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The quotes we used are "新年快乐” which means happy new year, and "龙腾虎跃" which means to prosper, thrive. We kept the dragon playground element which has been turned into a tiger playground to better represent 2022 zodiac sign.

Since playgrounds are normally a fun place for kids, we decided to add cubs in our visual playing on the playground. We want to show the joy and liveliness of playing on the iconic playground hence the cubs appear joyful. As for the audio, we went with something that had a festive, cheerful vibe to it so that it matches with the concept we were going for.

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https://soundcloud.com/sakuzyo/ocha?si=f0d8ea130cf042df8df5a2d792e0d3e2&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing

https://soundcloud.com/mifumei/pu5e?si=d3227eddb9cb44a192bcae19d226b828&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing

https://soundcloud.com/herbbeatz/summer-rays?si=345eb480411645bba0f3faa3a2fd23fe&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing

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Why the selection is the choice?

What the relation between the quota and the uniqueness?

What the visual connection been apply through?

Is my presentation digestible for my audiences?

The quota in the visual design still legible?

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Through this animation, we want to send our well wishes to prosper and thrive to the audience for the new year.

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Adobe After Effects 2022 - C__Users_tsyin_OneDrive_Documents_dragon.aep _ 2022-01-24 19-02-44

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Adobe After Effects 2022 - C__Users_tsyin_OneDrive_Documents_dragon.aep _ 2022-01-21 00-13-49

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https://docs.google.com/document/d/1829z1bjuVLFlIZWZ4_HTSyfVvSOMndcxujlha31k_AQ/edit?usp=sharing

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ZCOOL KuaiLe - Google Fonts

(simplified) FZ Te Cu Guang Hui - Free Chinese Font

(simplified) Mini Jian Cao Cu Yuan - Free Chinese Font

(simplified) DF Fang Yuan - Free Chinese Font

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dimensions: 564x922

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HanyiSentyPagoda Regular: Download for free at Chinese Fonts : Chinese Fonts

Ma Shan Zheng - Google Fonts

(simplified + traditional) Hanyi Senty Wen - Free Chinese Font

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idea for colour palette, may change depending on feedbacks (included the cubs as well)

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idea for colour palette, may change depending on feedbacks (included the cubs as well)

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text on lanterns hanging on both ends of a wire, the cubs playing on the sand with the dragon playground at the back, fireworks also

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Maybe tiger playing around the playground?

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Maybe tiger playing around the playground?

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this style?? the tiger and dragon could be on the puzzles/tiles(?)

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this style?? the tiger and dragon could be on the puzzles/tiles(?)

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maybe pixel art theme?? since the dragon is made out of tiles

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maybe pixel art theme?? since the dragon is made out of tiles

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if anyone knows how to make pixel art

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the dragon head can be the mooncake, the tigers replace the bunnies

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quote: 龙腾虎跃 (lóng téng hǔ yuè) — 'Dragon soaring and Tiger leaping' (Wish you prosperous and thriving in new year)

local interest: dragon playground in sg
https://www.roots.gov.sg/places/places-landing/Places/landmarks/toa-payoh-trail/toa-payoh-dragon-playground

relation: 龙(long) = dragon, 虎(hu)= tiger

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colour mainly from tiger/
red from chinese new year theme

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Tiger - Fierce/courageous 猛
Chilli Crab - spicy/fiery ( kinda give same vibe???)

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quote: anything??

local interest: Ice Cream Uncle's Ice Cream Sandwich

- colourful bread that holds the block of ice cream together
- the tiger can replace the ice cream that is sandwiched by the bread

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cld be linked with interests related to colours?

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cld be linked with interests related to colours?

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quote: 虎年祝你财源滚滚，发得象肥虎
in the year of tiger, i wish that money/fortune comes rolling in for you like a fat tiger(idk LOL)
local interest: fishball noodles, found almost everywhere in sg
relation: 滚滚 = roll, 财源= financial resources, 源(yuan) same spelling as 鱼圆(fishball).

the tiger can be drawn as a 招财猫 (lucky cat), kinda round and fat like a ball

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虎气带来好运长，年送欢乐家瑞祥

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虎气带来好运长，年送欢乐家瑞祥

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the year of tiger brings good luck for long(?),

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happy tiger year

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-wanton mee

- kaya toast

-chilli crab

-salted egg yolk crab

-indian rojak

-carrot cake

-nasi briyani

-nasi lemak

-laksa

-hokkien mee

-ice kacang

-Gem biscuits
-

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may all go well with you

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May Luck come with the year of the tiger

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Jumbo Seafood

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Sugee cake

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Why we chose this design? +Design Principles

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Why we chose this design? +Design Principles

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We chose this design because we wanted to portray the tiger's power and strength, which is also a dragon's symbolism. Hence, we picked the iconic dragon playground when we were deciding on our local interest.

We extended its tail/bridge for the quote to flow down so that there's continuity/movement in the poster. Also, we added a drop shadow under the quote to provide better emphasis. As for the colour palette, we put bright and striking warm colours against cool colours for the contrast and emphasis. The white outline on the playground allows viewers to direct their attention to the main idea which is the tiger playground. At the bottom, we added the quote "Huat Ah!" which means to prosper.

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Why we chose this design? +Design Principles

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Why we chose this design? +Design Principles

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As for this, we wanted to make use of the bridge to extend the social media post to 3 panels.

We decided to keep our design simple so that the viewer's attention is all directed to the playground itself, especially the bridge where the stripes are. The black against the bright orange yellow colours give it more emphasis due to contrast. Lastly, the text "Happy CNY"  follows the direction/flow of the tiger's bridge/tail.