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Kristin Quinn, Amway Business Innovations, explains Gen Y needs and how they interpret Amway's values of Freedom, Family, Hope and Reward. find out more innovations@amway.com

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civic-consciousness for generation y by satisfXion

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First commercial video done by SatisfXion Winner of TARC Broscar Night 2012 , The Best Sound Design and nominated in The Best Cinematography The key for this story is to pass a simple message, " Civic - consciousness for Generation Y". This is a concept where news has taken an important role for the whole commercial idea.

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They’re young, smart, brash. They may run their virtual cafes on their i Phones while working simultaneously on their sales reports. They come to work with an attitude, managers lament.

Get ready for Generation Y – whose members have yet to hit 30. Unlike previous generations, Gen Yers have been pampered, nurtured, and raised with a battery of enrichment activities since they were pre- schoolers . Hence they are both high-performance and high-maintenance.