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Cannibalization

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Cannibilization

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Watering down the brand?

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#thankstrump

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Controlling end to end customer experience 

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Controlling end to end customer experience 

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We have a powerful brand value that we let another brand capatilIze in while also sharing the $$

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Finding the right partner(s

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If USDA brings back complexity in operations, label naming conventions etc...etc..

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USDA

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It all boils down to the deal with the partner. Distribution and Surplus leaves little room for error

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We share revenue. Invest that in growing current channels.

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Menu fatigue

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Sharing the wealth with wholesale partner

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Sharing the wealth with wholesale partner

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The right menu items with low food cost

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Lots of hand holding - needs dedicated team to go right

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Burn cash faster if not profitable

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We haven’t mastered our own business yet