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ASDA uses a lot of different visual merchandising techniques like interactive technology, for example tablets that have all the products that are sold on that aisle and demonstrations to show how the products can be used. They use these on technology aisles to show new features of TV’s to phones this helps the customer understand the product and saves the busniess money as they don’t have to hire a member of staff to do this job. They also use electronic advertising to promote their products, they use this method because it can be cheap but also they can get across the information that they need to get across easily but it can be changed quickly compared to virtual advertising methods.

DIOR don’t use many technological techniques but they do use electronic displays

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Technological trends are used in ASDA with the use of electronic advertising, they use this by advertising the new products/ products that are on sale. They also use interactive technology that they use to let customers use to read up on how technical products but also watch videos on demonstrations of that particle products.  Dior also use electronic displays to help promote new products that they have but to also promote their business and the other products they have.

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Psychological and Technological Techniques are used in making the business successful by the use of scent, this helps the business to be successful because when the business pumps out a nice smelling fragrance then the store will seem clean and tidy which then will mean that the customers are more likely to make a purchase. Another technique that is used is interactive technological this helps the business to be successful because it’s a cheap and effective way to advertise and help promote their products, this is because they don’t have to pay a wage to a interactive screen but also because they can put all the information in one place for the customers to access this means the customer can have easy access to everything they will need to know. Colour can also help the business be successful because it can help the customer come associated with the business because of a colour so every time they see the colour they will think of the brand. Holograms also help the business to be successful because the business can use holograms to demonstrate a product and run these all day without it stopping compared to when an actual person does it there will be breaks and they might forget to mention certain parts of the demonstration. Lighting is also another Technique that can help a business to be successful, this is because lighting helps to make products more appealing but also draws the attention of the customer towards the product and on nothing else.

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Psychological and Technological Techniques 

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Psychological and Technological Techniques 

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psychological and Technological Techniques are used to help the business be successful with the use of digital advertising

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|Technological techniques | Advantages                                                                              | Disadvantage
|Interactive touch screens  | Quick and easy- all the information in one place- cheap  | No customer service- no personal experience
|Holographic Presents        | Can run the presentation non-stop                                       |No personal experience- People are amazed by the holographic and don't listen to the actual presentation
|Electronic Displays             | Eye-catching- Can display lots of information                    |No personal experience

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colour is used to support merchandising of products by drawing your eyes to towards the products. A wheel is used to show the relationship between different colours based on three primary colours - Red, Blue and Yellow

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scent is used in food retailers by the company pumping a smell that can potential make the customer hungry resulting in more sales but it is also used in the retail industry with the company's pumping out nice smells to give off that the store is clean and tidy.

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Music is used to set a tone that can help the customer feel happy in the hope this will make them purchase more products

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lighting is used to show off the product and make the customers eyes focus on the product and on nothing else

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Psychological Techniques are used to touch potential customers senses in order to persuade them into purchasing products

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Products are used in Dior as the most important element as it is at the front and center off all of their visual merchandising

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Lighting- Lighting is used in dior to help draw the customers attention towards
Scent- In dior they pump out nice fragrances to give the impression that the store is clean and tidy
Music- Dior use music to relax the customer
colour- Dior use the colour black as a way to associate the brand when ever they see the colour black

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Space is used in businesses like Dior to show the importance of the product and to draw the consumers eyes solely on to the product.
In Asda they use all of the space available to show off all of their products, this is because they need to sell a higher quantity of products.

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Space
Environment
Products

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Lighting
Colour
Music
Scent

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| Product placement area  | Advantage  | Disadvantage
| Shop front  | It’s as soon as the customer walks in  | Easy target for shop lifters
| Window  | Gains passing customers attention  | Can be easily missed by customers
| End of aisle | all customers will see the products clearly  | Customers have to be in the shop already to see the products
| Till area  | The last point of being able to make a purchase   | Customers are too busy unpacking their shopping to notice the products
| Ceiling hanging  | At eye height so all customers will see  | Hard to put up/ customers might not look up and see the product

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Lighting- Lighting is used in ASDA
Scent- scent is used in ASDA by pumping out the smell of a bakery to make the customer feel hungry
Music- ASDA use music to set a happy mood for the customers so they feel happy and relaxed when going round their store
colour- Asda use the colour green as their primary colour that customers can associate with them

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Visual Merchandising is the practice in the retail industry of developing floor plans and three-dimensional displays in order to maximize sales.  The purpose of visual merchandising is to engage, attract and motivate the customer into the store or motivate the customer into making a purchase.