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Beyoncé probably doesn't even drink Pepsi, she's really healthy

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No energy componants.

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real Beyonce/Beyonce music and dance moves, real Pepsi can shown.

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Pathos again because a well favored musician is shown to sell product.

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Dancers, singers, Beyonce stans.

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Pathos because by using a well known athlete people will be more drawn to buying it because the basketball player they like drinks it.

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There is a real pepsi in the commercial, and it is 12 fluid ounces.

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Pepsi actually provides no types of electrolytes, which is beneficial to athletes while playing.

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pop actually doesn't provide any type of

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Beyonce Pepsi Commercial - Grown Woman (2013)

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People that like watching sports & athletic people.

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Pepsi has 33 grams of sugar in the 12 ounce bottle. Nowhere in the as does it tell the viewers how much calories there is in the product, just shows Michael Jackson singing how great Pepsi is.

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Shows the actual pepsi product being utilized. Also  uses michaels song & michael  himself.

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Celeb appeal - having michael jackson + jackson five dancing with the children

Slogan - ¨The Choice Of A New Generation¨

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Pathos because by using a well known artist people will be more drawn to buying it because the musician they like drinks it.

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At the time of this commercials release, the artist that was at their career prime (all time high) was Michael Jackson. not too long after his thriller album launched, he started popping up in multiple different commercials--Pepsi being the #1 company.

Since Michael was what all the kids listened to, there could not have been a better canidate for the job.

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Beyonce Pepsi Commercial - Grown Woman (2013)

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Michael Jackson Pepsi commercial 1984

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The fake aspects of this commercial is the slogan “Pepsi generation”. This comes from a slogan competition where people come up with taglines to help sell the Pepsi product. The winning line was “Pepsi generation”, and a jingle was also added. The jingle was about how there is 12 ounces of Pepsi rather than 6 (cola has 6 ounces). (See “Truths Not Shown In Ads” box for more)