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1. Explore South Australia
2. Adelaide Fringe
3. Adelaide Street Style (to promote Rundle Mall retailers/SA Brands)
4. Retail Brands
5. Mental Health (e.g Herman's Hands)
6. Boxing
7. "Social Media is harming your health"
8. Pilates
9. Interior Designs
10. Tattoos
11. Instructional Videos
12. New York City
13. Navigating your mid 20's
14. Being a mature age student
15. Changing diapers
16. Addiction to memes
17. Law and Order SVU
18. How to Survive part-time work, full-time uni, centrelink and a social life.
19. How to spring clean your wardrobe
20. Hair trends you need to know
21. How to dress for your body shape
22. How to cut the ties with Netflix
23. How to socialise
24. How to look like a bad boiiiiiiiii
25. How to parallel park with ease
26. Professional Doritto Eater
27. Wine
28. Ethical shopping
29. How to have a good day (anxiety awareness or X with a brand)
30. Fashion
31. How to quit chocolate
32. How to get over heartbreak
33. How to handle customer abuse
34. Introduction to my mother tongue
35. How to be a New Yorker
36. How to be Parisian
37. How to be a London-er
38. How to eat KFC Chicken Wings properly
39. Korean Skincare guide
40. How to live with 3 boys. A guide to survive
41. The Bachelor Paradise
42. Cobb Loaf
43. The perfect Cheese Platter
44. Interior design
45. How to prevent theft in retail
46. Pilates with ASH
47. A-Z Adelaide Style
48. Sweet digs- what $150 p.w will get you
49. Organise with Amber
50. How to pour beer
51. danger of watching too much Netflix
52. Culture & fashion
53. Fix it
54. How to put a baby to sleep
55. How to change a baby's diaper
56. How to take a selfie
57. How to edit photos for Instagram
58.

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The padlet has been created and It's time to get started.

I am incredibly excited by this course and cannot wait to get creating.

I am a little nervous as creating a video and website is all new to me but I look forward to and welcome the challenge.

I want to either create a video that is essentially a guide to South Australia in 360, focusing on locations, fashion, events ect or promote my favourite magazine RUSSH

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What to research:

target audience

visual style

persuading an audience

advertising principles

womens relationships to fashion/beauty

advertising in a digital world

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Buy Russh Magazine today.

image - http://www.russh.com

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Week 2: Identify and profile the target audience

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Week 2: Identify and profile the target audience

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The target audience for my video will be women aged 18-30 who want to explore Australian and international innovators in the fashion, beauty and arts industry.

These women are conscious of fashion and beauty and utilise Russh magazine bi-monthly to learn more about Australian designers.

Always inspiring, the magazine aims to move, stir, motivate, encourage and influence Australian women with the use of relevant content.

The Russh girl is:

In love with cutting-edge design

On trend with the latest fashion

Social media savvy

Career focused

Has a disposable income

Enjoys a thought provoking read

Creative

How will you capture their attention and convince them of your message?
My video will star a social media influencer who's age fits into the 20-35 bracket. The talent is stylish and energetic who is on trend with the latest fashion. The video will be shot in the city amongst the shopping district, museum and cafe to represent the social and cultural side of the magazine.

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Viver, R 2017, Walking New York City with Model Sarah Brannon | Vogue, video, YouTube, 7 September, viewed 15 March, <https://www.youtube.com/watch?v=rg4sDkKTiC8>.

Please see annotated bibliography for video critique.

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Walking New York City with Model Sarah Brannon | Vogue

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Gálvez, A 2018, Coach presents the A-Z of New York style, video, YouTube, 12 March, viewed 15 March 2018, <https://www.youtube.com/watch?v=tGzCFcx_90A>

Please see annotated bibliography for video critique.

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Coach presents the A-Z of New York Style

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My promotional video will grab the audience's attention through the use of fun, up-beat music; interesting yet relatable talent; and shots that are constantly moving and engaging the audience. There are not too many videos promoting traditional magazines therefore, creating this video in itself will be distinctive.

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Brainstorm online with Bubbl.us. Easily create colorful mind maps to print or share with others. Almost no learning curve. Millions of people are using Bubbl.us worldwide to generate ideas, map out processes and create presentations.

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The audience will already know Russh magazine as it is their bible for the fashion, art and music world. They can relate to what content the magazine holds and like to utilise Russh to learn more about the industry they're potentially already in.

I want the targeted audience to feel calm, happy and creative once they have viewed the video. They will want to go out and buy the latest edition of the magazine.

Happy, lovely, fun and energetic emotions will need to be conveyed to convince the audience of the promotional message.

Warm colours such as red, orange and yellow will be used to stimulate the audience. Warm colours evoke feelings of happiness and energy.

A sans-serif font will be used as it is viewed as informal and playful and is best suited for digital. A sans-serif font creates clean and intuitive reading process on the screen and readers usually perceive the font as cool and young.

Bulat, A 2012, 'Font Psychology: What Your Font Says About Your Website', blog post, Monster Post, viewed 3 April 2018, <https://www.templatemonster.com/blog/font-psychology/>.

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Hansen, A 2018, Bella Thomas #gretelgirl | Hansen & Gretel, video, Instagram, 2 April, viewed 2 April <https://www.instagram.com/p/BhDGV2ynp7R/?taken-by=hansenandgretel>

Please see annotated bibliography for video critique.

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Aliotta, C 2013, 'Evoke emotion through typography', blog post, joogspot, viewed 5 April 2018, <http://joogpot.eu/knowledge/16-webdesign/57-evoke-emotion-through-typography>.

- The user's experience of the website and video would be engaging and exciting therefore, typography should define the brands personality to evoke emotion.
- When an audience is emotionally involved they are more likely to form a relationship with the brand or product
- Emotions make information memorable, resonant and eventually actionable.

Idler, S 2012, '15 Practical Tips How to Use Typography for Emotional Design', blog post, Usabilla Blog, viewed 5 April 2018, <http://blog.usabilla.com/15-practical-tips-how-to-use-typography-for-emotional-web-design/>
- Good typography is not only a carrier for information, it can help to engage users.
-Individuals who are reading a well typeset page are more engaged in the experience
- A good typography is readable, scalable and has character that is in line to the brands personality

Patel, N & Puri, R 'The Complete Guide to Understanding Consumer Psychology', blog post, Quick Sprout, viewed 5 April 2018 <https://www.quicksprout.com/the-complete-guide-to-understand-customer-psychology-chapter-4/>
- The audience has a limited attention spam, the best way to earn their attention is to start out using colour
- It is best to use one prominent colour that is offset by a neutral colour.

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My first colour palette is monochromatic using the colour purple. Physically the colour purple is known to have a calming effect while also evoking uplifting emotions and creativity. I want my choice in colours to suggest femininity, romance and passion.

The second monochromatic colour palette utilises shades of pink. Pink is a non-threatening colour that represents positive aspects of femininity like nurture and kindness (colorpsychology.org). Lighter shades can also suggest calmness and female strength, perfect for my targeted audience.

The third colour palette is complimentary utilising orange and blue tones. Orange is a social colour and can effect people's enthusiasm. Peach in particular is great for communication, making people open up.
Complimentary colour, Teal is a happy medium colour that blends blue's tranquil stability with green's optimism (colorpsychology.org). The teal colour is balanced and calming.

I have chosen to use a serif font, Bodoni 72 for headings and STIXGeneral for paragraph text. Serif typography can be associated with respect and tradition. As my video is promoting a magazine that is in its traditional form on a new media platform I want the typography to reflect long-established customs e.g. serif type face.

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My message will be targeted at 18-30 year old women who are conscious of fashion and beauty. They are social media savvy, on-trend with the latest fashion and have disposable incomes.

The message: Buy Russh Magazine and get inspired.

Emotions the video will elicit from the audience:
The video will evoke feelings of happiness, enthusiasm, calmness, female strength and creativity.

Elements the soundtrack will contain:
Music.

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Russh:
Up-beat music is playing.
when we open the shot, Emilie is rolling up a Russh magazine, tucking it under her arm pit. It's day-time - a nice day. Emilie is happy and enthusiastic and begins to strut down the street in the city, the camera follows her focussing on the magazine then panning down her outfit and back up.

we move in slowly to a close up of her face - she is standing in front of a brick wall where she moves the magazine into focus then out of focus then back into focus - a different facial expression each time (happy, laughing and pouting).

the camera continues to follow Emilie as she struts past shop front, then museum then to order a coffee. the camera flashes back to the magazine in her hand.

She is sipping her coffee with the magazine on the table - flicking through it, then she is walking towards to camera - dancing and playing around. .

The last shot is of the front cover - then to blackness with a call to action - "RUSSH on stands now" including the correct website address and social media handles.