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The brewery thinks there's a significant difference in attitudes of people under and over 30 that justify looking at the market segments again

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1.  How often do people under 30 drink beer vs people over 30 (Drinks per week)

2. What do people under 30 look for in beer vs people over 30 (Calories, carbs, taste)

3. What locations do people under 30 drink their beer vs people over 30 (social settings, home)

4. Where do people under 30 purchase their beer vs people over 30 (LCBO, grocery stores, Bars and restaurants)

5. How many types of brands of beer do people under 30 drink vs people over 30 (loyalty vs variety)

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1. People under 30 are more likely to care about things like health as well as companies that are environmentally responsible

2. The over 30 crowd is more likely to stick with a beer they know

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The gym wants to edge out an advantage from their competitors in order to attract/retain members

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1. What is the target demographic in that area? (who is more likely to have a gym membership)

2. What factors influence the target demographic's decision in choosing a gym? (availability, services, equipment, facilities)

3. How often does the target demographic workout? (times per week)

4. What time of the day does the target demographic prefer to workout? (mornings, afternoons, evenings, late evenings)

5. What is the target demographic's availability/flexibility in terms of their schedule?

6. What are the hours of operations of the competitors in the area?

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1. People mainly choose a gym based on availability/hours of operation.

2. People with busier schedules would be attracted to the 24hr availability as they get their workout early in morning or late into the night.

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The pizzeria wants to look into selling a variety of pre made pizzas to reduce wait times.

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1)To find out who the target market will be.

-Who is our target market we will be selling the pizza to? What is the age group targeted?

2)To find out which pizzas would be on the menu.

-What kind of pizzas and toppings would be best to sell at this pizzeria? Will there be any fusion influenced pizzas?

3)To figure out if pre-made pizzas are already becoming the way to go to at pizzerias.

-Do other pizzerias also offer pre-made pizzas? How is the market for pre-made foods?

4)To figure out what the community looks like nearby, and who would be coming in.

-What businesses are near the pizzeria? Are there any other restaurants or pizzerias nearby?

5)To figure out the peak busy times of the pizzeria.

-What would be the busy times the pizzeria would experience?

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1. People would like to have pizza that is freshly made, and lets you change the toppings and sizes.

2. The busy times will be at lunch and dinner time, where most people would have pizza.

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Can letter distribution to family and friends help this charity gain more awareness on MS and thus get more donations for their campaign against MS?

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1.    Determine how much of the target market population already knows about MS and how debilitating it can become.

a.    What is our target market?

b.    What is the awareness level like for other lifelong diseases?

c.     How have past campaigns about illnesses (maybe even MS specifically) done with the target market?

d.    What is the percentage of families with a member with MS in the target market?

2.    Gather rates and amounts of charitable giving for target market population of new donation drive campaign.

a.    What charities/Non-Profits are popular with the target market for past donations?

b.    What percentage of the target market charitably gave to charities focused on long-term illnesses?

c.     How is the target market donating their money (phone drives, postcards, online, email response, in-person, etc.)

3.    How successful have past charitable campaigns been that focused on friends/family giving and persuasion?

a.    Were direct family or friends the more persuasive group?

b.    Were different age groups persuaded more by either group?

c.     Was there a difference in rates between in-person and distanced persuasion?

d.    Did these campaigns have better rates of engagement than ones using more traditional advertising?

4.    Has there been previous charitable campaigns that made use of distributing letters to make aware and solicit donations?

a.    What were the costs of creating the letters for the campaigns?

b.    What were the response and donation rates to the letters?

c.     Were they more successful than other more traditional campaigns of raising awareness?

5.    How many of those already aware of the charity and/or MS would be willing to distribute letters to family and friends?

a.    Of those willing to distribute letter, how many friends and family members on average would they distribute to?

b.    Do the people distributing the letters have their own personal transportation, like a car or bike, or are they forced to take public transit?

c.     Would the people distributing the letter be less likely to donate themselves as they volunteered their time instead?

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1.    A good portion of the public is aware of MS and how horrific it is due to coming in contact or knowing someone with MS (potentially with degrees of separation).

2.    Canada is a well-off, developed nation with relatively high rates of charitable giving.

3.    Friends and family are more successful in convincing others to donate than an unknown person or TV ad.

4.    There have been previous successful charitable campaigns that raise awareness through letter distribution.

5.    Those affected by MS or know someone who is affected will be very willing to distribute letters to large groups of friends and family.

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Product ideas will be set apart from competitors by understanding the brand, competitors, and target market.

Get new product ideas for tweens through social media (TikTok, Instagram).

Increase brand awareness by working with influencers that fit the target market.

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Create new beauty products and strategies to launch for the tween market that will set them apart from competitors and increase brand awareness.

What do they want from the beauty products they use?

What motivates them to try new products?

What are their interests or hobbies?

What social media platform do they use the most?

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Tweens spend a lot of time on social media watching influencers and enjoy trying new and innovative products.

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Saving on advertisements (instead of paying for commercials, newspaper ads, etc.)

Motivates consumers to purchase if it’s online and they can just click on the text, video, message or email

Sell more online through engagement with consumers

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Increasing customer engagement by texts, videos, recorded messages and emails and seeing which one works best for our target market (which form of communication works best or has the most clicks).

How many teens/young adults check ‘spam’ mail/texts?

Where do they live?

How often do they shop online?

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Teens/young adults in the suburb area, low to medium income with a busy lifestyle trying to shop quickly for their needs/wants.