session is on April 17th from 10:15 to 11:30 in room J209, with an option to join online. Email Maria.JerezJerez@beds.ac.uk  for more information.

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Marketing Club agency trip to Receptional Wednesday 19th April 2023

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Marketing Club agency trip to Receptional Wednesday 19th April 2023

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Considering a future career in Digital Marketing? Then why not spend the day at Receptional to see what working in the industry is really like. Receptional is a multi-award-winning team of over 50 creative and digital marketers that have been working with some of the UK’s best-known and challenger brands for over 20 years.

Last year they were named Employer of the Year for Luton & Bedfordshire at the SME Business Awards.

During the day you will get to spend time with each of our specialist teams gaining valuable insights into your future career. We will also be having some fun, setting tasks for you to flex your marketing skills. We look forward to showing you what Digital Marketing has to offer. Please register using the QR code on the attached flyer. Or using this link; https://www.eventbrite.co.uk/e/agency-trip-to-receptional-tickets-608944508417

More details here; https://www.beds.ac.uk/marketingclub/events/

Giles

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Copywriting: the basics of a marketing cornerstone / Wednesday March 29 2023 1-2pm

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Copywriting: the basics of a marketing cornerstone / Wednesday March 29 2023 1-2pm

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We will take you through some copywriting tips and tricks that feed into almost every aspect of marketing. By the end of the session you’ll know why every business should have a copywriter.

More info here; https://www.beds.ac.uk/marketingclub/events/

The webinar will last about an hour and is inclusive of a live Q&A session after the presentation.

Please register using this link:

https://register.gotowebinar.com/register/91405026766768912

Cheers

Giles

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Scan the code to reserve your place on the day trip. More details on the marketing Club events page:

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Visit to Museum of Brands in London including workshop -

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Visit to Museum of Brands in London including workshop -

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https://www.beds.ac.uk/marketingclub/events/

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Scroll down below to find the handbook for your course.  The Course Handbook is where you will find all essential details related to how your course operates. It is the one item that is probably the least interesting but most important thing to read to help you ensure you become familiar with University and course requirements.

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Valeria, Oxana and Antonia leading the radio chat!

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Really excellent positive vibes from this text book interview. Brilliant job team.

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Marketing Club event;  Wed. 1st March 2023 - 1pm-2pm. Filmmaking for marketers with the British Film Institute 

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Marketing Club event;  Wed. 1st March 2023 - 1pm-2pm. Filmmaking for marketers with the British Film Institute 

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Join the British Film Institute (BFI) to learn why video is an effective tool for marketers and how to get started capturing and editing your own footage. The webinar will last about an hour and is inclusive of a live Q&A session after the presentations.

https://www.beds.ac.uk/marketingclub/events/

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Get involved in our student Competition! 

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Get involved in our student Competition! 

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Do you need experience in marketing or want to test your consultancy skills?

We have a task for you. 6Cs is a start-up business in need of your support to create an educational platform for young people and sell it to international markets. You need to propose a strategy and marketing recommendations for the brand to promote the 6Cs platform. In exchange, we reward the best ideas with Amazon vouchers.

You can add this live consultancy project to your CV to help stand out from the crowd when applying for jobs.

See the full briefing on the event's page. Register your interest on the Eventbrite link, or get more details by emailing  Ioana.Stoica@beds.ac.uk

The competition starts on 2nd March 2023

Register here: https://6Cs-studentcompetition.eventbrite.co.uk

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Marketing Club event; Wednesday 22 Feb.1-2pm How to be a successful marketer with a robust content strategy 

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Marketing Club event; Wednesday 22 Feb.1-2pm How to be a successful marketer with a robust content strategy 

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Free online masterclass; Wednesday 22 February 2023 - 1pm-2pm

Please do share the Teams link below with fellow students or email me direct giles.robertson@beds.ac.uk

We are lucky enough to have Laura Polkinghorne, Content Manager for partner agency Receptional talk about

models for content, approaches, activities and ‘the day in the life of the role’, relating to how content is key in digital marketing, for SEO, Paid Media and PR.

________________________________________________________________________________

Microsoft Teams meeting

Join on your computer, mobile app or room device

Click here to join the meeting

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Visit to Museum of Brands (London) with Gamification in Advertising & Marketing workshop, following on from last's years successful trip Here's what we did:

Our trip to the museum of brands was useful, engaging, and fun!

"I learnt about the importance of being intrinsically engaged from experiencing gaming mechanics within an app. The key takeaway from this is that the user of the app will remain focused, actively collaborate, create ideas for your brand, and be emotionally invested from their positive experience of gaming. Gaming releases dopamine and dopamine means you will go back for more and more. This is the golden grail for marketing!

We used this information in our workshop presentation and created an app with a gaming function to promote awareness of local causes, which focus on providing new equipment to football clubs in local schools.

Our presentation in front of marketing professionals and workshop lead was a great experience. Although part of the trip was daunting at first, we enjoyed the experience and look forward to many more trips in the future."

- Mo Ullah, First year BSc Marketing student

Understand what we mean by 'Serious Games' and 'Gamification', in and outside of Marketing. Explore how digital gamified marketing campaigns and 'AdverGames' collect consumer data, and how that data can be used for commercial gain.

Explore the ethics, the benefits and drawbacks of using game-based Marketing. How brands are using playful experiences to offer a lure back to the high street after COVID and engage consumers online

Each attendee will storyboard design their very own Marketing Game for a charitable cause, based on a project brief, in teams.

A great interactive session promised for all.

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The Marketing Club is a work in progress. It aims to be a transition space between academic study and the real workplace. It provides students of all backgrounds with real sector knowledge and practical skills.

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The next staff/student rep meeting is on Wednesday 15 February at 2pm. Do contact your student rep  (see below for details) if there is anything you would like them to discuss or email giles.robertson@beds.ac.uk.

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Marketing team nominated for Best in Beds awards!

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Marketing team nominated for Best in Beds awards!

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The annual Best in Beds awards take place in a few weeks, wish us luck!

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SEM2 breaks for Easter on Friday 31st March and restarts on Monday 17th April for the final week of classes. If you have an exam on your unit, we are expecting these to take place during week commencing 24th April.

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Destination and event marketing roles are some of the most desirable graduate roles (who wouldn't want the opportunity to be paid to travel?)

Join the directors of the Cuba Tourism office to find out what it takes to be in destination marketing..
10 am to 12 pm in Room J209 on Monday, February 27th
No booking needed.

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Walking into the metaverse - exploring the future of marketing - Free online Marketing Club Event Wed. 8th Feb 1-2pm

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Walking into the metaverse - exploring the future of marketing - Free online Marketing Club Event Wed. 8th Feb 1-2pm

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Hear ideas of how to implement the Metaverse into your marketing strategy and the possibilities for tomorrow's marketing in the metaverse. We will look at compelling cases for the metaverse in 2023 and beyond. Join speakers: Virginia Bray, Co-Founder of Marketing Fusion and Ben Fryer, Co-Founder of Diverse Interactive.

The webinar will last about an hour and is inclusive of a live Q&A session after the presentation.

For more info and to register go here; https://www.beds.ac.uk/marketingclub/events/

Direct registration link:

https://register.gotowebinar.com/register/1551773073014019088

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“What on Earth is Technical SEO” Wednesday 18th Jan. 1-2pm. FREE ONLINE Marketing Club event

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“What on Earth is Technical SEO” Wednesday 18th Jan. 1-2pm. FREE ONLINE Marketing Club event

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Please email me at giles.robertson@beds.ac.uk if you would like to join the event.

Led by Philip Turner from local digital agency receptional, who are always VERY keen to meet grads and students, so one NOT to miss. Please spread the word with your friends.

A keyword ranking is essential and therefore SEO (Search Engine Optimisation) is an important skill for all marketers.

Participants can expect to walk away with an understanding of the importance of technical SEO, and how a solid technical foundation can get you on the right path to success.

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Philip Turner - Technical SEO Talk18Jan22

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Apply to be University of Bedfordshire CIM Marketing Club student volunteer

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Apply to be University of Bedfordshire CIM Marketing Club student volunteer

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What do I have to do?
Spread the word to other students about the Marketing Club https://www.beds.ac.uk/marketingclub/events/
Promote webinars
Promote newsletter sign-ups

What’s in it for me?
Gain insights on latest marketing thinking, trends and techniques
Learn from experienced marketing practitioners
Acquire and develop digital skills
Each volunteer will receive a CIM Student Volunteer Certificate

What do you need to do to apply?
Email Giles Robertson giles.robertson@beds.ac.uk with copy of your CV and/or link to your LinkedIn profile (if you have one). Can you also include in your email the wording of a TWEET (i.e. 280 characters max) stating why you would be the perfect person for this role. Can you please send this to me by Wednesday 30th November 2022.
I look forward to hearing from you.
Kind regards
Giles

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Visit to Museum of Brands (London) with Gamification in Advertising & Marketing workshop, following on from last's years successful trip Here's what we did:

Our trip to the museum of brands was useful, engaging, and fun!

"I learnt about the importance of being intrinsically engaged from experiencing gaming mechanics within an app. The key takeaway from this is that the user of the app will remain focused, actively collaborate, create ideas for your brand, and be emotionally invested from their positive experience of gaming. Gaming releases dopamine and dopamine means you will go back for more and more. This is the golden grail for marketing!

We used this information in our workshop presentation and created an app with a gaming function to promote awareness of local causes, which focus on providing new equipment to football clubs in local schools.

Our presentation in front of marketing professionals and workshop lead was a great experience. Although part of the trip was daunting at first, we enjoyed the experience and look forward to many more trips in the future."

- Mo Ullah, First year BSc Marketing student

Understand what we mean by 'Serious Games' and 'Gamification', in and outside of Marketing. Explore how digital gamified marketing campaigns and 'AdverGames' collect consumer data, and how that data can be used for commercial gain.

Explore the ethics, the benefits and drawbacks of using game-based Marketing. How brands are using playful experiences to offer a lure back to the high street after COVID and engage consumers online

Each attendee will storyboard design their very own Marketing Game for a charitable cause, based on a project brief, in teams.

A great interactive session promised for all.

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The Marketing Club is a work in progress. It aims to be a transition space between academic study and the real workplace. It provides students of all backgrounds with real sector knowledge and practical skills.

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https://twitter.com/GoGreenBanana/status/1597539775946248193?s=20&t=YqN-cZ3htkoM-KPhSv43qQ

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Nice to see the new University of Bedfordshire branding - literally unrolled @BedsBiz

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Nice to see the new University of Bedfordshire branding - literally unrolled @BedsBiz https://t.co/IA5kH36Mgk

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Nice to see the new University of Bedfordshire branding - literally unrolled @BedsBiz pic.twitter.com/IA5kH36Mgk
— Giles Robertson (@GoGreenBanana) November 29, 2022

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Nice to see the new University of Bedfordshire branding - literally unrolled @BedsBiz https://t.co/IA5kH36Mgk

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Nice to see the new University of Bedfordshire branding - literally unrolled @BedsBiz https://t.co/IA5kH36Mgk

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Nice to see the new University of Bedfordshire branding - literally unrolled @BedsBiz

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Overview of Expo visit by Post Graduate studentt Maria Pimentel Fialho

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Overview of Expo visit by Post Graduate studentt Maria Pimentel Fialho

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We appreciate that sometimes it can be a struggle for students  to attend classes all the time and we are trying to work out within the boundaries of what is operationally possible what we could do to help. The university asks that you complete the following survey to help support this work. It will not be used to identify any individual student and is completely anonymous. The survey should take less than 5 minutes to complete but the findings will be really valuable to us as we plan for the next academic year and ahead.

TO COMPLETE THE SURVEY PLEASE CLICK HERE

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https://www.beds.ac.uk/student-support/

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Student support | University of Bedfordshire

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Information and resources on a range of areas to support your health and wellbeing while at university.

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PATs within the Business School are assigned by course and level. You can find your PAT by going to SITS eVision. You will get termly invitations to meet with your PAT, but you can contact your PAT at any time to discuss any challenges that you may have with your academic studies. Your PAT may not be able to help directly but will be able signpost you to the help that you need.

- Foundation Year students all courses: Linda Hopkins West is your Lead PAT at all levels, although you may be invited to see another member of the FY team. Luton Office Hour in SEM1:  Wednesdays 11.00-14.00 in H109. Online appointments are available by appointment.

- AMC students: Sallie Phillips is your PAT at all levels. Luton Office Hour Tuesdays 12 Noon to 1pm in H109. Online appointments are available by appointment.

- Marketing & Marketing with students:
Level 4: Sallie Phillips. Luton Office Hour Tuesdays 12 Noon to 1pm in H109. Online appointments are available by appointment.
Level 5: Ioana Stoica. Luton Office Hours Tuesdays 9-10 and 12-1pm in H109
Level 6: Giles Robertson. Luton Office Hours Monday 10am to 12 Noon and Friday 10am-12 Noon in H109, ideally by appointment

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Please note Giles Robertson has invited his PAT L5 and L6 students to an online session Monday 14th November 22, 12.30pm - 1pm.

Please get in touch if you missed this and need to speak to him.

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This is a meeting between the course tutors. The meetings are held on Tuesday. Please ask your student rep to contact Giles Robertson at giles.robertson@beds.ac.uk if there is anything you would like to be discussed.

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BSc Marketing graduations, always a proud moment for your tutors! 

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BSc Marketing graduations, always a proud moment for your tutors! 

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Students proposed a digital marketing strategy for Wisetek UK; As part of the competition, participants visited the client’s facility in MK in October, went on a tour of the company where they learned about the circular economy and recycling, and got feedback to improve their initial marketing ideas; This experience was then used by participants to prepare their marketing strategies that were presented on the final event on 31st October 2022.

Oxana Luchian, a motivated first-year student won this competition; she proposed a clear strategy and justified it with in-depth research on competitors’ activities! The second and third prizes were taken by Valeria Scutaru and Antonia Genova. And although the winners got Amazon vouchers, all participants got an extra surprise from Wisetek who rewarded students' hard work with iPads.

To read more about the event click here.

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Typical Giles...always an eye on a social media opportunity!

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Typical Giles...always an eye on a social media opportunity!

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Allan, Maria, Lecturer Giles, Gosia, Weronika, Abigail & Qeiser at Excel

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Marketing Club trip to the Future of Marketing Expo 23.11.22

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Marketing Club trip to the Future of Marketing Expo 23.11.22

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We had some really good reflections from the students who attended the Excel Future of Marketing conference at Excel London on 23.11.22
Qeiser Nazir – first year student (BSc Marketing)
The marketing expo was a great place to explore the latest technology and marketing trends. I heard a talk about change and how data insights are ever more important in the digital landscape. As a marketing student the expo was very insightful I got to network with people within the industry and had the opportunity to ask questions regarding careers in the future. Overall a great experience to enhance my marketing knowledge and meet industry insiders. Thank you to the marketing club for the opportunity. A day well spent.

Gosia Jablonska – first year student (BSc Media, Marketing and PR)
Marketing expo was an interesting experience, showing interesting changes in promoting a product or brand, but not only how variable is the target audience and the place of promotion of the product or brand.
Thank you for amazing experience and met a few lovely people ☺️

Allan Nawanga - third year (BSC Communications and Reputation Management)
Last week at the marketing expore I was more impressed with the business whatspp marketing team. Here is some of the most important information ℹ I received from the customer service about the what's app marketing. Well, *75%* of adults surveyed in 2020 said they want to communicate with a business the same way they do with friends and family through messaging.
That means that if you're not using messaging to communicate with your customers, you could be losing out on a valuable channel for building your business.

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Click the link to visit the Marketing Club page
https://www.beds.ac.uk/marketingclub/events/

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Visit to Museum of Brands (London) with Gamification in Advertising & Marketing workshop, following on from last's years successful trip Here's what we did:

Our trip to the museum of brands was useful, engaging, and fun!

"I learnt about the importance of being intrinsically engaged from experiencing gaming mechanics within an app. The key takeaway from this is that the user of the app will remain focused, actively collaborate, create ideas for your brand, and be emotionally invested from their positive experience of gaming. Gaming releases dopamine and dopamine means you will go back for more and more. This is the golden grail for marketing!

We used this information in our workshop presentation and created an app with a gaming function to promote awareness of local causes, which focus on providing new equipment to football clubs in local schools.

Our presentation in front of marketing professionals and workshop lead was a great experience. Although part of the trip was daunting at first, we enjoyed the experience and look forward to many more trips in the future."

- Mo Ullah, First year BSc Marketing student

Understand what we mean by 'Serious Games' and 'Gamification', in and outside of Marketing. Explore how digital gamified marketing campaigns and 'AdverGames' collect consumer data, and how that data can be used for commercial gain.

Explore the ethics, the benefits and drawbacks of using game-based Marketing. How brands are using playful experiences to offer a lure back to the high street after COVID and engage consumers online

Each attendee will storyboard design their very own Marketing Game for a charitable cause, based on a project brief, in teams.

A great interactive session promised for all.

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The Marketing Club is a work in progress. It aims to be a transition space between academic study and the real workplace. It provides students of all backgrounds with real sector knowledge and practical skills.

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Sallie Phillips - Course Coordinator BSc Advertising & Marketing Communications 

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Sallie Phillips - Course Coordinator BSc Advertising & Marketing Communications 

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Hello! I'm a Senior Lecturer in Marketing & Marketing Communications, and a specialist in the first year student experience. Before becoming an academic I worked in Business Training, motorsport PR and theatre marketing. I'm on the Luton campus on Tuesdays. My office hour is 12 Noon to 1pm in H109. Alternatively, you can email me for an appointment on Teams or Collaborate.
sallie.phillips@beds.ac.uk

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UoB CIM Marketing Club – Student Volunteer Recruitment 

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UoB CIM Marketing Club – Student Volunteer Recruitment 

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CIM Marketing Club looking for student volunteers
We are looking to recruit a small team of student volunteers to help promote CIM Marketing Club online events, the benefits of CIM student membership and the great opportunities offered by a career in marketing to the student community at the university.
The role is unpaid, but it does offer volunteers the opportunity to improve their employability by:
• Gaining insights on latest marketing thinking, trends and techniques
• Learning from experienced marketing practitioners
• Acquiring and developing digital skills
• Each volunteer will be registered as an Affiliate Studying member of CIM, with access to all CIM resources for 12 months, and receive a CIM Student Volunteer Certificate
The role and the hours will bee around 20 hours per term.
If you would like more information about the role, please contact Giles Robertson, giles.robertson@beds.ac.uk.].

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Quick link to the Chartered Institute of Marketing 

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Quick link to the Chartered Institute of Marketing 

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https://www.cim.co.uk/

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Marketing Qualifications, Training and Membership | CIM

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The world's largest community of marketers that support, represent and develop marketers, teams, leaders and the marketing profession as a whole.

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Quick link to the Data & Marketing Association 

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Quick link to the Data & Marketing Association 

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https://dma.org.uk/

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DMA - Data & Marketing Association | DMA

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Data & Marketing Association Head of Public Affairs

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Link to the Careers and Employability Service

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Link to the Careers and Employability Service

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PLEASE READ

Due to staff involvement with graduation ceremonies, the drop in at Luton Campus will be closed Monday 25th to Friday 29th July. We apologise for any inconvenience.

If you have a quick careers related query or would like your CV checked, a careers drop-in runs at Luton and Bedford campus. There is no need to book, just call into the office as below:

Luton campus

Careers & Employability Service, Ground Floor, Campus Centre

Monday 12:00 - 14:00

Tuesday 12:00 - 14:00

Wednesday 12:00 - 13:00

Thursday 12:00 - 14:00

Friday 12:00 - 14:00

Bedford campus

Careers & Employability Service, First Floor, Gateway Building (near the SiD desk)

Tuesday 13:00 - 14:00

Thursday 12:00 - 13:00

Students will be seen on a first come, first seen basis.

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PLEASE READ Due to staff involvement with graduation ceremonies, the drop in at Luton Campus will be closed Monday 25th to Friday 29th July. We apologise for any inconvenience. If you have a quick careers related query or would like your CV checked, a careers drop-in runs at Luton and Bedford campus.

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Ioana Stoica, Lecturer in Marketing
ioana.stoica@beds.ac.uk
Luton Office Hours: Tuesdays 9-10 and 12-1pm in H109

Long Vo, Lecturer in Marketing
long.vo@beds.ac.uk
Luton Office Hours: 3pm-4pm Monday & 11am-12pm Tuesday in H109

Augusta Evans, Lecturer in Marketing
augusta.evans@beds.ac.uk
Luton Office Hours Wednesdays 2-3pm and Fridays 2-3pm in H109

Bill Faust, Visiting Lecturer
bill@pitchyourself.co.uk

Josef-Israel Objeng, Visiting Lecturer
josef-israel.obeng@beds.ac.uk

Jerry Thurston, Visiting Lecturer
jeremy.thurston@beds.ac.uk

Linda Hopkins-West, FY Lead
Luton Office Hours: Wednesdays 11.00-14.00. Online appointments are available by appointment

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Alan, Giles (lecturer), Maria, Gosia, Weronika, Abigail, Qeiser

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Are you ready to see the future of marketing? Student trip to The B2B Marketing Expo Excel; Wednesday 23.11.22

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Are you ready to see the future of marketing? Student trip to The B2B Marketing Expo Excel; Wednesday 23.11.22

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Students attending marketing Club visit

These Marketing Expos are well worth attending for meeting new people and attending free seminars, with great content and ideas. Also, you get to meet the suppliers and producers of new techniques and ideas.

We had some really good reflections from the students as well as Marketing Club Leader, Giles Robertson, who attended the Excel Future of Marketing conference at Excel London on 23.11.22

Qeiser Nazir – first year student (BSc Marketing)
“The marketing expo was a great place to explore the latest technology and marketing trends. I heard a talk about change and how data insights are ever more important in the digital landscape. As a marketing student the expo was very insightful I got to network with people within the industry and had the opportunity to ask questions regarding careers in the future. Overall a great experience to enhance my marketing knowledge and meet industry insiders. Thank you to the Marketing Club for the opportunity. A day well spent”.

Gosia Jablonska – first year student (BSc Media, Marketing and PR)
“Marketing expo was an interesting experience, showing interesting changes in promoting a product or brand, but not only how variable is the target audience and the place of promotion of the product or brand.

Thank you for amazing experience and met a few lovely people ☺️”

Alan Nawanga - third year (BSC Communications and Reputation Management)
“Last week at the marketing expo I was more impressed with the business whatspp marketing team. Here is some of the most important information ℹ I received from the customer service about the what's app marketing. Well, *75%* of adults surveyed in 2020 said they want to communicate with a business the same way they do with friends and family through messaging.

That means that if you're not using messaging to communicate with your customers, you could be losing out on a valuable channel for building your business”.

What next for digital marketing?

We really enjoyed hearing about how brands are integrating their digital.

Integration
No longer a passive pushing content out but integrated with the social media at the heart eco system with CRM, Helpdesk and part of marketing automation.

Brands are conciliating their data and using this intelligently to understand the brand’s health and competitive insights. It’s no longer the preserve of the 22 year old graduate

Authenticity

A Sprout social index showed that 90% say authenticity is a key driver of their choice of brand. And 81% say it is important to for brands to raise awareness of issues and take a stand on them.

We looked at John Lewis Beginners ad with skate boarding dad to be, which had 217 million impressions 6 hours after launch – with John Lewis focusing on children in care and fostering.

Brand equity is such a driver and we saw from our speaker that images of Halifax bank and infamous Howard Brown (staff member featured in the ads) he saw as a child, influenced his decisions of which bank to trust years later.  People buy from People, but not from all these big celebs used as influencers.  We need to be selective with influence.

Prioritise right platforms and Gen Z
We need to think about meet customers where they are…, which sounds obvious and not be led by fads but what is right for your brand and your people.

Social is the main shop window for most people but particularly Gen Zs, with 78% using social to learn about new brands. We need to use a Social first lens with our engagement and ensure a speedy response with Ecommerce. We need to always be on Social in app and a click through to the website (maximum In 3 clicks to sale).

Under cooked social
With cost per thousand for reach increasing for Meta (Facebook), why not take a risk with newer channels like TikTok? Experiment with 10% of your budget?

Pinterest works so well for homes, as we have seen with Argos but it is little utilised by mainstream brands.

And LinkedIn is often neglected by marketing people who are often the worst on LinkedIn; not treating people like real people! And we forget that SEO works just as well on LinkedIn.

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The next Student Voice forum will be announced soon...watch this space.

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The Portfolio Executive Committee is a meeting between everyone with an interest in your course, including both the teaching team and your student reps. It takes place once a semester. The first PEC was on Wednesday 16 November. Your student rep Abigail went to the meeting. Please ask her about how the meeting went. The next PEC will be in SEM2. Do let your student reps know if you have anything that you would like them to formally discuss with the university.

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Within each unit you will find your BUS survey link. Please do use this opportunity as one of the many ways we listen to you in order to make changes as needed to our courses and units.

If by the last week of the unit you have not seen your link to the survey please alert your Unit Coordinator.

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A perfect way to help your course and fellow students and it looks brilliant on your CV.

We are still very much hoping to have a volunteer for L6, it should take no more than 5-6 hours a semester, please do step forward.

Please let us know by emailing help@bedssu.co.uk

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Self Help Resources - lrweb.beds.ac.uk | University of Bedfordshire

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The Business School recently went through a restructure. Your course now belongs to the School of Aviation, Marketing & Tourism. Annie Danbury has been appointing Acting Head of Department, until a permanent HoD is recruited early in the new year.

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Very positive day with sixth formers at UoB Business Schools Conference 19th Sept 23

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Very positive day with sixth formers at UoB Business Schools Conference 19th Sept 23

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We had record numbers attending our sessions - 'what's the point of marketing?' with 25+ pupils in each session...with some good questions and classwork.

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Teaching & Learning Excellence Conference 2023 - two BSc Marketing speakers!

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Teaching & Learning Excellence Conference 2023 - two BSc Marketing speakers!

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Giles Robertson, BSc Marketing Course Coordinator, delivered to a packed session on his recent research into the use of AI in marketing. Meanwhile Portfolio Lead Sallie Phillips delivered another full session to colleagues from across the University on how our unique unit Anatomy of A Successful Marketer is building graduate mindsets in our Level 4 students.