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Because of this statement from food companies It seems that consumers don't want to always choose the right food choice. If you put a desert or a piece of fruit in front of a consumer, more than likely they will choose the desert over the fruit, and it is understandable that food companies don't control what the consumers buy. However food companies are still at fault because if they really cared about how obesity is affecting our country, they would all come to an agreement to make a change on what they advertise, eventually they would start advertising more healthy foods instead of junk food that causes the consumer to go overboard on what they buy.

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research from David Barboza's "If you pitch it they will eat it"

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research from David Barboza's "If you pitch it they will eat it"

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“If You Pitch It, They Will Eat It”, by David Barboza, he states that “food companies don't feel like they are the blame for people gaining weight and that food companies believe that its a person’s lack of exercise and poor supervision and eating habits.” Barboza also goes on to say that food companies say they offer more healthy choices, but the consumers don't want a healthy snack when they go to a fast food chain, they want a treat.

Most big food companies, despite some promises to offer healthier foods and in some cases to limit marketing in schools, deny that they are to blame for the epidemic of excess weight. They insist that sedentary behavior, a lack of exercise and poor supervision and eating habits are responsible.

Food companies say their commercials don't encourage overeating, that the foods they advertise are meant to be ''part of a balanced diet,'' and that some foods are meant to be only occasional treats.

''We talk about offering carrot sticks,'' says Karlin Linhardt, the director of youth marketing at McDonald's. “We offer them carrot sticks at home. And we have parents come in and say, When we come to McDonald's we want a treat, french fries.'' (David Barboza)

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why this is in important in my own words...

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why this is in important in my own words...

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It's important to view this as a huge number because that 30% of people who like to watch a show with drama in it, is a target to people who advertise junk food. When something becomes popular whether its a TV show, a movie, or a genre, companies that are known to sell junk food will eventually advertise their food where everyone is tuning in and watching what is popular, such as when your watching a show that is trending around the country and when they go to commercial break, companies advertise their newly created junk food. To make it worst when a show is very popular and there is a particular character in that show that everyone likes advertisers will find a way to use that particular celebrity to help advertise their products which does work, and again brings in these companies a lot of money every year.

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Companies who serve and advertise junk food also have a reputation of brainwashing the viewers mind set. Companies can weaken the minds of the viewers, mainly children and teens, by putting in a popular person from a well known TV show or movie to advertise their junk food products. For instance, when a child or teen watches their favorite TV show they become so interested in the storyline that is taking place on that particular episode. A study shows that in the United States,  “over 30% of people like to watch shows that mainly have drama in it”

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Advocates for healthy eating say the presence of junk food and sugary drinks is pervasive within schools. It’s even used as a reward or positive reinforcement for such things as reading or doing well in their school academics.

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“It doesn’t seem fair that while parents are trying to teach their kids how to eat healthy, they see ads on TV, billboards, even at school that tell them junk foods are delicious,” said Dr. Rachel Johnson, professor of nutrition at the University of Vermont and a volunteer for the American Heart Association’s Voices for Healthy Kids movement. “Unfortunately, two-thirds of elementary schools sampled in this study provided fast food coupons to students. This sends the wrong message to our kids and our parents by a trusted source of learning.”

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according to my research on the Federal Trade Commission...

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according to my research on the Federal Trade Commission...

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food and beverage companies spent $149 million on marketing in schools in 2009.” This is a major issues because it shows how food companies are willing to spend that much money in schools so kids and teens can buy their product.

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middle and high schools with higher percentages of low-income students had more exclusive vending beverage contracts than other schools. Even as the food is being served or offered for sale, companies are also marketing heavily in schools

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Most students attend schools where they are exposed to fast food and beverages through meals, advertising and promotions. according to researchers at the Institute for Social Research at the University of Michigan, whose study was published in JAMA Pediatrics, “Ten percent of elementary school and 30 percent of high school cafeterias serve branded fast food weekly, while 19 percent of high schools served these foods daily”

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Over the years, obesity has become one of the largest problems in the world. In the United States

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when a viewer sees a food item such as the dorito loco taco and is being told that it doesn't have a lot of calories in it, the consumer will want to buy more that just one or two and some consumers can like the item so much that they get addicted to it like a drug, and constantly buy it till they can get enough not only causing the person to gain weight, but also making junk food companies millions and billions of dollars every year.

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Another example is Taco Bell and their Dorito loco tacos which not only became popular but has “sold over four hundred and fifty million tacos and to top that it's just two hundred calories

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"Why Burger King's French Fry Burger Is a Bust"

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"Why Burger King's French Fry Burger Is a Bust"

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Burger King has this new burger called the, “Fry Burger, which consist of fries inside of the burger and it only cost one dollar”

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Advertisers who will advertise for Mcdonald's will put any food item that looks good together in one just to get the attention of many viewers that are watching the advertisement, which makes the viewer want to try the item that was just created. Advertisers who show these items are not thinking about the cause of what the food item can do to the consumer, and if they are, there not going to care about what it can do to the consumer. Their job is to just make the junk food that is being advertised look amazing on screen so the viewers

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Notes from, "Is obesity a Disease" in my own summary words

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Notes from, "Is obesity a Disease" in my own summary words

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obesity has become one of the largest problems in the world. In the United States, we are considered the second most obese industrialized country in the world that has continued to increase in numbers as the years go by. Reports show that 36.5% of Americans are obese in todays time, compared to a 14% obesity rate in the mid-1970s. Obesity accounts for 10% of deaths and healthcare spending in the United States alone.