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Racism is a prejudice, discrimination, or antagonism directed against someone of a different race based on the belief that one's own race is superior.

Examples of racism in sport include:
- Raheem Sterling being targeted by four 'fans'
- Great Britain Olympic bobsleigh coach accused of racism by athlete

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In what ways does the media ‘fuel racism’?

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In what ways does the media ‘fuel racism’?

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In this case the media fueled racism by showing Sterling looking dismayed, and the men in the background being blurred and pushed to the background of the story. In this case, by keeping the identity of the men anonymous, allows the racism in the sport to carry on as they are not publicly known due to this and serve no real repercussions of their actions.
Another case of media fueling racism, is when sterling bought a house for his mother and was criticized for this by having headlines such as "Obscene Raheem" - The Sun and "England flop Raheem shows off blinging house," - The Daily Mail, I highly doubt if any other footballer had done this for their mother and happened to be white, they would not receive this type of reaction from local media. By media showcasing this, this just fuels and normalizes racist tones. Sterling was yet also criticized for getting a tattoo of a weapon on his leg, firstly had any other person gotten this i doubt there would have had any backlash. Secondly without researching into why he had the tattoo, which had a much deeper meaning than just a random tattoo, the media once again targeted him and criticized his every move.

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What are the benefits of sport stars like Raheem Sterling speaking out in this way?

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What are the benefits of sport stars like Raheem Sterling speaking out in this way?

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The benefits of Sterling speaking out at media's blatant and normalizing racism, allows them to reevaluate their future choices, to be more wary and careful of how they handle situations in the future. This apply's for not just the media and everyone. People should not be normalising racism in any way, even if you think of it as a joke or an heat of the moment which could've applied to when sterling was at the hand of racial abuse, no matter what this should not occur to anyone in any way. By speaking out and expressing his point of view and speaking up, allows other people to possibly come forward and allows young impressionable audiences to look up to him as a role model.