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This ad shows that by learning new languages you can reach your highest potential in communicating, expand your knowledge of cultures, express yourself to more people in different places, therefore putting themselves and itself at the top of the pyramid.

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This makeup ad is saying that because of their makeup, the model is perfect. This is targeting peoples need to look flawless and more attractive to others, raising their self-esteem, benefitting their need for esteem.

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This Tinder ad is targeting people who are looking for relationships but need to know how to find them. Tinder is saying that their app can cause to find all different types of relationships, starting with them.

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This ad is targeting people who want health security. In the ad are they are saying that if you install this smoke alarm, it would save your life.

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This box for Vegan Burgers uses the word "mouthwatering" to convince the viewers to believe that they are craving this burger, even if they are not vegan.

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Food, water, clothing, sleep and shelter are bare necessities for survival. This ad for Nutella is targeting the viewers need or craving for the savory Hazelnut Spread.