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Burtenshaw, Barfoot & Mahon (2011, p.101) suggested that when media practitioners can understand the way audiences think and what things might trigger certain reactions in them, practitioners can use that information to create surprises. Therefore, it is essential to identify the preference and characteristics of the target audience and consumers. A wave of retro is swiping these years. The age range is from 17 to 30 years old. This group of people is interested in kinds of new things that they have not experienced. These “new” things have disappeared in their time, or it so happened that the sunset of product life. Therefore, the film camera has depressed due to the sudden rise of digital cameras, but the film camera still has a group of fresh or loyal users worldwide, especially in developed countries or regions. At the same, the rapid tempo of urban life made more people enjoy slow-paced activities for almost film shooters, film offers a feeling similar to fishing. They have better personal financial circumstances and more spare time to participate in their interest. The film rolls take into account professional and daily casual use. The target audience does not have a specific education level. At the same time, the famous film production company ILFORD (2019) results that there are 44 per cent of interviewers who use films prefer to shop for film rolls online and 31 per cent of them have no preference. Promoting online is a benefit to online sales volume.  The people who are keen on using a retro film camera and the active users of social media platforms are coincident. The photo-based social media platforms will be the priority to start product promotion and maintain the relationship with the audience, such as Instagram and Facebook. And video-based platforms will be the second priority to commence, such as YouTube and TikTok. The daily average time of 18 to 29-year-old people spends on social media is 4-5 hours (Georgiev 2023). Ramshaw (2023) shows that YouTube, Facebook, Instagram and TikTok are the top 4 media-sharing-based social media platforms that Australia preferred. What’s more, the daily average time spent on YouTube and Facebook is about 19 minutes which is the top 2, and the 4th platform is Instagram. Images and short videos are the majority of sources that audiences prefer to consume. I try to introduce a new style of monochrome film rolls in the dusk of film photography, making people a new visual presentation of their ordinary life. There are many factors we have to consider when we are creating media content. We need to enrich the form and purpose of the content that we are going to create, dynamic content that aims to be relevant to the present or up-to-date information, and sustainable content that is about the foundation and main theme of the brand. Also, the contents have to proper archived which helps viewers to find them at any time (Ellson 2016).

Reference List:

Burtenshaw K, Barfoot, C & Mahon, N 2011, The Fundamentals of Creative Advertising, Worthing, GBR: Bloomsbury Publishing, EBSCOhost Ebooks.

Ellson, S 2016, 120 ways to market your business hyper locally: tried and true tips and techniques, Surrey Hills, Victor 120 Ways Publishing, ebooks@UniSA.

Georgiev, D 2023, How Much Time Do People Spend on Social Media in 2023?, techjury, viewed 15 March 2023, <https://techjury.net/blog/time-spent-on-social-media/#gref>.

ILFORD 2019, ILFORD PHOTO GLOBAL FILM USERS SURVEY, THE RESULT ARE IN, ILFORD PHOTO, viewed 19 March 2023, <https://www.ilfordphoto.com/ilford-photo-global-film-users-survey-the-results-are-in/?___store=ilford_brochure&___from_store=ilford_uk>.

Ramshaw, A 2023, Social Media Statistics for Australia, Genroe, viewed 20 March 2023, <https://www.genroe.com/blog/social-media-statistics-australia/13492>.

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This short video will show how photography integrates personal daily life and the characteristics of film I am going to promote.

The film will show a person walking and shuttling through a prosperous and crowded city with a camera. Intersections, corners, the seaside, and indoors are all scenes that appear in the plan. The film will be shot on a day with plenty of light to better show the charm of shooting and arouse the audience's desire to shoot. Show positive emotions at the same time. Then there will be a vlog of street photography, a few seconds of video like a live photo and a photo. Because the street photography scene is random, it is currently impossible to elaborate. The product logo is brought out at the end of the last with Hitchcockian camera movement.

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These promotional videos are all from the same company. They didn't expose their product too much in the initial of the video. Instead, they invite photographers to tell stories through the daily scenes of their target customers, bringing the audience into the emotions they want to express, and guiding the audience to own their products. The difference between my video and theirs is that the products we promote are different. In terms of content focus, I show more samples taken on film. Planned video lengths vary, mine will be 30 seconds long, faster paced, and I'll try to use some fancy transitions.

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Leica Camera 2018, Leica Q Illuminated – Sydney, video, YouTube, 14 June, viewed 28 March 2023, <https://www.youtube.com/watch?v=07Jx0r5M8EY>.

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Leica Camera 2022, Paul Hepper in New York – Street Photography, video, YouTube, 20 October, viewed 29 March 2023, <https://www.youtube.com/watch?v=Y1K6d0eTW6M>.

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Paul Hepper in New York - Street Photography

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Leica Camera 2023, Zero Velocity / Leica M / Andre Lotterer, video, YouTube, 23 March, viewed 30 March 2023, <https://www.youtube.com/watch?v=zal9PuO_rKc>.

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Zero Velocity | Leica M | Andre Lotterer

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Barudrillard, J 1998, The consumer society myths and structures, London, Thousand Oaks, ProQuest Ebook Central.

This book reveals how our unquenchable desire to consume is fuelled and reined in. The relationship between consumers and consumer goods is expounded in detail. In the book, when it comes to entertainment consumer goods, it mentioned that consumers are always afraid of missing something, afraid of missing any kind of enjoyment. What attracts us today is not the function itself, but the symbolic meaning of a manufactured product. These perspectives help me think about content creation for the promotion video.

Childs, M & Jin, B 2016, ‘Do Status Symbols in Marketing Increase Product Evaluations? An Experimental Analysis of Group Differences on Product Evaluations for Scarce and Brand-Presence Products’, Journal of international consunmer marketing, vol.28, pp. 154-168.

This article refers to people's desire for status, especially social status. It is precisely one of the powerful forces driving people's consumption to improve their social status through purchasing goods. At the same time, some consumers will use rare or unique products to subtly display their status. These theories have something to do with the film product I'm about to promote. I position it as a film with a unique tone and a niche market. Similar to Polaroid film. I hope that consumers can show their special taste or improve their status in their social or interest circle through my products.

Sherin, A 2012, Design elements, colour fundamentals a graphic style manual for understanding how colour impacts design, Beberly, Mass: Rockport Publiishers, ProQuest Ebook Central.

Chapter 3 of the book explains the relationship between colour and psychology (emotion). Colour can impart meaning and evoke emotion, helping people determine how information is understood. For example, it can affect how consumers feel about a product, thereby affecting whether they buy the product. This helps me to choose the right colour in the subsequent video production, and express more precisely the emotion I want consumers to feel with the film.

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I think this course is fun and lively. It gave me an opportunity to try making creative videos and explore my creative potential. I have only tried taking photos before, brainstorming, and project researching was about mechanical courses, video production is the first time.

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1.     A powerboard that can charge mobile devices and electric vehicles.

2.     A tablet that has adjustable screen from 12 inch to 65 inch.

3.     A window that can be a screen.

4.     “Buy first, pay later” warning campaign.

5.     Heartbeat booster medicine, when keep taking people can have eternal life in any conditions.

6.     Frictional brand-new shuttle bus that easily travel between Aussie and other planets.

7.     Frictional creative company that us AI to produce all kinds of content secretly.

8.     A frictional portrait photography KOL that uses AI to create image, and no one knows the fact.

9.     A transformable vehicle that can be any kinds of car by pressed a button.

10.  A warm T-shirt that can endure cold in winter without down jackets.

11.  A water bottle what is able to boil or freeze drinks in one second.

12.  A frictional gallery that displays and sell electronic photos files only.

13.  A keyboard that you just put your hand on it, it will type what you are thinking automatically.

14.  A speaker that only selected persons can hear it. Then you can enjoy stereo audio in public place and will not disturb others.

15.  A helmet that can sense your brain and output your idea into PC.

16.  A frictional camera brand.

17.  A frictional bike brand.

18.  A frictional outdoor gears shop.

19.  A search engine without ads and not relevant contain.

20.  A skin coating that makes you always feel the comfortable temperature.

21.  A website included all old songs in high-quality sound.

22.  A music application can perfectly match your known and potential preference by detect one’s brain wave, then push the recommendation.

23.  A pair of frictional shoes that you will never feel tired for long walk.

24.  A frictional floating light contain real cloud.

25.  A frictional coffee shop name.

26.  A frictional reborn chocolate brand promotion campaign.

27.  A frictional communicator that allows people talk to cats and dogs.

28.  A frictional new photography stops.

29.  A frictional soil nutrient supplement that you can control its blooming time.

30.  A translator that generates perfect and suitable gramma and slang.

31.  A search engine concentrate on providing spots that few people know for media creators.

32.  A frictional pocket money bank face to kids (China).

33.  A cooking robot that can cook all kinds of cuisine and compare favourably with Michelin Chef.

34.  A tea bag that always have taste.

35.  A frictional earbud that you don’t feel it in ears.

36.  A frictional rain and wind control for the sake of better extreme weather conditions.

37.  An amphibious touring car.

38.  A touch screen that has accuracy response in water.

39.  A backpack that you don’t feel the weight of it.

40.  A warning alarm that will notice you 10 minutes before natural disasters.

41.  A user-friendly app help people refurbish old physical photos.

42.  “Avoiding excessive weight loss” health campaign.

43.  A frictional health care brand.

44.  A scalable 10 meters multi-function phone cable.

45.  A frictional phone accessory brand.

46.  An individual portable ATM (legal cash printer).

47.  Automatic body washer (Shower machine).

48.  A brand-new hybrid viewfinder camera.

49.  A Word Saver that work in the moment of power down accidentally.

50.  A pair of glasses with torch.

51.  A kneepad can increase people knee and leg muscles strength.

52.  A glass coating that helps glass keep clear all the time, prevent water and mist.

53.  A collapsible bottle, you can choose the suitable volume to lower the unnecessary space.

54.  Transparent, anti-mist surgical masks.

55.  Mobile fast charger, fully charged in 5 seconds.

56.  A backpack with an air-conditioner on the back side.

57.  Vinyl records and disks fixer.

58.  A phone case has a screen on the back, that can set up a wallpaper.

59.  A toolkit helps people DIY their phone case for any models.

60.  A frictional local express company, delivered in next day.

61.  A frictional food deliver company, send food by drones.

62.  A no crease paper.

63.  A water-resistant paper, but you still can write on it.

64.  A frictional new university

65.  A frictional new University course, teach E-Sports.

66.  A frictional new luxury electric car brand.

67.  A frictional umbrella that people don’t have to hold it.

68.  A frictional home-use nature-smell perfume generator.

69.  A frictional new product promotion project.

70.  A music and video search engine with accuracy filter and recommendation.

71.  A app can recognize music by humming.

72.  A website can search exact scene of film and television works by describe the scene on text.

73.  A foldable keyboard.

74.  A frictional large food count, offer tasty food in low price.

75.  “Preventing underage addicted to games” health campaign.

76.  Transport “Auto Stop” system, input your destination stop on phone, then the bus will stop and not require to press the “STOP” button.

77.  A frictional tea brand that sells small can of organic tea.

78.  A website includes authentic restaurant worldwide.

79.  A Colour change-able phone case.
80. A brand-new film roll that have special colour.