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incentives (tags for lanyards etc., AR rewards)
Contests
Advertising on morning announcements
Including different groups in positive activities (clubs, etc.)
Have flexible, useful space in the media center for different types of projects. (students and teachers can use space)
Use Flexible schedules.

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Grants
Donors Choose
Community partnerships
Including key members in media center discussions and growth.
Attracting library use.

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Set up centers: Board Games, Kitchenette/Cafe

Morning Announcements: Highlight a book a week

Displays with popular books

Book Clubs

Incentives: Brag Tags

Tutoring/Help Desk

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Creating an invite and making it look inviting; Making it a "grand opening" event and eventually new books that kids are interested in.

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Collaborate with other Media Specialists

Character Dress Up Day

Dr. Seuss

Parades about Books

Vocabulary Day Parade

Invite Community Employees

Invite artists and authors

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Become best friends with PTA, EESAC, Provide a monthly calendar that shows literacy activities that can be at home and school.