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New demand for healthy food
Wearables (apple watch, e.t.c.)
Strong online presence
Budget friendly gyms
Cautious, accurate targeting specific demographic in the market

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With the number of UK gyms surpassing 7000 for the first time, memberships just under 10 million, and a market value of almost £5 billion at a 2.9% growth rate; the fitness industry is said to be at its 'golden age' by David Minton the founder and managing director of LeisureDB. (Financial Times 2018)
Because of the introduction of niche strategies, the use of self-employed instructors, and an emerging fitness culture among millennials. The fitness market should offer the opportunity for growth in terms of revenue, the brand and consumer audience.

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The number of fitness facilities in the UK is up from 6,728 to 7,038 this year.

Total membership grew by 2% to 9.9 million. (estimated 1 in 7 people)

Total market value increased by 2.9% to £4.9 billion.

275 new fitness facilities opened in the last 12 months, up from 272 in 2017.

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·      Founded in 2001, however opening its first club in central London in 2003.

·      Often described as a ‘boutique gym brand’ because of its environment design and fitness experience.

·      There are seven clubs open since July 2015.

·      Membership is approximately £84 to £91 p/ month based on a 12 and 6-month contract.

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Turnover of Fitness Facilities in the UK

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Turnover of Fitness Facilities in the UK

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(video)

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With nearly 800 gyms in the capital*, the last thing you'd think we need is another one.

However research shows Londoners are now spending more money of their gym membership and sports than on alcohol and cigarettes**.

We visted a couple of London's newest fitness hotspots - Barry's Bootcamp and Vlique - to find out why people can't get enough of working out.

* 2017 State of the UK Fitness Industry Report, LeisureDB

** ONS Family spending in the UK: financial year ending March 2016

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With nearly 800 gyms in the capital*, the last thing you'd think we need is another one. However research shows Londoners are now spending more money of their gym membership and sports than on alcohol and cigarettes**. We visted a couple of London's newest fitness hotspots - Barry's Bootcamp and Vlique - to find out why people can't get enough of working out.