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Other Methods of Direct Response Marketing 

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Other Methods of Direct Response Marketing 

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Clow, K.E., & Barack, D. (2016). Integrated Advertising, Promotion, and Marketing Communications. Boston: Pearson.

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Brochure/ Catalog:
IKEA
I believe this catalog was very effective in reaching me, because
it created a long- term impact. It was very unique, and I could really see what products they had. As a consumer I felt like I would have time to consider goods and prices.

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Catalog also found on app

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On page 322 in our book it states that Customer relationship management (CRM) programs provide a method to employ databases that customize products and communications with customers, with the goals of higher sales and profits (Clow & Baack, 2016). The common goal is to build long- term loyalty and bonds with customers through a personal touch facilitated by technology.

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I believe this campaign strengthens the relationship of the brand, because it enhances customer loyalty.