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I believe that Phoenix successfully attracts and represents my target audience. My magazine has a variety of indie rock bands and artists of both genders as well as newer and older bands. This will help to attract my whole target audience because there will be bands and artists mentioned in my magazine that everyone will know and love. My magazine also follows a unisex colour scheme of red, black and white. This shows that the magazine isn't aimed at just one gender; the colours are also quite dark which gives the magazine a serious mood and makes it seem slightly mysterious which might be more interesting to my target audience who like to be unique. My magazine has also been reasonably priced at £3.50, knowing that most of my target audience will be students and will have little money to spare on things that aren't essentials. My target audience will also be drawn to my magazine by the style of the model, because she will have a style that they might want to copy or recreate.

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In the photographs that I featured on my double page spread I showed parts of Brick Lane and Shoreditch. These areas are seen as quite quirky and unique because of the graffiti walls, markets and vintage/thrift stores. Therefore my target audience is likely to spend a reasonable amount of their time there because of the things such as record and thrift stores which they find appealing. I know this because when visiting the location I noticed many people following a similar style as to what my target audience has and looking at indie rock albums in the record stores. Therefore by including these images I will hopefully attract my target auidence to my magazine because they will recognise the locations.

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Because of how people interested in the indie rock genre and culture like to portray themsevles in a unique fashion and not follow the mainstream image of most other teenagers and young adults. Therefore I decided that I should not follow every convention of a music magazine so that it stood out to them as being unique.

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I wanted to consider the style of my audience when creating the outfits that the model might wear. I established that people interested in the indie rock culture would often wear casual outfits, consisting of items such as; flannels, band t-shirts, baggy jumpers, ripped jeans, demin or leather jackets and boots. Men would usually obtain these items by shopping in places such as Topshop and Urban Outfitters . However to find more unique items that don't follow the mainstream trends, they might also shop in thrift shops found at Brick Lane or Camden as well as independent clothing retailers.

Similarly to women, men are also inspired by their favourite indie rock artists when it comes to fashion. For example Matty Healy from The 1975, Alex Turner and Dougie Poynter. Most men interested in the indie rock culture also happen to have long hair which is often styled quite messily.

Sometimes men are so heavily interested in the indie rock genre that they too become part of a band or a solo artist or even learn a musical instrument such as a guitar so that they feel more connected to the genre and their favourite bands and artists. Therefore they might decide to buy Phoenix so that they can find out more about their musical inspirations and learn about the music industry.

Men who adapt the indie rock culture into their lifestyles are often seen as very laid-back. They also often like to express themselves via the form of tattoos and piercings which make them appear more unique.

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I wanted to consider the style of my audience when creating the outfits that the model might wear. I established that people interested in the indie rock culture would often wear casual outfits, consisting of items such as; flannels, band t-shirts, baggy jumpers, ripped jeans, demin or leather jackets and boots. Women would usually obtain these items by shopping in places such as Urban Outfitters, Topshop, H&M and Monki. However to find more unique items that don't follow the mainstream trends, they might also shop in thrift shops found at Brick Lane or Camden as well as independent clothing retailers.  Much of indie rock culture is inspired from 90's grunge, women interested in indie rock often use this is a basis for their fashion and makeup. For example using warm toned brown eyeshadows and winged eyeliner. Because of this I tried to reflect the 90's grunge style on my model to create an effortless look.

Many women who are interested in the indie rock culture gain their style inspiration from the indie rock artists that they listen to, particularly the female artists that they listen to. For example HAIM, Ellie Rowsell from Wolf Alice and Lana Del Ray. However they may also be inspired by the girlfriends of their favourite male indie rock artists in hope of following in their footsteps. For example Alexa Chung, who previously dated Alex Turner, who is the lead singer in the Arctic Money and Last Shadow Puppets. Because there are more indie rock male artists/bands, women have also become interested in them, espeically younger one such as Peace and Wole Alice.

I feel like the model that I used throughout my magazine is representing women who like the indie rock genre and culture successfully. She helps to bring attention to female artists by having her on the magazine front cover because women are rarely represented on other indie rock music magazines. Astrid's clothing is very similar and has been inspired by other female artists as well as my audience. She is also of a similar age to the audience.

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The target audience for my music magazine is males and females, ranging from the ages 15-25. Most people of these ages are likely to be studying at university or starting to work. When designing and creating my magazine I wanted it to appeal to those who are interested in the indie rock genre and culture.

My magazine is a produced and sold in shops around the UK , this therefore means that mostly only UK citizens will be aware of the magazine and will purchase it. This idea is reflected by the use of colloquial British language, which will help to attract my target auidence. The location of the photographs on the contents page and double page spread also reflects this because they show the streets of Brick Lane/Shoreditch, which British readers will be able to identify. However I do plan for Phoenix to be released online so that anyone in the world can read a copy.