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It is a common convention to have end credits at the end of the trailer. This is seen in many existing trailers as it gives the audience infestation about who is involved in the production of the film and also who the actors are in the film. I followed this convention as I produced an end credits that shows the audience the actors of the film and also the people who directed and produce the film.

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Many theorists have had as big influence on my trailer and one of those theorists is Levi-Strauss. His theory was the theory of binary opposites and this is evident in my trailer as the opposites are the students and the kidnappers as they want completely different things. The kidnappers want to keep the hostage under their control where as the students want to free the hostage so the she is safe from the kidnappers. Todorov's theory is also evident in the narrative of the trailer as the equilibrium is a normal school day where the students are going to school to learn. The disequilibrium of the narrative is when the kidnappers break into the school and causes disruption by taking a hostage and stopping students from learning. The new equilibrium is when the students rescue the hostages and that the kidnappers are arrested by the police. Barthes open and closed theory is also evident in my narrative for my trailer and the trailer keeps the audience guessing whether the narrative is open and closed but in the end, the narrative is closed as the kidnappers are outwitted by the students.

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In my trailer I promoted the website of the film which can be used to access information about the film for the audience. This is a common convention used in other film trailers to promote the film as much as possible. Other trailers also advertise social media links in the trailer however I chose not to do this as I wanted the audience to just focus on the trailer. I promoted social media links on my magazine front cover and also my poster. However the school run website is promoted on the trailer which can be accessed by people all around the world and so that can increase the popularity of the film meaning the audience will become bigger of the film.

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At the start of the trailer, I used slow paced music which built up to fast paced music at the end of the trailer as the music builds up alongside with the shots to create the rise. The music I used was non- diegetic music however I did the sound effect of a gun shot which was diegetic. This is a common convention used in existing trailers as the trailer starts of slow paced and It ends fast paced.

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For my 'School Run' trailer I used a Canon DSLR camera which gave me the highest quality shots I would want for my trailer which made the shots and the trailer look clean and professional. The camera was easy to carry around as it was lightweight and so could be carried around my neck which allowed me to get the best angles for my trailer. I also used a tripod when taking shots and that was also lightweight and so I could easily carry the equipment around the school to whatever location I wanted to use. The tripod also allowed me to have steady shots as the camera wouldn't be moving at all and that helped to make my shots moe clear and professional.

The most dramatic part of the trailer is at the ending where the music of the trailer becomes very fast paced and the duration of the shots becomes smaller which means a lot of shots were used in a short period of time. This is typically called the rise and this is a common convention used in many existing trailers. For the rise I included many shots which involved a gun and running as this creates excitement for the audience as it makes the trailer seem more dramatic to watch. The trailer is 1 minute 45 seconds in total which fits the convention of existing trailers as most trailers are between 1 minute 30 seconds- 2 minutes 30 seconds. I followed this convention to ensure that my trailer didn't drag on and that could lead tot he audience being disinterested in the film meaning they wouldn't want to go and watch it when it is released.

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My poster follows conventions as it includes the title of the film at the top of the poster in a big and bold font so that it stands out to the audience. The poster also has a main image is a main convention shown on a poster wit the image half a person in a balaclava and held a person without wearing the balaclava. I think the use of these images creates a sense of tension between the audience on who is the good guy and bad guy. The poster also includes social media links which is a common convention as it allows the audience to access information about the film through many different ways. Social media keeps the film relevant for the audience as they will be able to access information about the actors and also the film itself. My poster also includes a tagline which is a common convention used in film posters. The tagline I have used is used to make the audience think about what actions the people in the film take of them to turn into consequences. The poster also includes credits of the actors that are involved in the film such as the main characters so that the audience can clearly see who was involved when producing the film. This is a common convention used in existing posters so that the audience can see who is in the film and also who the producers and directors of the film are.

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In the majority of trailers, there are many locations shown to be used in the film however my trailer challenges this convention by the only location being used is in and around the school. I did however use different locations in the school for example the corridors of the school shows the kidnappers and students hiding behind walls and running after the students. One of the classrooms was used which acted as the hostage room which was guarded by the kidnappers of which the students didn't know where they were keeping the hostage. The ex SAS soldiers room was also filmed in the school as an office due to his role of also being a deputy head trailer. The car park of the school was also used to show of the kidnappers driving up next to the school and also shows the kidnappers running through the playground to gain access into the school. I changed the lighting for the different locations used in the school as I used high key lighting for the outside scenes and low key lighting for the scenes outside. Any of the lighting which I wasn't happy about I would edit on I Movie to give the shot in the trailer that extra effect.

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At the start of my trailer, I showed the production companies that were involved in making the film. This is for advertising purposes as the audience can clearly see who was involved in making the film and so then in the future could possibly be interested in more films created by the production company. The title of the film is normally at the end of trailers and I followed this convention also and so my target audience will remember the name of the film. The title usually represents the genre of the film with how it is presented and so I chose two colours to use which were red and white where white represents purity and innocence and the colour red represents danger and blood and so the audience will be able to recognise from the title and the trailer itself what the genre of the film is.

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My magazine included many of the conventions which I have listed including a main image, cover lines, colour scheme and a pug. I have also included famous actors names, information about other films that are coming out in 2018 as this will attract a bigger target audience. I made my masthead big and bold so that it stands out to the audience of what the magazine is called which is Decade. This is seen in other existing magazine such as Empire which makes their masthead big and bold. The main image is very important in existing magazines and I have made the main image a priority as this is the main attraction to the audience picking up the magazine and I have linked the image to the genre of my film which is action as the character is pointing a gun towards the audience. I have also included banners on the top and bottom of my magazine front cover which gives examples of films coming out soon to make the audience read my magazine to find out more information about them. The pug I used was for advertisement of behind the scenes information about the new star wars film as this would attract a bigger target audience. I also picked a colour scheme of orange red and white as these colours fit the conventions of an action film with the colour red representing blood and fear. I also followed the conventions of adding a barcode, issue number, and price to my magazine as this is important for the audience as they know how recent the magazine is and also the price of the magazine.

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-Main image
-Film title
-Production Logo's
-Actor's names
-Social media links
-Reviews
-Colour scheme
-Release date

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-Masthead
-Main Image
-Cover lines
-Pugs
-Headlines
-Barcode
-Colour scheme
-Issue number/price
-Address of magazine company
-Films featured in magazine