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According to research reported by TechCrunch and done by Qustodio, in 2021, on a global scale, Generation Z spent an average of 91 minutes a day on TikTok. In the US alone, this same generation spent 99 minutes a day scrolling through their For You Page. Their views vary from dance challenges, "get ready with me" videos, POVs, and shorter-form vlogs.

A marketing consultant who belongs to Gen Z, Connor Blakley, told Forbes, "Generation Z understands that social media is like a highlight reel, and we choose to show what we feel best about. It's less about insecurity and more about being a self-confidence booster." Nevertheless, as much as they want to only showcase the good things, scandals, drama, and controversies have caught up with some of the most famous TikTok stars.

This phenomenon has been studied by several professionals in the psychology field. John Piacentini, who teaches in the UCLA Department of Psychiatry and Biobehavioral Sciences, told Los Angeles Times, "TikTok is a very effective platform to communicate with, but just be aware of what's being communicated." As entertaining as it may be to watch these influencers live their lives through minute-long videos, it is important to acknowledge when they have made mistakes or caused harm. Here are the biggest scandals to hit TikTok stars.

Zoe Laverne kissed a minor

Albert L. Ortega/Getty Images

Zoe Laverne, a TikTok star with over 22 million followers, became popular on the app for her lip-sync videos. Her social media platforms, mostly Instagram, nowadays focus on her journey as a mother and fiancée, but a few years back, she found herself in the midst of a terrible controversy.

In 2020, there was a video leaked that showed Laverne kissing a 13-year-old boy named Connor who used to be part of her fanbase. Immediately, the conversation began and people started pointing fingers at the TikTok star for grooming a minor when she was 19 years old. Insider reported a former best friend called Laverne's behavior pedophilia. During a livestream, she addressed the comments by saying, "I didn't groom Connor, I wouldn't do that. He's a kid and I'm aware of that. It just happened ... And friends do that, they catch feelings for each other. That's not a bad thing. Yes, the age is a bad thing. Yes, it's wrong. Yes, it's not good. We both realized that and we stopped."

Laverne's mom brushed away the comments by saying best friends sometimes kiss and that was all the two of them were doing. As serious as the allegations were, Laverne shortly returned to TikTok by making a video about her comeback after "being canceled for the 100th time."

If you or someone you know may be the victim of child abuse, please contact the Childhelp National Child Abuse Hotline at 1-800-4-A-Child (1-800-422-4453) or contact their live chat services.

Bryce Hall and Blake Gray partied during the pandemic

The COVID pandemic meant lockdown, no parties, and social distancing. However, it seemed like the memo didn't get to a list of influencers who carried on with their lives as if coronavirus wasn't a thing. Among those names, Bryce Hall and Blake Gray pop up. The TikTok stars turned their houses into party central. Those who attended the parties posted videos that were later shared on Twitter, discussing how inappropriate this had been. The videos showed hundreds of these TikTok stars' friends in and out of the house without masks.

In August 2020, CNN reported both TikTokers had been charged for the parties they were throwing. The Los Angeles City Attorney pointed out how reckless their behavior had been given the amount of followers they had and the young people looking up to them. "Despite several warnings, this house has turned into a nightclub in the hills, hosting large gatherings in flagrant violation of our public health orders. The City has now disconnected utilities at this home to stop these parties that endanger our community," explained the Mayor.

The charges brought against them meant they could end up in jail for a year and paying fines of up to $2,000. However, in February 2021, E! News reported that both young men ended up pleading not guilty.

Bella Poarch and her controversial tattoo

Jon Kopaloff/Getty Images

TikTok stars are always under scrutiny, and everything they say or do is analyzed by a large audience on different social media platforms. This is something they have unofficially agreed to when deciding to share their entire life through videos with the world. Bella Poarch, singer and social media creator, has over a whopping 92 million followers.

Poarch didn't escape controversy when fans expressed disappointment after the star got a rising sun flag tattoo. The rising sun flag is connected to Japan's military history, particularly before and during World War II when Japanese forces invaded Korea. According to the BBC, to many Asians, this flag represents what the swastika was for the Nazi movement.

Aware of her mistake, Poarch posted a video on TikTok to apologize to anyone she had offended with her tattoo. She wrote a statement in the comments section saying, "I will have the tattoo removed or do cover up. I did not know the history behind this tattoo and I will educate others about it." She also explained she added a heart to begin covering it and was due for a removal of the rest of the tattoo. The situation escalated and people began attacking Poarch and her culture, to which she answered on Twitter, "Y'all can attack me. I'm ok with that. But when y'all attack Philippines and make fun of them, that's when I lose my s**t."

Isabella Avila used slurs

Every TikToker has that one thing that gives them the fame they crave. For Isabella Avila, better known as OnlyJayus, it was their videos sharing facts about the human psychology and body. With now more than 18 million followers, many watched their videos, shared them, and commented on them. They had gained popularity and everything seemed to be working in their favor until screenshots of old text messages came to the surface.

In The Know reported racist and homophobic slurs had been used, upsetting fans and fellow content creators for the way in which they had spoken. Although many claimed it was okay for them to use anti-gay slurs as a member of the LGBTQ+ community, others pointed out this was still wrong. One Twitter user said in 2021, "The fact OnlyJayus refuses [to] apologize for saying 'fa***t' with ill intentions pisses me off. You didn't do it in an act [of] reclamation."

Avila posted a TikTok apology addressing the text messages and how wrong their behavior had been. "I'm so sorry to everyone, but especially to those in the Black community because only you guys can forgive me for this ... You guys deserve better. When I first saw the screenshots, I didn't even think that they were real because I forgot how hateful and how angry of a person I used to be ... The screenshots and the things I've said in my past are not a reflection of who I am today."

Benji Krol and Jorge Garay were accused of grooming

Jorge Garay and Benji Krol were at one point a famous TikTok couple that created content together. However, things change drastically when a 15-year-old boy accused them of grooming him. In 2020, IBT reported that the victim said, "They took advantage of my friendship, and exploited and coerced me, a minor, into doing what they wanted for sexual pleasure. They used their power as an influencer to manipulate me into doing what they wanted because our feelings were 'mutual,' 'I knew what I was doing,' and because 'I wanted it.' Looking back at all of this, it is very easy to be manipulated by someone older than you."

The couple broke up shortly after Krol's attempted death by suicide, and Garay released a statement apologizing and explaining he was always trying to do the best he could. "All actions I once took were wrong, and it would be unthinkable for me to do them now or ever again. I take full responsibility of my actions and I want the people affected to feel that their words are heard. I did not want to ignore this or invalidate the feelings of the person involved at any moment."

On his end, Kroll posted a half an hour YouTube video discussing the situation and apologizing for his wrongdoings. "I just wanted to be honest with the whole situation ... It's also something I could have never predicted happening ... because I never realized how irresponsible I was being."

If you or someone you know may be the victim of child abuse, please contact the Childhelp National Child Abuse Hotline at 1-800-4-A-Child (1-800-422-4453) or contact their live chat services.
If you or anyone you know is having suicidal thoughts, please call the National Suicide Prevention Lifeline​ by dialing 988 or by callin g 1-800-273-TALK (8255)​.

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The Biggest Scandals To Hit TikTok Stars - Nicki Swift

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As fun as it is to watch TikTokers live their lives through minute-long videos, they've made mistakes, too. Here are the biggest scandals to hit TikTok stars.

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Wenn man viel Zeit online ist und über eigenes Leben postet, soll man sehr aufmerksam mit Worten und Handeln sein, weil man ganz einfach eine Grupp von Menschen beleidigen kann und ein Skandal machen.

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Nicht alle Singerinnen und Singer werden durch ihre Lieder bekannt...

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Nicht alle Singerinnen und Singer werden durch ihre Lieder bekannt...

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Beispiele, welche Lieder durch TikTok bekannt wurden.

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Beispiele, welche Lieder durch TikTok bekannt wurden.

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Discover popular music within the TikTok community.

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How TikTok has shaped the music charts in 2023

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TikTok has released its annual report on the influence of the wildly popular social media platform on the music industry.

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Immer wieder über TikTok. Wie werden Lieder so bekannt durch TikTok?

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Immer wieder über TikTok. Wie werden Lieder so bekannt durch TikTok?

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The 'Tiktokification' of modern pop music: How Tiktok changed the music industry - The Miami Student

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Over the past seven years, TikTok has revolutionized the way we consume content. Originally called "Musical.ly," Tiktok has become a platform for anyone to gain a following, big or small.

However, the effects of TikTok gaining popularity are not entirely positive. TikTok may have given small artists a chance to share their music, but in the process, it's changed popular music as we know it.

Here's how Tik Tok songs blow up: A song with a catchy lyric or beat is brought to life in a video format. It doesn't have to necessarily be lyrically cohesive or intelligent; the audio clip mainly must serve the purpose of sounding good to users.

Some clips sound so good that listeners take it upon themselves to either turn it into a dance or pair it with a scene from a film or show that matches the vibe of the song.

These clips often come in the form of a cliche line or nursery rhyme, such as "Mad at Disney" by Salem Llese or "Twinkle Twinkle Little Bitch" by Leah Kate.

In a pre-TikTok world, most popular songs would be structured verse-chorus-verse-chorus-bridge-chorus. But on TikTok, it's Chorus-Verse-Chorus-Verse Chorus, and then repeat.

These changes mean that artists now have to be full-time content creators in addition to being legitimate musicians. Signing onto a record label comes with marketing and promotion, so now that TikTok is basically an essential part of advertisement, artists who don't want to make eight shorts a week aren't given a lot of options.

While TikTok has given artists a place to promote their work without a label, those who are already signed onto a label are being pushed to make shorts to fit the new mold.

Some artists like Taylor Swift and Charlie Puth thrive in this landscape. Others don't. Halsey has spoken out about using the platform against her will. Yet with TikTok becoming such a popular outlet, labels treat it as a given.

Not too long ago, artists could have press and advertisement done for their work without having to always be there for it. Not all people who can sing and play an instrument are equally good at video editing, promotion, graphic design or photography.

That isn't to say artists never had involvement pre-TikTok. But now their involvement has been amplified. Big names such as Jojo, Adele, Gavin Mcgraw and Post Malone have spoken out about it.

Artists are also more prone to make music for the algorithm instead of using music as their creative outlet. For example, In an interview with Zane Lowe, Malone said, "It's just so hard for me to make something natural."

The Tiktok algorithm often picks similar-sounding hooks and audio that inevitably go viral, causing a homogenization of musical tastes. This algorithm may restrict the diversity of music that becomes mainstream on the app and consequently within the wider music industry.

People are almost writing with the hook as the main purpose. A song no longer has to necessarily be good, it just needs a 15-30 second clip that sounds nice and relatable for a certain prompt and/or dance. Artists are songwriting to sell a product rather than to make the art they really like.

When TikTok users claim to want the full version of an original audio, a lot of viewers really just want the same clip on loop without getting tired of it. The hook of a song shouldn't be the sole appeal when a song is multifaceted depending on the story or topic within the tune.

If people enjoy songs made for TikTok, it's not a bad thing. But the general public deserves better, more lyrically intelligent and sonically pleasing songs. Real, authentic and good music is poetry put into the form of a song, and if the people still want that, more should be demanded than nursery rhymes and generic beats put together.

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The 'Tiktokification' of modern pop music: How Tiktok changed the music industry

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Over the past seven years, TikTok has revolutionized the way we consume content. However, the effects of TikTok gaining popularity are not entirely positive.

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Da die Menschen Inhalte in den sozialen Medien so einfach und schnell konsumieren, sind ihre Erwartungen an die Menge der Inhalte, die Sie produzieren sollten, viel höher. Von Musikern wird nicht nur erwartet, dass sie häufiger Musik veröffentlichen, sondern auch, dass sie ihr Publikum zwischen den Veröffentlichungen bei der Stange halten. Wenn sich Ihre Fans nur kurz vor einer neuen Veröffentlichung in den sozialen Medien zu Wort melden und zwischen den einzelnen Beiträgen Monate vergehen, werden sie sich einfach jemand anderem zuwenden.

Deswegen sind auch berümteste Singerinnen und Singer online

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Ich bin schon bekannt, was soll ich noch?

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Ich bin schon bekannt, was soll ich noch?

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TikTok ist bekannt für kurze, virale Videoinhalte und gilt derzeit als das heißeste goldene Ticket zum Popstar. Während eine neue Ära von Social-Media-Influencern entsteht, ist TikTok nach wie vor die beliebteste App für die Generation Z. Fan-Lieblinge wie Addison Rae und Bella Poarch, die ursprünglich aus Spaß Tanz- und Lippensynchronisationsvideos von zu Hause aus gepostet haben, schlagen jetzt in der Musikindustrie Wellen.

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Die Musikindustrie ist mit so vielen talentierten Künstlern und Sängern gesegnet.

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Die Musikindustrie ist mit so vielen talentierten Künstlern und Sängern gesegnet.

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Wie kann man in diesen Menge von Artists populär werden? Viele heute weltweit bekannte Musikerinnen und Muskiker haben mit einem Blogg in TokTok oder Instagram begonnen. Und ihre Bloggs waren nicht prinzipiel gleich über Musik.

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Heir sind einige Beispiele von beliebten heute Singerinnen und Singer die in TikTok anfingen.

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The Influence Agency: Influencer Marketing Toronto

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Perfect Your PPC Marketing Strategy
Paid Search Checklist

1. Define Your Goals

Are you aiming to increase web traffic or grow your social media presence? Figure out why you're leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand's key priorities.

2. Outline a TOFU/MOFU/BOFU Strategy

Designing strategies that cater to all three stages of the buyer journey ensures that you're maximizing your brand's reach. Every user at every stage is valuable-and you have to make sure you're creating paid media content that speaks to each audience type.

3. Research Keywords for Search

Effective paid media is tied to targeting the right keywords. If you're leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.

4. Craft Engaging Ad Copy & Stand-Out Creative

Gather your team-because it's time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don't underestimate the power of creativity.

5. Create Conversion-Friendly Landing Pages

Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you're letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.

6. Choose Your Paid Platforms

The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it's best to connect with them, and then target the platforms where you wish to build awareness.

7. Build Campaigns & Ad Groups/Sets

If you're ready to build your paid media ad campaign, you'll find that it will be further broken down into "ad groups" to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let's say your brand's website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.

8. Don't Forget About Retargeting Ads

Retargeting ads are bound to succeed because it's a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don't forget to retarget and aim better this time.

9. Run A/B Tests

In the world of paid media, what works and what doesn't? You'll have to run A/B tests to find out! Whether you're testing which keywords bring more traffic or which social platforms earn more ad engagement, you won't find out what really works for your brand until you test it.

10. Track Your Results

Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand's paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.

11. Adjust as Needed

After tracking your results, you'll be able to see where adjustments are necessary. There's always room for improvement, so keep striving to consistently resonate and build trust with your audience-it's how to create paid ads that pay off.

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10 Singers Who Got Famous From TikTok | The Influence Agency

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The list of singers who got famous from TikTok keeps growing every day. Olivia Rodrigo, Ice Spice, Loren Gray, Bella Poarch-click here to learn the rest!