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Type is everywhere. The average person is estimated to encounter between 6,000 and 10,000 ads each day! We are bombarded with text based messaging where ever we look: in the street, in the car, on the bus or train and all over the screens we use day-to-day. We can be informed with information, we can be instructed and told what we should do or how we should act and we can be persuaded to buy something or to engage in an activity or experience.

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To start the module we were set two activities. One introduced us to designers we hadn't known about before. The other asked us to analyse an editorial layout. I found these slightly overwhelming for the first day but I see how they helped with background knowledge for the module.

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Our first workshop was like deja vu. We had a very similar one last year instead we had to draw an 'a'. The activity was enjoyable for me but seemed repetitive. The next activity asked us to space out a sentence then a paragraph correctly, I found this very tedious, it helped me gain a little more knowledge on leading though. The poster activities were more engaging. I struggle with idea generation with projects so this helped me with quickly sketching multiple routes.

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Second workshop was an activity where we arranged shapes in different positions on a page, this seemed useful and simplified the overwhelming idea of designing a magazine. Then we did an activity looking at grids, I personally struggle with grids so this was a difficult task to complete. The third activity was group work creating a double spread of a magazine, I found this very engaging and helped me a lot as I was partnered with a student with more experience than me.

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We were set 3 activities for the second workshop week. First one was picking good and bad versions of readable and legible design and analysing them. I learned about readability and now have a better understanding of purposeful layouts.

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Working in groups has proven to be very beneficial. You learn from others around you. We needed to design 2 double page spreads one good readability the other bad.

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This workshop was extremely fast paced, which I found stressful and felt like more time would be better to produce a better outcome. We had to make posters from three quotes, it helped me with realising different typefaces personalities and when each one should be used. Then we were tasked with designing two double page spreads to present an article. I found this one more enjoyable and it set me up for starting the project the following week.

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Starting the project was slow for me. I started making mood boards and selecting articles and researching editorial work as well as St Bride. I began to decide on a route for my concept. Looking at the style 'Jugendish'. It's a modern take on traditional typography perfect for the future proof idea for St Bride. I started to make a brief presentation for learning teams the next day to present my concept.

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I had my first learning teams today for the project with Nick Raven. Seeing other people's work and hearing their ideas was very useful in understanding where I am with everything. My main feedback on my concept was 'how is this related to St Bride?' or how can I make it related to St Bride. We discussed using colour to do this or imagery and type. It was all left very uncertain.

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I started to find a concept route that revolved around typography changing throughout the publication. Each article would have a different typeface to represent the vast type collection St Bride's has. I also had a tutorial with Kate she helped me start on the actual designing as I was very much stuck on creating the concept and needed to move on. She helped me create a brief flat plan that started to help me create some layout spreads.

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I began trialing some spread designs, selecting imagery I wanted to use and designing typography spreads. I realised I needed to have my idea for my design set and a system in place. I managed to get the typography spread complete.

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My second learning teams went ok. I felt I needed to have more spreads designed and felt behind on work progress compared to others in my group. I shown some work by Matt Willey where he used small images against minimalist type design. This gave me inspiration for my publication. I wanted to make the typography the 'main character' and sideline the imagery as much as I could, I have a habit of using imagery as the main showcase and sidelining the type.

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I have been working on my design the past couple days and have completed the article spreads and are now onto the contents and introduction etc. I had a tutorial with Mathalda who helped refine my design especially looking at the justification of my type. She helped with the small adjustments of my design to perfect it.

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I had my Indesign workshop and refresher with Abby today. This helped me with finding out new shortcuts and techniques for working with typography. This helped me work quicker in designing my publication by working with paragraphs styles etc.

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I have designed my entire publication. Everything seems to work well. Me and a friend have also ordered paper from G.F. Smith that arrived last Friday. Which means I can't mess up when I print. I need to have a final tutorial with Nick and see any final adjustments I should make then trial print and bind a mockup.

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Final learning teams went well I made a few adjustments with my design - minor type errors. The main feedback was to print and trial binding. I printed out my publication and trialed some binding methods, deciding on a a piece of thread wrapped around the spine. It fit with my free, flowing design.

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I spent this day printing and binding and cutting my design. It was very satisfying to have a finalised piece in my hands by the end. I also used a new machine for cutting the publication which I can now use in the future. There were a few minor printing errors due to the printer not my designing but that couldn't be helped.

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EXHIBITION DAY!!!

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I spent this week working on presentation boards and everything I needed for uploading my work in December.

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To understand the history and development of consumer society and the theory, roles and responsibilities of design and the designer in the creation and application of brands across existing fields, new markets and multi-platform channels.

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To start the new project we were given a list of clients to choose from. I chose the Natural Skincare client, I felt that I wanted to explore package design more so this was a good route for me to go down. I think it will be really exciting to make a brutally truthful brand that cuts all the bullshit that other skincare brands are based on.

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This was the first workshop of the module. We got to discuss in groups which client we were going to choose this helped a lot to gain a second perspective of the brief and see what other people's ideas were for each client. My group helped me decide definitely on the skincare client, I found it reassuring to have a group to discuss this with.

Task 4-  We then looked at creating quick content for our brand, looking at imagery, colour etc. I found this difficult especially choosing images and colours to relate to our brand values.

Task 5- We were then tasked with taking all these separate elements of colour, image etc and combing them to make a poster to represent our brand values. I loved this task it felt like making a collage or mood-board, I always find these very useful and very enjoyable and creatively stimulating.

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We worked in groups this workshop looking at the audience for our brand. The first activity looked at a general audience picking a very broad range. It was interesting to work in a group of people with the same client, to hear their ideas and the difference in who we are aiming our brand at. Then we looked at narrowing the audience to a particular person.

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Next workshop week started with a kickstarter activity looking at good and bad language/copy in design. I think this went ok a simple activity really.

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Long workshop that day. Looking at name generation first working in pairs towards the end of the exercise to get someone else's opinion. I chose 'TrueSkin'. Not the biggest fan but it suits the brand but seems very generic and will get lost in the world of skincare. Then created a rationale looking at why I chose the name and how it works to represent the brand. Then we looked at creating straplines I found this harder to do and didn't really know where my project was going. I needed something to set my brand apart from everything else. I need to think of a brand story now but am struggling to find an insight into what makes my brand unique.

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This workshop was very interesting we worked in groups with others who had the same client as us. We looked at how we could promote our brand, looking at weird and exciting ways to do this. I found this a nice break from the intensity of the previous weeks and it was nice to have a laugh. It gave me some ideas for marketing my own brand thinking creatively instead of just poster campaigns.

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I decided to change the route of my design to look at personalised skincare products, looking at creating a box that gets send out to the consumer that includes everything they will need to suit their own skin type. As well I looked at the problem of packaging and it's environmental issues thinking about 'refill' and how the consumer sends the box back to the brand so they can reuse the packaging again. Maybe looking at partnering with refill stores as well.

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We had our first LT session today. I didn't find it amazingly useful but Kate reassured me that my idea was strong and to keep going with it. More importantly to get visual!!

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I started logo design today. Basic generation of ideas to start then looked at picking my favourite and placing it on a box to get a feel for what I could use. I went with the 'circle' theme to represent the refill/reuse cycle.

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I developed one of the logos I sketched. I found it was good to start designing however was not convinced about this design. It seemed very scientific and rigid not fun and playful like my brand is.

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I had another LT today. The feedback was a little helpful but I don't think I'm at the stage where much feedback can be given so next week should be more helpful.

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I developed another logo design that seemed more fluid and free representing my brand qualities. I found this fun to create, sketching out the designs was freeing and I missed drawing type.

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I created poster designs to support my logo. I experimented with using faces to show the personal qualities of the brand.

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I had another LT today which was good to hear feedback on the posters I created previously. The group seemed to like the design however I'm not sure as of yet and if the use of faces is the right direction.

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I then created interesting type using sanitiser to create a liquid effect. I really liked the type and cooperated it into a poster design also using a quick mockup of a bottle of the product with the logo on. I feel like the project is starting to take shape and I can see the direction it's going in.

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Over the weekend and today I created a lot of content for the brand. I covered touchpoints for the brand including posters, business cards, a box and an app design. I really like how everything has turned out it feels consistent and the identity is clear.

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I had a presentation with my LT today. It went really well they all liked my designs. It was really casual and informal which was good so I felt confident when presenting to the team. I also submitted all my work today for both modules - finally.