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The first project I worked on from its initial stages was packaging design for Glenfiddich whiskey. The packaging was for a global travel retail exclusive range.

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The first project I worked on was branding for a hotel in Rome called Casa Monti. When I started they were already quite far in the project so I worked on a few little things. I mainly worked on the layouts for the Spa cards and the cocktail bar menu.

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For NJAS I knew I wanted to create a product where I could develop my skills in designing 3D objects. I have always explored how graphic design could be applied beyond the 2D and I thought this brief would be a perfect example of how to showcase it.

I decided early on that I wanted to create building block toys inspired by the Barbican Estate's architecture. I have always been inspired by the Barbican and thought the repeating shapes throughout would lend themselves really well to building blocks.

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Throughout my DPS year I also tried a variety of different mediums.

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One new skill I learned is jewelry making. I specifically learned silversmithing. I made a few rings and some earrings.

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I also tried cuttlefish casting, which is a process where you carve into a cuttlefish bone and cast metal into it. It was my first attempt at it so my piece didn't fully turn out how I wanted it.

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I worked on SNUB a magazine focused on female filmmakers. I helped with creative direction and led the graphic design and identity of the magazine

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The first project I worked on at Baggu was designing fruit stickers inspired by their new collection. Originally the stickers were meant to look like produce stickers, we then decided to shift to Italian market inspired stickers to better align with the collection.

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We were going to make sticker sheets with the 3 stickers but ended up making them individual stickers.

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I also animated the stickers to be used across social media.

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Throughout my time at Baggu I designed email campaigns that were sent to customers promoting products.

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To align with the email campaigns I designed the homepage of the Baggu website.

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Another project I worked on was updating the illustration style used across Baggu's infographics. The 3 infographics I made were- How to fold a Baggu, the screen printing process, and the embroidery process.

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The last project I worked on at Baggu was creating a typeface inspired by their pixel gingham print.

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playing with repeating and placing the type in the pattern

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some of the references I looked at for inspiration

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To start off the research for the Lego brief Azamat and I visited the Lego store in Leicester Square. We observed how Lego designed the space to immerse you into the world of lego. They did this by playing with the scale of their displays, adding areas to interact and play with lego, and customisation options to create yourself in Lego form. Overall it was a playful environment for all ages and they did a good job creating immersive experiences. Some criticisms we had were that the legos sets were very expensive, there was a lot of plastic packaging, and they had a very confusing history of lego section.

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I started to research initiatives and projects within Lego. One program I came across was Lego Replay, which was an initiative for Lego owners to pass along legos they aren't using.

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The 2 main things we wanted to focus on were-
democratizing legos- we found legos to be very expensive, making them not accessible to  kids who couldn't afford them.
reducing waste- an issue we had with lego in general is the amount of virgin plastic being used to create the bricks

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An interesting bit of history I came across while researching Legos is that in the 70s, The Borg-Warner chemical company supplied Lego with plastic and the factory was given a 2x4 mold to allow the plastic to be quality tested. Some of the workers in the factory used the floor sweepings of the excess plastic to create marbleized legos for friends & family. Now the blocks are considered rare and sought after by lego fans.

This bit of history was a huge inspiration for our final concept.

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Are You Mad is a creative agency that collaborates with creatives to recycle and reuse plastic waste. One aspect of Are You Mad that is really successful is the community and culture they have built through events and workshops they host.

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Our concept for the Lego brief was to create limited edition marbleized Lego bricks made from recycled plastic.

The first route for how to do this was to collaborate with Are You Mad to create these bricks and host a series of events to promote them.

The second route was to use Lego's Replay program. You could earn these limited edition bricks by donating your old Legos to Replay. This would also promote the circularity of Legos products and put Legos in more kids' hands.

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For our presentation, I developed a modular typeface made from a lego brick shape.

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I took a hardcover bookbinding workshop in book arts at LCC. The final outcome of the workshop was a hardcover notebook.

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Athleisure brand design

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Another medium I have explored is ceramics. I had done a little bit of ceramics in the past but this year I was really able to develop my skills and experiment.