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Italic is now primarily used for emphasis, titles, quotes and
extracts.

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The size of the font help to bright attention and clarity.
Body text font size normally is the same all around the publication

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A sans serif typeface is a typeface without a line or flourish.
There are popular because there look more modern who got them the popularity.
The typeface is very simple and don't have lots of weight and thickness variation.

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A serif is a line or flourish which crosses the open end of a stroke.
Serif has been invented by romans and are one of most legible styles.
Its used in most of reading materials.