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video games, books, tv show and film
Netflix, disney, cinema, MCU, insta, twitter and YouTube
interviews before and after release
marvel uk YouTube

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Doctor who, is the quintessential transmedia property - having stories told for broadcast TV, radio, print and in short form for iplayer and social media

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promotion:
social media
ex love islanders
Tv ads
clothing brands and collars

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This morning have an interactive app, a “spin to win” game where you enter and they call you live on tv. You can win 1,000-3,000.

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Has an App that you can vote on.
Auditions.
Promoting themselves (contestants + Judges) through the program.
Distribute music after on Spotify etc...

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8 out of 10 cats does countdown promotes themselves by uploading key moments onto social media to allow them to expand their brand to other audiences.

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love stories, will people get together? new people coming in

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Has an interactive app to buy outfits, vote, has an app where you can play the game

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Participation:
audience