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Link: in out cash flow completed.xlsx

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This online business is aimed at promoting a healthy lifestyle among young adults and students by providing them with nutritious snacks at their convenience. Due to early morning classes, students frequently rush off and skip their breakfast to attend their early morning classes. Breakfast has been identified as one of the crucial factors in nutrition especially during growth stages. It supplies key nutrients that are often not renumerated in subsequent meals if breakfast is omitted. Therefore, conclusions about the direct impact of breakfast consumption on cognitive functions and physical performance are ambiguous due to the complex relationship between food consumption and behavior. Our team proposed this online business which produces a seaweed crispy cracker that is crunchy and delicious, made with seaweed which is nutritious to human health to keep the young adults and students healthy.

Finding a healthy snack around the campus is challenging for students, our company, Joyful Crispy Snack, focuses on serving students in UNIMAS and Kuching area to solve this challenge that the students are facing. We promote our product through our social media accounts where customers can place orders and we deliver it to our customers. Customers have two payment options: either pay  internet transfer or cash on delivery. For starting our fundraising requires RM 50.00 which we raised between ourselves to purchase the ingredients.

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Some of the ingredient brought from small store so did not provide receipt. The receipt is blurred due to some products in the receipt is personal items and not included in our business.

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FB: https://www.facebook.com/profile.php?id=100087637539031

IG: https://www.instagram.com/joyful.snack/

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Button and link to other content in the site

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Button and link to other content in the site

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Link for Youtube: https://youtu.be/0l4Dgq30u_8

Link for twitter: https://twitter.com/novazv_/status/1604712228988780545?t=0Quf81iTXTIRKYzt3FTOug&s=

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Our company name is Joyful Crispy Snack. Joyful crispy snack is a partnership online business. The capital used to run this business was invested in part by the partners. The business is open daily from 9 am until 6 pm. Kuching and Samarahan are the primary areas where the seaweed crispy snack is sold. However, it will be more concentrated on UNIMAS for the Samarahan area.  Customers, which are mostly students, would physically pick it up at UNIMAS.

The business is operated through a variety of activities. First, we purchase ingredients from the store. After that, we make crispy seaweed crackers. Crispy seaweed crackers are promoted through social media platforms like Facebook, Instagram, WhatsApp and twitter.  Social media is chosen because young adults and students tend to spend more time online. Thus, it will increase the opportunity for online company business to expand their audience and increase sales on social media. Social media can make it simpler for customers to engage with us because all the details about our items are stated clearly. Furthermore, the order is taken online. When the order is received, we contact the customer to go over how many crispy seaweed crackers will be delivered and schedule a time to meet. Self-pick up at UNIMAS area and meet up at other locations were available for customers. We promptly deliver the products to the customers and receive payment from customers. Finally, keep a record of each transaction.

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Products are described as goods, services, and concepts that can be made available on the market to meet the requirements and desires of consumers. As a result, we decided to sell crispy seaweed crackers as snack food. Seaweed has been identified as an essential future source of bioactive compounds with a range of biological activities that have potential applications in functional foods. They consist of dietary fibers, protein, fatty acid, minerals etc. The results showed that green seaweed U. rigida contained approximately 43 % fiber, 32 % protein, 19 % minerals, and 2 % fat based on dry weight. The main process of making our seaweed snack involves deep frying which dehydrates it at hot temperature when the food pieces are deepened into hot oil. Nowadays, processed food prepared by deep frying is popular. Frying food also provides sensorial attributes such as good aroma, color, flavor, crunchy texture and improve the taste. Snacks products are popular, appreciated and consumed by everyone, especially young adults, and students globally.

To stay full, energetic, and healthy, several students like snacking in their free time or while they are studying. Our goal is to create a seaweed-based nutritious snack that is strong in fiber, protein, and low calories. Thus, the product is homemade. In overall, our product stands out from the competition because it is nutritious, encourages a healthy lifestyle, it is hygienically made, nicely packaged, and delivered to our consumers without incurring additional delivery fees. In order to produce snacks with good nutritional content, we choose to sell crispy seaweed crackers. The main target market is UNIMAS students because most of them enjoy snacks while studying or in their free time. Then, we expanded our sales to residents living in Kuching and Samarahan areas. In term of Geographic, mostly customers are from UNIMAS Student. In term of demographic, the customers are female, Chinese and university student.

In socioeconomics, the customers are students still financially dependent on their parents. The customers love to eat snack while studying or love something that is crispy in terms of psychographic. In addition, the customers like this variety of seaweed because it is popular since it is low in calories and high in nutrients. When compared to other sellers, the product price is one of the key reasons that customers choose to purchase from our business. When compared to other suppliers, who charge between RM8 and RM10 for 70g, students may get our product for RM8 for 80g. After that, white sesame is included in the crispy seaweed cracker.  Students can also receive our product the same day they purchase it, as opposed to internet retailers who will send it over a few days.

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2.1 Social Media Content Planning Calendar

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2.1 Social Media Content Planning Calendar

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Our Facebook page is considered as our secondary marketing platform compared to Instagram pages as most of our targeted customers, which are the youngsters are gathered more in Instagram platform. However, basic information is still provided in the pages and the posting are mostly synchronized with our activities in Instagram. We concluded that Facebook is less effective for our marketing activities despites the posting and crossed promotion through other platforms such as Instagram, WhatsApp, and Twitter. Our solution with this issue is, we still decided to continue with our Facebook marketing as it exposed us to the older age groups, which means larger potential customers. Therefore, we will modify our products and services, while improvised our promoting techniques to attract the major consumers of the application, by trying to fit into their tastes more.

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The Product brochure, our crispy seaweed cracker is sold for RM 8. For each packet there is a crunchy and nutritious snack. We intended to hook the attention and eyes of the audience with the capitalized wordings and colorful emojis which produce a contrast between the content and background. We directly point out the problem in some urgent situations for modern busy lifestyle and provided solution by offering and exposing them to our products. Precise details of our services are shown in the picture attached. We then provided our contact information not only at the end of caption.

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It is the recipe used in making crispy seaweed cracker. It contains the ingredients needed and the process. We intend to attract our customers by sharing the recipe of crispy seaweed cracker.

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Teaser or any other type of post other than hardsell and softsell

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Teaser or any other type of post other than hardsell and softsell

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The crispy seaweed cracker is out for delivery. We appreciate them for buying our product. We intend to attract our customers through trusting. Through the picture, customers will be able to believe and trust us.
Link for Facebook: https://www.facebook.com/profile.php?id=100087637539031

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On Instagram, we use several hashtags like #healthysnack, #healthy, and #homemade. This hashtag is related to our product whereby joyful crispy snack is a homemade snack and contain so many nutrious.

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The crispy seaweed cracker is sold at the price of RM6 due to Christmas promotion. It contains the benefit of eating the crispy seaweed cracker. The caption continues with some foreshadowing of the current situation of most people, which has busy lifestyle and their probable desire in celebration of special events and holidays. This is to induce the resonance among the audience. Then, we directly exposed them to our services that can help them with their worries, including certain details of our products and other services that we offer for their convenience.

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It is about customer testimonies. The emojis are also used to add more color to the post to the caption, to gain more attention. We share the real customer’s feedback in order to attract customers. The picture is with the word ‘Feedback’. The caption is the real experience of eating Crispy Seaweed Crackers by our customer.

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Teaser or any other type of post other than hardsell and softsell

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Teaser or any other type of post other than hardsell and softsell

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Feedback from the customers. We appreciate them for buying our product.
Link for Instragram: https://www.instagram.com/joyful.snack/

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The other platform that is used is twitter. It is about christmas sales. The crispy seaweed craker is sold at RM 6.
Link for twitter: https://twitter.com/novazv_/status/1604712228988780545?t=0Quf81iTXTIRKYzt3FTOug&s=
Button & links to other content in the site: https://youtu.be/0l4Dgq30u_8

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The social media  that is used to promote the product is Instagram, Facebook, and Twitter.

This is the photos of customers engagement at FB and IG. The photo below contains the total number of followers, total likes, share and comment.

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The graph clearly shows that Instagram is more approachable for the customers.

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This shows that our Facebook is posted frequently and consistency.

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It shows the post reactions, comments and share.

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Above is the photo interacting with customer at WhatsApp. We were asking the taste of the crispy seaweed cracker in order to get feedback from the customer to improve the quality and taste of crispy seaweed cracker.

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Above is the photo interacting with customer at Facebook. We were asking the taste of the crispy seaweed cracker in order to get feedback from the customer to improve the quality and taste of crispy seaweed cracker.

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Above is the photo interacting with customer at IG. The customer is asking the details of the product. We replied to all the information that customer will asked using a proper tone. We did not mind whether the customer would be buying the product or not. We will treat them fairly.

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Above is the comment of customers at FB and IG. The customers really like crispy seaweed crackers. We also appreciate it and replied to them thank you. All of the comments or messages from the customers we replied to as fast as possible.

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