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This year, at the 20th year of Gabbys, we celebrated our people for their unwavering dedication and hard work. We also extended our heartfelt appreciation to those remarkable individuals who've been by our side throughout our journey, supporting us from one project to the next. Here's to our colleagues who have become family over the years, and to those who've united with us to form an unstoppable force! A heartfelt congratulations to all the incredibly deserving winners!

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Genesis BCW Step Up on LinkedIn: This year, at the 20th year of Gabbys, we celebrated our people for their...

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This year, at the 20th year of Gabbys, we celebrated our people for their unwavering dedication and hard work. We also extended our heartfelt appreciation to...

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The role of communication in a start-up’s unicorn journey

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The role of communication in a start-up’s unicorn journey

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It is a well-known fact that the journey for any startup starts with an interesting idea, followed by multiple strategies to scale up and grow the idea from a foetus-stage to a new-born stage.

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It is a well-known fact that the journey for any startup starts with an interesting idea, followed by multiple strategies to scale up and grow the idea from a foetus-stage to a new-born stage. Entrepreneurs cannot do everything with their own capital and, therefore, look for funding from family and friends or external (and experienced) investors to reach the next stage of their growth cycle. You must have seen this concept in the popular TV show Shark Tank India. The founders pitch their ideas to the established investors (in this case Sharks) with aspirations of winning funds in exchange for equity in their company.

There are multiple strategic and financial factors that come into play when entrepreneurs seek funding from external sources. This includes figuring out the right timing, so as to catch the funding at the right stage of your startup journey; zeroing down to the right amount you'd need to scale up and understanding the valuation of your company that can help you pitch to the right investors. While on one end start-ups tackle these operational factors, there are also some perception-led factors that contribute to their success in this endeavour.

"In this fast growing and highly competitive industry, navigating and rising above both internal and external challenges holds paramount importance. It requires regular learning and un-learning to steer through some of the major milestones that define their success story. One such milestone is definitely finding the right partner who can invest in their dream. In the last few years as a startup advisor I have seen high impetus being given to technology and everything digital. Understanding what the investors want and then giving it to them at the right time is the only success mantra I can recommend to those looking to scale up their business." Said Jaspreet Bindra, Founder of Digital Matters, an advisory firm in the areas of Digital Transformation, Blockchain and the Future of Work.

Communications, whether done internally to align the team on the stages and progress of the funding acquisition process, or to the external stakeholders historically has proven to play a pivotal role key towards a faster conversion probability. Those currently holding the unicorn status swear by the positive effects of rolling out positive and targeted conversations in the media to give that extra impetus to the whole fund raising process. They believe that funding is not just a game of numbers but is also heavily influenced by perception- about the company and for the founding team. There's a lot that can be fixed or solidified with correct and focussed communication. For those starting with the fundraising process, the below mentioned focus areas will help them rethink their approach to the entire process.
Reputation:
A positive image in the industry can help get the start-ups their foot in the right and more importantly credible doors. Not just the company's but the founder's image makes a big difference in the funding evaluation process. This is where PR comes in handy, as through a strategic communication plan, start-ups can help drive positive conversations in the media about the company, its potential in their industry category, and about the founding team, who have built this company to where it is now.
Showing a high demand for the product/service being offered:
Everyone wants to be part of a revolution. With the use of integrated communication tools, the new-age start-ups are not just showcasing their products and offerings but also advertising the demand that their products are generating. This can lead to excitement within the investing community to be a part of a game-changing innovation the company has to offer.
Potential of the industry:
If the industry is booming in the current scheme of things, there is a higher chance of getting the attention from the big VC firms.

With the above factors in check, the start-up team can supplement their pitching process with proof of potential. This helps the investors get a deeper understanding of whether their investment will be able to bear fruit or not.

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The role of communication in a start-up's unicorn journey | Step-up

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It is a well-known fact that the journey for any startup starts with an interesting idea, followed by multiple strategies to scale up and grow the idea from a foetus-stage to a new-born stage. Entrepreneurs cannot do everything with their own capital and, therefore, look for funding from family and friends or external (and experienced) investors to reach the next stage of their growth cycle.

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An Effective Employer Branding Strategy Can Boost Your Startup Growth Story

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An Effective Employer Branding Strategy Can Boost Your Startup Growth Story

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Having the right team can make or break a business. While the statement is true for every size of business, it particularly holds true for startups. People are attracted by the kind of reputation a company builds for itself and being at a nascent stage, startups still have some way to go in building a reputation.
Read more: An Effective Employer Branding Strategy Can Boost Your Startup Growth Story

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By Prasanna SR, Senior Director, Corporate & Services, Bengaluru & Step Up, India

Having the right team can make or break a business. While the statement is true for every size of business, it particularly holds true for startups. People are attracted by the kind of reputation a company builds for itself and being at a nascent stage, startups still have some way to go in building a reputation.

A company’s reputation goes beyond the specific social and intellectual perception about the products/services or leaders. It is also built with the kind of talent you have onboard.

Your employer brand lives and breathes within your present, past, and future employees. Satisfied employees can be the loudest cheerleaders for a startup. Small and simple transformations in your culture can help you create an effective employer branding strategy.

Just including your startup’s vision and mission is not enough, your employer branding strategy should also communicate employee growth stories as well as promises. This will help you amplify your position in the job market.

First Things First – Work on your employer value proposition (EVP)

Communicating everything that you can offer should be encompassed in this proposition. This would give the prospective employees a powerful reason to work with your startup. EVP is crucial for a star-up as they need skilled talent the most.

Another benefit of EVP is that it not only attracts prospective clients but also helps communicate with the current ones. EVP is favorable in retaining people, transforming a dispassionate workforce, and prioritizing the goals and agendas of the company.

This kind of message should not only be listing the perks of joining the company but growth stories and journeys. This is why EVP is an integral part of your employee brand strategies.

Right talent equals higher growth opportunities

Startups must strive to attract and hire the right talent. And for that they need to showcase how they are relevant in the career trajectory of the potential hires. They also need to demonstrate the company goals and ethics so that people can see if they align with them. The right talent will always keep up the workplace morale, understand the millennial market, and find complementing communication portals to attract your target group.

Employees suitable for your company will always fit better, come up with practical solutions and unblock creative blockages. As per a latest Hiring Trends Report 2022 by Scaler, 88% of employers across sectors faced a challenge in hiring as well as recruiting employees. The major reason for this was ineffective communication and disrupted working models. Observing the way companies around the globe have coped with the challenging times due to the pandemic, effective communication has proven to be critical.

Differentiate yourself from other employers

When a company is in the early days of its inception there is not much wiggle room between success and failure. So, it’s important to hire, use, and retain your resources appropriately. Providing a rewarding work environment always helps.

Today’s young professionals are looking for benefits, they are more aware of their work-life balance, willing to upskill themselves, mindful of their finances, and cognizant of the work atmosphere they want to work in.

Considering the new-age perspectives, startups should not only revamp the out-modeled employee policies but also communicate them through employee branding. Some contemporary benefits include vacation time, savings plan, appreciation days, etc. Other aspects that might attract prospective employees are diversity, relevant training seminars, workshops on soft skills, and optimistic work culture.

Correlation between your messaging and employee branding strategy

It has already been established that an employee branding strategy and communicating it is a part of your growth landscape. Along with this, it is important to choose the correct mediums for communication.

This can involve really simple steps like recognizing the mediums popular among your prospective talent pool and analyzing the type of content they consume. The latest algorithm suggests storytelling, immersive videos, and moment marketing strategies help create conversations or buzz.

Carefully defining and developing your employer brand strategy helps enhance the employer value proposition, and the messaging flows with it, introducing your startup to the talent you would love to join your workforce.

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An Effective Employer Branding Strategy Can Boost Your Startup Growth Story | Step-up

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By Prasanna SR, Senior Director, Corporate & Services, Bengaluru & Step Up, India Having the right team can make or break a business. While the

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This Women’s Day, #BreaktheBias—not just with words but also with action

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This Women’s Day, #BreaktheBias—not just with words but also with action

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We talk about gender diversity and women’s empowerment only on topical days but even more so around the 8th of March. The day is dedicated to honouring women and their contribution, whether it is at a personal or professional level. In theory, everyone agrees that women have many of the skills needed for any business to flourish. Yet, as per the statistics, even in the fastest growing economy of India, there are only 14% women entrepreneurs. Not just that, the female workforce participation is at 24% which is worse than any other South Asian country.

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This Women’s Day, #BreaktheBias—not just with words but also with action | Stepup

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We talk about gender diversity and women’s empowerment only on topical days but even more so around the 8th of March. The day is dedicated to honouring women and their contribution, whether it is at a personal or professional level. In theory, everyone agrees that women have many of the skills neede…

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How design thinking can help startups evolve their communications and PR strategy

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How design thinking can help startups evolve their communications and PR strategy

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A templatised approach does not work for a long-term impact when it comes to communications and PR. Startups can use the techniques of design thinking to build powerful programmes that lead to enduring outcomes.
Read more: How design thinking can help startups evolve their communications and PR strategy

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How design thinking can help startups evolve their communications and PR strategy
A templatised approach does not work for a long-term impact when it comes to communications and PR. Startups can use the techniques of design thinking to build powerful programmes that lead to enduring outcomes.
As an entrepreneur, one is familiar with the design theory - a creative process where you understand the evolving needs of customers and design solutions targeted to appeal to them. Using a human-centric approach based on empathy and experimentation, companies, especially startups, often employ the principles of design thinking to come up with innovative products and services.

What makes this methodology particularly attractive to entrepreneurs is that it relies on an analysis of current behaviour and expectations; not historical data. And using that, you develop solutions for the future.

What if we told you that public relations and communications can also use design thinking? Startups are nimble at problem-solving when it is within their domain. But when it comes to the so-called non-core areas like communications, the trigger response is to post a story or download a PR template and expect it to follow the laws of physics.

But what most people do not realise is that templatised approach does not work for long-term impact - it either goes unnoticed or is just a flash in the pan with no meaningful impact.

Instead, startups can use the same techniques of design thinking to build powerful communications programmes that lead to enduring outcomes.
PR agencies focused on communications for startups can help do this effectively. While the company's focus is on strengthening their portfolio of services, the agency helps take their messaging to the audience it is intended for.
So how does this work? Public Relations is about creating narratives that resonate with the target audience by creating the right context and then moving them to do something-think differently, feel deeply, and act promptly.
Insight-driven creativity
Stories resonate best when they are placed in the context of the lives of your target audience. To do that, you need to arrive at insights based on what are the pain points or delight factors in their lives.
Once you have that insight, you can create an idea that introduces the value proposition in the most compelling way, which will linger in memory for a longer time.
What makes design thinking particularly relevant here is that it allows for creative ideation for problem solving. There are no wrong answers and you can think as out of the box as you want to.
Solving the problem
Design thinking, as we mentioned, is about designing solutions to problems. So once you have the insight, you have to demonstrate how you are going to solve the problem. The communications strategy needs to revolve around articulating a solutions-based approach.

Which are the stakeholders facing the problem, what is the best way to reach them, and what will be the messaging they will best respond to-all this needs to be part of the strategy.
Measurable outcomes
Communications is only effective if it makes people sit up and do something. The true test of a design thinking-based communications strategy is in the outcomes. This is especially true for startups, given the limited budgets they work with. Was the target audience convinced that the problem was solved?

The measure of that is in buying the product or sharing positive reviews of an initiative or applying to work for the startup, and many other ways to measure success.
Design thinking is ultimately about gaining a deeper understanding of the target audience to solve their problems. The deeper the understanding, the better the outcome. For a startup, that is not just return on investment, it is about building and nurturing long-term relationships with their stakeholders.
The article was first published in the YourStory.

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How design thinking can help startups evolve their communications and PR strategy | Stepup

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A templatised approach does not work for a long-term impact when it comes to communications and PR. Startups can use the techniques of design thinking to build powerful programmes that lead to enduring outcomes.

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Step Up is one of the Best PR Agencies In India. We are a specialized communications agency for startups and entrepreneurs. We help business build their reputation for startups in India to become established brands.

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Step Up, a division of Genesis BCW is a specialized communications agency for startups and entrepreneurs. Through a focused communications approach combining traditional media relations and digital storytelling, we help build and sustain the reputation for startups in India.

Step Up combines the strengths and in-depth expertise of Genesis BCW with a specialized focus on the communications and public relations needs of startups. We strive to become the most preferred public relations agency for startups in India.
Read More..

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Step Up, a division of Genesis BCW is a specialized communications agency for startups and entrepreneurs. Through a focused communications approach combining traditional media relations and digital storytelling, we help build and sustain the reputation for startups in India.

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Step Up is one of the best PR Firms for Startups. We are a specialized communications agency for startups and entrepreneurs. We help business build their reputation for startups in India to become established brands.

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Step up is India's best PR Firms for Startups. We helps Startups businesses build their brands and exposure. For more info, visit: https://step-up.in/ or Call : +919811226654

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Step up is a PR Agency aims at Branding for Startup, focuses on building Public relations for startups in India. By using Advertising, distribution channels, Visual business communication solutions and are all means to convey your brand strategy to the world.

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Best Startup PR Agency in India - Step UP

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Best Startup PR Agency in India - Step UP

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Step Up is India's best public relations (PR) agency for startups. We helps Startups businesses build their brands and exposure. Step Up combines the strengths and in-depth expertise of Genesis BCW with a specialized focus on the communications and public relations needs of startups. We strive to become the most preferred public relations agency for startups in India.

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Stepup is one the best Startup Communications Agency in India. We understand that as startups look to scale up, they need more access to investors, customers, and talent. As your communications partner, we tap into our range of expertise areas to give you customizable solutions. To know more about the best pr for startups, visit: https://step-up.in/

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Stepup is the best public relations agency for startups in india. We helps Startups businesses build their brands and exposure. For more info, visit: https://step-up.in/

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Step up is India's best PR Firm for Startups. We helps Startups businesses build their brands and exposure. For more info, visit: https://step-up.in/ or Call : +919811226654

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Best PR Firm for Startups in India - Step UP

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Best PR Firm for Startups in India - Step UP

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Step up is India's best PR Firm for Startups. We helps Startups businesses build their brands and exposure. For more info, visit: https://step-up.in/ or Call : +919811226654

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Step Up is a Specialized Communication Agency for Startups, aims at Branding for Startups. Division of Genesis BCW Digital Marketing Agency boosts organization reputation over competitor products in the market. Call at 9811226654 to hire Startup PR In India.

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Listen, analyse, innovate, communicate, measure, repeat

Meeting customers' existing requirements while innovating to address unmet needs is like changing the tyres of a car while driving. Entrepreneurs know this is hard but unavoidable. Disruptors capture massive marketshare quickly when they identify and solve a problem effectively. They retain their lead when they keep innovating to meet evolving needs. But how can one stay ahead of the curve?

The answer is to listen to their stakeholders-what are the investors, customers, employees, partners, key opinion leaders and the larger community saying about you and your industry as well as how their needs and behaviour have changed. This data then needs to be analysed and combined with human intelligence to understand and predict trends and patterns. Once you have that, your innovation is more likely to hit the right mark. And of course, to ensure that you will need to communicate it effectively. We have seen several examples of startups doing exactly that as a response to the pandemic, where innovating while surviving has been a huge challenge.

Here are some quick thought-starters that can help startups navigate and innovate for evolving needs of their customers, partners, and investors.
Listen carefully
In an era of social media, listen to all conversations to determine what matters to your stakeholdersthe most. You should not act on everything immediately but keep a track of where the customers'attention is going.

Some topicsor conversations trend for a while but eventually die down. Whilesome topics remain as trigger points that evoke strong reactions when mentioned. Therefore,awareness of social media conversations helps filter durable topics that continue to be important for customers even if they are not actively discussing it. This helps a startup stay connected and relevant for its target audience.
Arm yourself with the right tools
Tools such as social CRM can be invaluable for getting a sense of what customers are thinking to effectively communicate with them through focussed engagements and marketing initiatives.
Build effectivechannels of communication
COVID-19 has made everyone re-evaluate their life choices, desires, and needs. Multiple new channels of communications have overwhelmedbrands to keep up and engage with their audience. Startups should regularly profile their target audience to understand what to say and where to say to be seen by the right time by the right people.
Measure the impact
A continuous impact measurement mechanism is critical if a startup wants to stay ahead. Continuous, because it is not enough to measure only once the innovation has been created and deployed. If you measure during the process, you can course-correct and not lose time and effort if things don't work out.

With agility and speed of response the hallmarks of startups, this process of listening and then reacting enhances efficiency and at the same time helps the startup come across as responsive and innovative.

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Listen, analyse, innovate, communicate, measure, repeat | Stepup

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Meeting customers' existing requirements while innovating to address unmet needs is like changing the tyres of a car while driving. Entrepreneurs know this is hard but unavoidable. Disruptors capture massive marketshare quickly when they identify and solve a problem effectively. They retain their lead when they keep

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Best Digital marketing Agency for Startups

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Best Digital marketing Agency for Startups

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Step Up is the Best Digital marketing Agency for Startups and the most suitable PR agencies for Startups to get the strong Public Relations needed for businesses. Boost your Startups like a Pro with one of the Best Communication Agency for Startups in India. Call us at 9811226654.

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At Step Up, we understand that as startups look to scale up, they need more access to investors, customers, and talent. As your communications partner, we tap into our range of expertise areas to give you customizable solutions to reach out to your relevant audience. As an experienced PR agency for startups, we believe that every brand has its own identity, so we don't follow a one-size-fits-all approach. Instead, we provide Integrated communications solutions specific to the brand's requirements, which include traditional as well as digital media and content.

Funding focused: One of the focus areas for any early-stage startup is to scale up their business. Since getting the desired funding has become highly competitive, we specialize in helping these startups build a share of voice that helps them stand apart. Our efforts, driven by creative writing and strategic media outreach, are centered around building a compelling branding for startups.

Attracting customers: In a dynamic market like India, building a strong and credible reputation is pivotal to earn the trust of the customers. At Step Up, we understand this crucial element and believe in creating insight-driven campaigns to create a positive brand proposition.

Talent engagement and acquisition: Growing the business also means growing the team. Through startup communications, we help them showcase their unique culture and growth vision to the existing and potential employees.

Integrated solutions: With the changing customer preferences and the emergence of new marketing tools, we understand the need to provide unique and competitive solutions to our clients. Under the Genesis BCW umbrella, we have access to professionals with experience in digital marketing for startups and content creation, besides traditional media relations, helping us provide an array of services on demand.

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Digital Marketing Firm India |Communication Agency for Startups | Stepup

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Step up is a PR Agency aims at Branding for Startup, focuses on building Public relations for startups in India. By using Advertising, distribution channels, Visual business communication solutions and are all means to convey your brand strategy to the world.

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Building enduring relationships with purpose-led communications

With the second COVID wave impacting families and businesses everywhere, there has been immense pressure on healthcare workers and infrastructure. People have turned to social media to find help and to support one another by sharing leads for COVID relief equipment, medicines, and other resources. The Indian startup community stepped up to help people in need despite taking blows on its own staff, resources, and business.

Young entrepreneurs are not just social-media savvy, they are also hyper-focused on solving problems. Finding solutions to issues that seem insurmountable is what drives them. So, in the face of struggle, they hustled to find answers. Some startups created apps that consolidated and streamlined most sought-after information about covid resources, while others innovated ways to reduce the financial burden of treatment, and yet others looked at how they could support the vulnerable people and communities.

When entrepreneurs and companies combine their capability, creativity and agility with a PURPOSE, the result creates the most durable bond between them and a community that goes beyond their target audience. We have been seeing that happen very clearly this time. The Indian startup community has been answering to the need of the hour by realigning resources to deliver a situation-relevant solution/model. Every step of the way, the community has been demonstrating "We are all in this together."

A great example of this is when distressed people sent SOS calls on social media for beds, oxygen and injections, Good Samaritans responded with leads. But verified leads kept running out fast and fresh leads took time to reach people in need. Browsing streams of tweets and posts was also cumbersome for hapless people looking for immediate help. A leading digital customer experience SaaS platform took on this problem. The company specialises in engineering AI-powered algorithms for marketing campaigns where it analyses social media trends to suggest ways to enhance customer experience. The company applied the same capability for relief work. It assimilated crowd-generated data and launched a COVID resource website that provided the latest, verified leads in an extremely user-friendly navigable form. Such agility to quickly change gears in a dynamic situation is a startup's superpower.

Besides providing leads, it also has trends on the supply and demand of these resources, which helps NGOs and government agencies to adapt to the ever-evolving on-ground situation.

The solution resonated with people across the country. Any marketing campaign that would want to reach such a wide audience, in such a short time and build durable trust and reputation would need a credit card without limits. This small and timely initiative by this company, however, went way beyond the usual marketing exercise. It positioned the company and its people as a "Brand with Purpose".

Similarly, one of India's leading mobility platforms launched a slew of initiatives to ferry healthcare and frontline workers for free. It also ferried senior citizens to vaccination centers, which brought relief to many. With the close involvement of the leadership, the efforts made by the company go a long way in establishing their intent as a public-spirited entity. What is important, though, is to 'do' rather than 'talk', otherwise, it looks opportunistic.

Brands that keep purpose at the core are always better positioned to weather a storm. All stakeholders of a company are currently responding to authentic, purpose-led messaging. As a startup, if you are speaking that language, your stakeholders will remember you for it and stand by you in the long run.

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Building enduring relationships with purpose-led communications | Stepup

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With the second COVID wave impacting families and businesses everywhere, there has been immense pressure on healthcare workers and infrastructure. People have turned to social media to find help and to support one another by sharing leads for COVID relief equipment, medicines, and other resources. The Indian startup

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Step Up is the Best PR Agency for Startups In India focuses on expert communication media channels to enhance branding for Startups. Pick demonstrated advertising techniques to build a trusted brand around your business with one of the Best Digital Marketing Agency for Startups and earn an extra edge in the market. Call at 981122665

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Build your business with the  Best Communication Agency for Startups In India. Step Up is the most suitable PR agencies for Startups to get the strong Public Relations needed for businesses.  Call at 9811226654 to enlist the Digital marketing Agency for startups In India.

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At Step Up, we understand that as startups look to scale up, they need more access to investors, customers, and talent. As your communications partner, we tap into our range of expertise areas to give you customizable solutions to reach out to your relevant audience. As an experienced PR agency for startups, we believe that every brand has its own identity, so we don't follow a one-size-fits-all approach. Instead, we provide Integrated communications solutions specific to the brand's requirements, which include traditional as well as digital media and content.

Funding focused: One of the focus areas for any early-stage startup is to scale up their business. Since getting the desired funding has become highly competitive, we specialize in helping these startups build a share of voice that helps them stand apart. Our efforts, driven by creative writing and strategic media outreach, are centered around building a compelling branding for startups.

Attracting customers: In a dynamic market like India, building a strong and credible reputation is pivotal to earn the trust of the customers. At Step Up, we understand this crucial element and believe in creating insight-driven campaigns to create a positive brand proposition.

Talent engagement and acquisition: Growing the business also means growing the team. Through startup communications, we help them showcase their unique culture and growth vision to the existing and potential employees.

Integrated solutions: With the changing customer preferences and the emergence of new marketing tools, we understand the need to provide unique and competitive solutions to our clients. Under the Genesis BCW umbrella, we have access to professionals with experience in digital marketing for startups and content creation, besides traditional media relations, helping us provide an array of services on demand.

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Digital Marketing Firm India |Communication Agency for Startups | Stepup

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Step up is a PR Agency aims at Branding for Startup, focuses on building Public relations for startups in India. By using Advertising, distribution channels, Visual business communication solutions and are all means to convey your brand strategy to the world.

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Digital Marketing Agency for Startups In India

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Digital Marketing Agency for Startups In India

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Boost your Startups  with one of the Best Digital Marketing Agency for Startups in India. Step Up focuses at Branding for Startups with Integrated Communication strategies, Content Marketing services and think out of the box to let the client compete for the market and earn smartly. To hire the best Communication Agency for Startups call us at 9811226654

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How communication adds value to startups in their entrepreneurial journey
"If I was down to the last dollar of my marketing budget I'd spend it on PR!" - Bill Gates
A startup is the brain-child of a visionary at heart and an entrepreneur in mind. It is built from the ground up with immense amount of passion and belief. In the face of a highly competent and cluttered market, shining out seems like a herculean task. This is where communication steps in and creates a pathway for awareness, recall and trust.

With the birth of a new idea, a new business model emerges and it is important to understand how communication can fundamentally affect the success of a startup. As John D Rockefeller says, "Next to doing the right thing, the most important thing is to let people know you are doing the right thing." To avoid remaining unknown and unrecognised, a startup should invest in a proper communication strategy, as it creates the image, controls the reputation and helps in brand building.

PR provides the correct platforms to tell your story

During the initial phase of a startup, a good PR strategy can be really beneficial. It can provide the opportunity to connect with the target audience through the help of the media. PR can help in mapping the right opportunities that would help the startup achieve its goals. An effective PR strategy is essential for a startup given that often it could get lost in the chaos of the very busy Indian startup ecosystem. PR has the ability to impact the company's perception, and as a consequence, its revenue and the investor opportunities that it is looking for.

Positive PR and media relations can have a remarkable effect on the acceptance of a startup along with consistent efforts and creativity. To back the communication there must be leverage in terms of quality products and adhering to promises from the company's side.

PR should be integrated into the daily routine of a startup. There must be a pro-active approach in place with short-term tactics and a long-term strategy. It will help in building a deeper relationship with the media, which is a key influencer for the people. This enhances the brand and its image, while constantly keeping the audience updated on the company's proceedings. PR holds the consumer's interest together with creative campaigns and ideas that maintain their engagement with the company.

PR helps build credibility

Being a small pawn in the mammoth business means that the consumers are most likely to be unaware of the company. Today, consumers are smart and like to stay informed. With the ease of access, they dwell into research before associating with a brand. This is where news coverage in the leading and reputed publication plays an important role in molding the decision of the consumer. It provides the much-needed credibility to the services and products, given that the company is relatively new.

PR establishes the founder as a thought leader

In order to achieve the status of an established and trusted company, not only do the products and services have to be excellent, but also the founders have to be established as thought leaders and knowledge experts in the field.

PR makes this real by crafting opinion pieces by the founder, landing comments in business articles and targeting the correct media for the optimum results. This brings in recognition and recall in the consumers' mind which in turn positions the founder as a thought leader. Building thought leadership is a gradual process, which brings us back to point that PR needs to be integrated into a startup's daily routine.

PR is the best platform for creative storytelling

Storytelling is essential for startups as it assists in building the brand. With the ongoing digital wave, it is the responsibility of the brands to creatively and tactfully craft their key messages which when conveyed directly interests the target audience.

Communication puts in a constant effort to actively tell a startup's story. The persistent reiteration of who the company and its founders are, help in driving home this agenda. It emphasizes on the key messages that the company stands for and wants to be recognised for to its consumers. The compelling stories emotionally connect and engage the target audience that in turn builds brand loyalty.

PR crafts the perfect narrative

A solid message sets the foundation for any communication that follows. The key message needs to be well-crafted, clear, crisp and strong. This message is consistently put out across all forms of communication. With this repeated exposure, the narrative starts seeping into the consumers' mind which helps them understand the company and its positioning much better. Developing a clear and concise messaging platform that resonates with the key target audience is essential to a successful startup's identity in the marketplace.

Having a message strategy puts everyone on the same page as far as understanding the startup, what its value proposition is and its story.

This article, authored by Piyal Banerjee, India Lead - Step Up, first appeared in Reputation Today https://reputationtoday.in/views/how-communication-adds-value-to-startups-in-their-entrepreneurial-journey/

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How communication adds value to startups in their entrepreneurial journey | Stepup

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"If I was down to the last dollar of my marketing budget I'd spend it on PR!" - Bill Gates A startup is the brain-child of a visionary at heart and an entrepreneur in mind. It is built from the ground up with immense amount of passion and belief.

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Proven Tips to Branding for Startups Business Solutions

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Proven Tips to Branding for Startups Business Solutions

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Set your Business Brand with one of the Best Digital Marketing Agency for Startups in India. Startup PR provides a sense of acquiring Public Relations for Startups. Get more Business and trustworthy buyers to achieve the goals. Call at 9811226654

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Digital Marketing Agency for Startups in India Step Up

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Step Up is the Best Startup PR Agency in India expert at boosting client business Brand awareness along with acquiring strong and trustworthy Public Relations needed to grow and stand firmly in Industry. To hire Best PR Agency Call us at 9811226654

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Overcoming adversity with a focused communication approach

We are in the midst of the most difficult time in our lives. Not only is human life affected by this pandemic, but the economy has taken the worst hit in recent times as well. The most affected are the small and new businesses that are either shutting their operation or rethinking their operational strategy to survive.

Now, as the world accepts having to co-exist with the pandemic and moves towards adopting the new normal ways of living and working, start-ups have to do the same. While business owners will focus on bringing their best products and services to the table, they will also need focused marketing and communication strategies to reach a wider audience. A good startup agency for communication in India can help these businesses drive visibility and create a positive brand reputation-one that gives them an edge over their competitors.

If this pandemic has taught us anything, it's to be prepared for the worst. Now, with the businesses slowly yet surely rising back up, there are a few important lessons that one can learn from to ensure minimal impact, should there be another crisis of this scale.

1.Those with the ability to touch their audience with a clear purpose will last the longest. Consumers today are evolved and have the ability to connect with brands and campaigns that drive home a bigger picture. Re-thinking the company narrative to include purpose will help create brand loyalists, which will help the company thrive and not just survive.

2.Focus on building credibility. Especially for start-ups, building faith in the company, the products offered and even the leadership can be challenging. However, it's the most critical element that will help them reach out to their customers as well as potential investors. Luckily there are designated startup agencies in India that can help companies establish their reputation in the industry they operate in.

3.Build an enabling environment that fosters innovation. India is considered one of the world's third-largest start-up hubs,with each start-up fighting to become the next unicorn. However, what sets each business apart is its passion and agility to innovate and create something valuable for its audience. An innovation, driven from clear and focussed customer and investor recommendations can help drive significant growth. Therefore, businesses should work around building an effective communication channel between all the relevant stakeholders to spark new ideas and positive outcomes.

While each start-up has its own unique challenges but the ongoing crises has accentuated these differences further. Factors discussed above may help a startup to engage with its audiencebetter and leave an ever-lasting impact during this challenging phase. The ongoing pandemic is widely believed to have a continued business impact over the medium-term on the economy.Therefore, one needs to revisit their communication strategies to reflect the rapidly changing times.

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Overcoming adversity with a focused communication approach | Stepup

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We are in the midst of the most difficult time in our lives. Not only is human life affected by this pandemic, but the economy has taken the worst hit in recent times as well.

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Public relations for startups are essential when it comes to building a recall for the business and establishing expertise for the founding team. An effective public relation strategy for startups can help startup founders communicate with their target audience

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In these uncertain times, sustaining a business, however big or small it may be, can be a daunting task. While established businesses may have a cushion of years of experience and credibility built through their expertise, startups struggle on that front. This is where a good public relations campaign can play a pivotal role in building a solid foundation for startups.

Public relations for startups are essential when it comes to building a recall for the business and establishing expertise for the founding team. A startup begins on a clean and new slate, and most startups have little to no brand presence, which is why it is necessary to recognize the efforts and time invested behind each idea that a startup has begun with. This idea needs to be put across to the media in a compelling manner.

An effective public relation strategy for startups can help startup founders communicate with their target audience about not just their business, but also things that matter to them the most- thereby establishing them as thought leaders. All organizations have time frames when they don't have much to speak about, and therefore a good PR agency for startups will ensure there is a regular seeding of information and content that always goes from the company to the media. This helps in building a recall, which will eventually help them in securing media opportunities to showcase their expertise.

Under the Genesis BCW umbrella, Step Up is a specialized communication vertical for startups that has a track record of helping clients showcase their stories creatively and compellingly. The passionate and agile team at Step Up works towards helping businesses remain relevant even during the most challenging times like these.

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Own a startup? Don't forget to work on building your reputation through Public Relations

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In these uncertain times, sustaining a business, however big or small it may be, can be a daunting task. While established businesses may have a cushion of years of experience and credibility built through their expertise, startups struggle on that front.

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Best Digital Marketing Agency for Startups in India

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Best Digital Marketing Agency for Startups in India

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Startup seeks strong public relations, Branding and Trust over Products and Services. Step Up is the best Digital Marketing Agency for Startups expert at Branding for Startups and proving a boon for Tier I and Tier II Startups in India. Hire the Strategies and Integrated Communication Services from one of the best Digital Marketing Agency for Startups. Call at 9811226654

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Every startup should understand the right time to hire PR Agency for Startups. Being a Leading PR Agency for Startups, Step Up is expert at earning strong Public Relations, Business Branding by Integrated Communication Services. Call at 9811226654 for more details.

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When Should A Startup Begin Its Public Relations Journey

Constant flow of information, multiple formats of media, thousands of startups mushrooming in a short span of time-in this dizzy environment, startups need the right communication to help them catch eyeballs and stand apart. With reports stating that 40% of startups are shutting shop and not many others reaching the heights of success, one area that bears scrutiny is the lack of communication. If a company isn't known for what it does, all its efforts are in vain.

While it is known and accepted that a well-established company investing in a sustained public relations (PR) effort bears fruits in terms of high value and ROI, investing in PR for a startup becomes even more essential. The Indian startup landscape is cluttered and the media is spoilt for choice.
A startup needs to be built right from the ground up and it requires a deeper understanding with the right messaging to highlight the brand ideology and concept. With a strategic plan put into play, PR not only helps to create awareness and visibility for the brand, but also helps attract talent that is a perfect fit and most importantly with rounds of funding.

The question then is what is the right time for a startup to get started on public relations? Well, for that, the startup must answer some more questions.

Do I Understand What PR Is?

Most startup founders don't understand the difference between advertising and public relations. They consider PR to be a low-budget alternative to advertising. They understand PR in terms of AVEs (advertising value equivalent). AVE refers to the cost of buying the space taken up by a particular article had the article been an advertisement. To reap the best benefits of a startup's PR engagement, it is imperative to understand what PR is and understand that its outcome is starkly different from that of advertising. PR builds sustained relationships and connects to the right circle of influencers. It carves out a solid reputation with the public by integrating the key brand messages and mapping the right opportunities to grasp.

Who Am I Speaking To?
It is necessary to understand the stage your business has reached, what the business requirements are and the ideal PR strategy to get the correct message across. To get the right message across, a startup must first figure who its audience is in terms of investors, partners and customers and its objective.

What Is My Story?
Most often than not, startups come to PR agencies when their product is still lying on the white board, and not physically ready. Infact, a communications team can act as a partner in building this product. However, when the product isn't ready it becomes very difficult to create a buzz around the product.

The media isn't interested to write about a company that is still in its initial stage. For a journalist to give you a chance to tell your story, the soft launch should have taken place and a basic customer base should be set.
The startup should be in a position to talk about the numbers and statistics along with facts about how the product is performing in the market. The product should be unique and should solve an identified problem. There should be a series of announcements lined up such as, funding, major corporate announcement, launch etc.
Do I Have The Time To Invest In Media?
A startup should always consider PR as a long-term investment. Media engagement requires investment of time to build a sustained image that potential customers, employees and other stakeholders can place their trust in. It is important to create a niche for themselves for the startup. It is also important to showcase the spokesperson as a thought leader in the designated space.

The startup and the PR agency work together as a team to create the right amount of noise in the media. It is a continuous process which requires time from both the entities. It can be termed as a roller-coaster ride that requires speed and a whole lot of enthusiasm to produce the best results together.

This article, authored by Piyal Banerjee, India Lead - Step Up, first appeared in Inc42 - httpss://inc42.com/resources/startup-begin-public-relations-journey/.

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When Should A Startup Begin Its Public Relations Journey | Stepup

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Constant flow of information, multiple formats of media, thousands of startups mushrooming in a short span of time-in this dizzy environment, startups need the right communication to help them catch eyeballs and stand apart. With reports stating that 40% of startups are shutting shop and not many others reaching the

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Digital Marketing Agency for Startups in India

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Digital Marketing Agency for Startups in India

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Step Up is a Leading Digital Marketing Agency for Startups in India offering Integrated Communication Services, Content Marketing Services to improve Startup branding and carry Strong Public Relations. Call at 9811226654 to hire the best Digital marketing Agency for startups.

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Digital Marketing Agency for Startups in India Step Up

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Re-connect to recover in 2021

In 2020, we saw that relationships at the core of those that have been able to pull themselves through.

In 2021, Reboot, refresh, re-energise are going to be the mantras for recovery. But that's not going to be enough. Re-connect will be just as important, writes Vandana Sandhir, Chief Client Officer, Genesis BCW.

Marketing guru Seth Godin famously said, "People do not buy goods and services. They buy relations, stories and magic." Never has that been truer than in 2020. In a year that has been especially harsh on startups, relationships have been at the core of those that have been able to pull themselves through. And those relationships have been formed because of evocative storytelling.

Re-connect to re-start
As we leave annus horribilis behind, there are many reasons for hope in 2021. Reboot, refresh, re-energise are going to be the mantras for recovery. But that's not going to be enough. Re-connect will be just as important. There have been many startups that have had to shut shop this year and many others that have had to severely cut down their operations or even change their business models. If they want to reclaim their lost spaces or enter new ones, they must find a way to re-connect with all their stakeholders-customers, employees, partners, community, investors, the government, and whoever else is essential for their business to thrive. A multi-stakeholder approach is a must, because you will need all their support to help you bounce back.
Employees first
Whether you have two or 200, employee communications will need to be your focus. Rallying your troops to make sure they are aligned to the new direction you have mapped out will be critical. For many, this year has been tough at a personal level, and you may have also had to cut salaries. So, you will need clear messaging to motivate them to get behind you in charting the revival. What's more, if you are able to engage with them effectively, they will also turn into brand ambassadors for you, helping you connect better with your target audience.

Telling your story right
No matter who you are connecting with, there are three elements your communication must reflect-transparency, authenticity and creativity. Being transparent in where your business is at and what your plans are will help in building trust. Focus on doing rather than selling. People love brands that are focused on addressing their needs or solving their problems. And finally, creativity will help your message cut through the clutter. True creativity comes from tapping an insight to derive an idea that really speaks to the target audience. And in 2021, it will mean combining that insight-driven idea with digital innovation to not just convey your message but actually give your audience an immersive experience from your brand.
Preparedness is everything
If there is anything that 2020 has taught us, it is that those who prepare get a head-start on dealing with a crisis. Of course, this year, even the most prepared have also been blind-sided, but if you had crisis protocols in place, it was slightly easier to get back on your feet.

Many of us were quick to adapt to the newer ways of working and actually helping our clients and partners in their efforts. And that was all thanks to having a business continuity plan, which had communication at its core, in place.
Ultimately, though, communication is not just about the talk, but demonstrating that you are walking the talk. In the coming year, as the mad scramble towards recovery begins, the startups that can show that they are really true to their message will win the trust of all their stakeholders. And trust...will be the most important measure of valuation in this new year.

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In 2020, we saw that relationships at the core of those that have been able to pull themselves through. In 2021, Reboot, refresh, re-energise are going to be the mantras for recovery. But that's not going to be enough.

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Best Digital Marketing Agency for Startups

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Best Digital Marketing Agency for Startups

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Get Branding for Startups with one of the best Digital Marketing Agency in India. Step Up provides the correct platforms to tell your story in front of targeted audiences. Call at 9811226654 to hire the best Digital marketing Agency for startups.

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Best Digital Marketing Agency for Startups

# data[].attributes.subject
Best Digital Marketing Agency for Startups

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Get Branding for Startups with one of the best Digital Marketing Agency in India. We provide the correct platforms to tell your story in front of targeted audiences. Call at 9811226654 to hire best Digital marketing Agency for startups.