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There are more type of advertising.
Some of them are:

1. Classified Ads are classified under particular headings on newspapers, magazines like property for sale, vehicle for sale.

2. Social Ads is the use of advrtising to inform the public about a social issue or to influence thier behaviour for e.g. Ad about AIDS, etc.

3. Cooperative Ads: in this, cost of advertising is shared between manufacturers and channel members for e.g. VLCC have thier franchise and uses cooperative advertisement.

4. Reinforcement Ads try to assure current users that they havetaken the right decision by buying advertiser's product and tell them how to get maximum satisfaction from the product they have purchased.

5. Defensive Ads: When an advertisement is issued by a manufacturer to rudeuce the effect of competitor's advertisement. For e.g. if Pepsi uses some star then, Coke will also use some star.

6. Service Ads  offering services by business units like financial services, telecom services, etc.

7. In Film Ads: the product/brand is shown in background in some scene or song of the movie.

8. Bait Ads: In this, advertisers lures the audience by high lighting that he is offering products at very low price and attract them towwards his outlet.

9. Surrogate Ads: When law of country doesn't permit ads of a certain product category, then advertisers take shelter of brand extension for e.g. ITC.

10. In Flight Ads: Advertisement are shown through in flight magazines.

11. Online Ads: Most companies gives advertisements on popular websites, pop-ups, banner ads.

12. Political Ads: Political parties hand over thier promotional campaigns to professional advertisement agencies to attract voters.

13. Point of Purchase Ads refers to the advertising at the time and place of purchase.

14. Convergence Ads highlights use of advance and modern technology inmanufacturing the product. it is used for complex and hi-tech products.

15. Non Product Ads for intangible goods like services like enviromental protection,etc.

16. Teleshoping Ads: Some business units sells thier products through teleshopping. For this, long 10-15 mins ads are given on TV.

17. Colloquial Ads: In this ad, inforal conversational language is used for conveying advertisement message.

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Ariel firmly believes that the foundation of a strong relationship is equality where both partners share equal responsibility for household chores. In fact, a recent survey also shows that 95% couples believe that doing chores together will improve their relationship. Ariel's latest film is urging us all to See the Signs and #ShareTheLoad to grow together.

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Advertising appeals are the central idea of an advertisement. They are used to attract customers' attention and influence their feelings towards a product or service. The goal of advertising appeals is to convince the target audience to buy a product or service.

The seven major types of advertising appeals are:

Musical, Sexual, Humor, Fear, Emotional, Rational, Scarcity.

Advertising appeals can be categorized into different categories. The most common appeals are emotions, logic, and popularity.

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Example of Selective Demand Stimulation Advertisements

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Example of Selective Demand Stimulation Advertisements

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The New EQS by Mercedes-EQ – The Arrival

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Advertising based on demand influence level can be classified as either primary demand or selective demand. Primary demand advertising is used to create a general demand for a product or service, rather than a particular brand. Selective demand advertising is used by companies to sell their own products.

Primary demand advertising is often used by trade associations to create a general demand for products in an industry.

Selective demand advertising is used by companies to sell their own products. For example, a brand might tailor a message to show that their company is the best fit for their target audience.

The goal of advertising is to shift the demand curve to the right and make it less elastic. This can absorb the effects of changes that might otherwise cause a price war.

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Types of advertising on the basis of target audience

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Types of advertising on the basis of target audience

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Advertising is classified based on the target audience, which is the group of people most likely to want a product or service. The target audience is based on factors such as age, gender, income, location, and interests.

There are 4 types on advertising on basis of target audience, they are as follows:

Consumer Advertising:

Consumer advertising is that type of advertising that is directed towards the ultimate consumers.

Industrial Advertising:
It is done by manufacturers or distributors of industrial goods and is designed to stimulate demand among the industrial buyers of such goods as raw materials, machinery, equipment, supplies or fabricated parts.

Trade Advertising:

Trade advertising is done by manufacturers to obtain aggressive promotion and sale of manufacturer’s line of products by the wholesalers and retailers who are logical outlets for such products.

Professional Advertising:

It is targeted to the professional groups such as doctors, lawyers, engineers or professors to encourage them to use the advertiser’s product or specify it for other’s use. Professional groups are important because they constitute a market for products and services they use in their businesses.

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Introducing Apple Watch Series 9 | Apple

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Presenting, the biggest love story of 2018 in #TheFrootiLife with Alia Bhatt

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Venus Pashmina Stratum Rajpath Club S G Highway Ahmedabad Ad

Newspaper: Times of India

Date of Publication : 10-7-2021

Publishing City : Ahmedabad

Publishing Page : Times of India Main Page

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This is the first part of the classification of advertising and it includes 3 sub-points like-

(i) National Advertising-

When the advertisement is broadcasted across the country it is called national advertising. This advertisement is for peoples who are residents in that country because any company who runs an advertisement of its product, its main responsibility remains to target our local customers and also increase the sales of our product. For Example– Patanjali Ayurvedic Products.

Through this advertisement, the company can build the brand image in our country and as well as increase the growth of a particular business.

(ii) International Advertising-

These types of advertisements are broadcasted throughout the world and it is the process of providing information about persuading the customers and reminding the customers about the brands which are available at the global level. So, International advertising is also known as global advertising.

In the international advertising, cultural differences are also the barriers of global advertising. For Example– Advertisements of Mcdonalds, KFC, Pizza Hut, Apple (i phone), and Walmart, etc.

(iii) Local Advertising-

When the advertisements of a particular product are broadcasted within a local area. These advertisements must be according to local tastes and preferences. For Example– Advertisements of F.M., Local Newspapers, and so on.

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Advertising is a marketing tool used by companies and organizations to promote or sell their products and services to new customers in their target audience. Advertising is a primary component of an effective marketing strategy. It can take many different forms, from print advertising in magazines and newspapers to television and radio advertisements and outdoor advertising, such as billboards.

Different scholars have classified advertising on different basis. Broadly speaking advertising can be classified on basis of geographical area, target audience, demand influence level, type of promotion, different stages of PLC (Product Life Cycle), of timing of response, appeal made, and type of media used, and so many others.

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Advertising timing can impact its effectiveness. Marketers can consider when their target audience is most engaged, such as during specific seasons, events, or times of day. For example, a national study found that consumers are 11% more likely to buy or react positively to an advertisement in the early morning than in the evening.

Direct response advertising is a type of marketing that aims to trigger an immediate response from the audience. The goal is to encourage consumers to take a specific action, such as signing up for a free trial, making a purchase, or filling out a form.

Direct response advertising is popular with marketers because it can drive quick results for time-sensitive campaigns.

Indirect action advertising is a marketing strategy that uses subtle methods to stimulate demand over a longer period of time. The goal is to inform customers that a product exists and to point out its benefits. Indirect action advertising is different from direct action advertising, which seeks a quick response to a message.