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Everybody wants to be the best at what they do. It's human nature. This creates the mentality to be #1, and most people live their whole lives in competition without even realizing.

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Our lives revolve around technology. Phones are the center of most people's lives. Being able to stay connected with people, take pictures, and have a limitless source of entertainment is amazing

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Society focuses on achievements and being able to show your worth and status with awards or promotions. The XXL Freshman lists are perfect examples of this, rappers try to do their best coming up in order to get on this less and gain more popularity and respect. The Grammy's, Emmy's, and Golden Globe awards would also be good examples

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Before dying, XXXTentacion was working on planning and hosting charity events, giving food and entertainment to shelters, filling people's fridges up with food who might not have been able to do it themselves, and more. Another example would be Travis Scott giving out money to his fans who needed it for good reasons. A large amount of rappers do good things for their communities.

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There's a large focus on getting around quickly and efficiently while still being cheap and environmentally friendly. Majority of middle class and upper class families have cars, and it's the most common mode of transportation in America. Tupac and Snoop Dogg are seen driving a car in the picture below.

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Rappers nowadays are mostly known for their shenanigans and their media personalities but in reality they're actually quite hardworking. Most of their time is spent in the studio or touring and when they do have time off they are out doing extravagant things with the money they earned. Wiz Khalifa has a song that represents this called "Work Hard Play Hard".

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Nothing is impossible. Anybody can be great if you put in the time and effort, and this can be represented by this era of "soundcloud rappers" getting famous independently. Lil Uzi Vert, one of the biggest artist of our time, started on this platform and made something out of nothing.

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Rap in 2018 is very reflective of equality in America. No matter what race, size, gender you are or even what language you speak, you have the ability to make something of yourself; you have opportunity. This can be represented by Eminem being the biggest artist in an African American dominated industry or Cardi B being popular even though in the past, female rappers did not have as much popularity.

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People strive to be different or unique in America. They go out of their way to dye their hair, get piercings, or even tattoos in order to stand out and represent their true-selves. For example, rapper Lil Peep is shown below having all 3. He's consider one of the most unique and influential artists of this generation.

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Materialism in America can be represented by people buying an over-abundance of non-necessities, or buying non-necessities at a very high price. For instance, rapper Smokepurpp is seen in this picture flexing an iced out chain, an iced out grill, and iced out earrings that he bought for thousands of dollars each.