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A peer testing was done after the final film was ready. One thing that few peers mentioned was the chirping sound of birds in the beginning and end. As as the sound were done in post production this ambient sound was added in order to create a pleasant feel of a morning. But takeing the feeback into considertion levels on this audio was brought down while keeping the audio clip.

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Once the cast was finalised, i started to look into South Indian ad films that were made for charities and hospitals. A particular ad inspired me in the costume designing of this project. An advertisement for KIMS hospital portrays a woman in her seventies who wears a saree. The cast in my film did not look old enough and was not convicting at the beginning. This was the reason behind the Mom wearing a saree in the film.

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Once the final product was ready, the video was uploaded to YouTube as unlisted and the link was sent out for crowd testing. Below are a few feedback i received.

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An individual reflective report, reflecting back on all the aspects of this project from the begining all the way through development of idea, filming till the completion of the project. A detailed analysis is done based on the feedbacks got discuss what could could be done next time.

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Day 1 - 18/12/2018, Tuesday
Day 2 - 21/12 2018/ Friday
Day 3 - 26/12/2018 Wednesday

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Advertisement campaign with multiple films.

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Advertisement campaign with multiple films.

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In the beginning it was decided that there will be only one ad film video output. After getting a feedback from my project supervisor, i considered doing two to three videos. The idea of the campaign is to make a full video of the story. The original film will be two minutes. Once the film and characters are familiar to the audience after a series of broadcasting, the shorter versions of the advertisements will be showed on the social media platforms. On platforms like YouTube, every second counts. So bringing a two minute video down to thirty seconds can make a substantial effect on the money spent on marketing which in turn saving Alzheimer society money.
This idea is inspired from comparethemarket.com ad campaign were the meerkat was used as unique centre of attention. After a while, audience was familiar with meerkat, which enable them to advertise of effectively with shorter time which in turn mean less money spent on marketing.

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Location 3 (Ladyhill Park ,222a Allerton Road, Bradford, BD15 7AF

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Location 2 ( Bradford Cathedral, 1 Stott Hill, Bradford BD1 4EH

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Location 1 (18 North Parade, Bradford, BD15 7DP)

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A VHS effect was used on the flashback scenes. VHS effect was used  mainly for two major reasons. One being, it enables the audience distinguish between normal scenes and the flashback. Second reason is the the fact that VHS was widely used during end of 90's all the way till mid 2000's. The son was a boy using that period and when he talks about his childhood, it indirectly speaks to the audience of the time it was set.
I learned to do the VHS effect from looking up YouTube videos. One video that particularly helped me was this video uploaded by a channel called ' FilmVentureStudio' titled '

VHS Camera Look (Premiere Pro CC 2017 Tutorial) ' . (link to the video - https://www.youtube.com/watch?v=uvRwDaC1pHo

The below PDF document has a before and after versions of the same shots without and with VHS effect.

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A huge attention to detail was given in deciding the colour tone of this project. The composition is vital as this can manipulate the emotions of the audience. A red tone is used to evoke feeling of love and passion. Orange is colour connected with the sense of warmth and energy. A LUT called 'CIneTealOrange2' . This tone stands in between the colour red and orange. This LUT was added to each clip and was graded individually to acquire a common tone to the entire film. The results before and after the LUTs are provided in the pdf file below.
https://www.premiumbeat.com/blog/manipulate-emotions-with-color-in-film/

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A project proposal was submitted in the early stages of the semester. In the proposal the project title was pitched as " We are together". But the title was change d to "Pyaar Ki Kahanee" which is the Hindi translation for "Story of Love". The reason for naming the advert in Hindi was mainly due to narration being Hindi. All three actors who acted in this film is of Indian origin. When the proposal was submitted the the duration was aimed to be under two minutes. But after the edit was done,duration of the clip was 02:12:07. The final product went up the set limit by twelve seconds but this can be justified by all shots being there to convey the meaning of the film. I feel that each and every shot has its own unique place in this film and taking even one shot out would affect the wholeness of the film. Apart from the two changes mentioned above there was no changes from the proposal to the end product

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A budget was made as soon as script and actors were finalised. Budgeting helped me to source the funds that was needed for various expenses in advance enabling me to focus entirely on the filming

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This advertisement is will be pitched to Alzheimer's society and this can be potentially published on their social media platforms. Their main social media platforms include Youtube, Facebook and Instagram. Even though this advert can be shown on TV, social media platforms provide a wider reach to young and old audience alike because of its outreach. Alzheimer's society has a following of 493.8k following on Youtube, Instagram and Facebook combined.

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There was a change in the locations. Two locations were changed from the initially planned locations to the actual location were this project was filmed. This document consist of details of the location that i filmed and why there was a change in the locations.

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This below document contains the actor details the regarding information of casting.

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This word document includes the details of research that was done during the progression of this filming process

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This PDF document contains the Final script which explains the audio and visuals

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During the early stages, the plan was to work with a freelance music composer were he had an opportunity to make music. But all the composers i approached was not very keen as it was part of a university project.The Background music of this project is called “Bright Sadness” by Oleg O. Kachanko. Music by string instruments is used since studies has proven that string instruments can evoke emotional responses. A number of music was tested with the video output after coming to the conclusion of choosing bright sadness. As this is an advertisement campaign for Alzheimer’s Society the rights for this music was bought which enable us to use this over social platforms

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Your name is Anna. Your Husband's name is Cherian. You love plants and nature.You are passionate about cooking. You wear size 4 shoes and love being out in the nature. Red is your favourite colour since it is the colour of love. You love listening to songs while you eat. You also have Alzheimer's.

You gave birth to me on 7th of August 1995. I still remember how you loved me and took care of me. A true believer who taught me how to believe. You made sure you fulfilled my tiniest wishes.

I promise you, for the rest of your life, i will look after you like how you looked after me.'

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The list of all the equipment that is used during the filming of this project. This documents explains why these equipment are used particularly out of broad options i had.

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- Gift box
- Vinyl Player
- Lights and photos
- Shoes for mum
- Glasses for Son

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You may not know me, but I know you. Your name is Anna and you are my mother. Your Husband is Mathew. You love plants and nature.You are passionate about cooking and loves to grow your own food. You wear size 4 shoes and loves to be out in the nature. Red is your favourite colour since its the colour of love. You listen to your favourite songs when you eat ** song starts playing** you are funny , you also have Dementia.

You gave birth to me on 7th of August 1995. I still remember how you loved me and took care of me. A true believer who taught me how to believe. You made sure you fulfilled my tiniest wishes, i promise you, for the rest of your life, i will look after you like you looked after me.'

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>voice over
> About booking the lenses
> What Language should the narration be.? Hindi? English.?

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'You may not know me, but i know you. Your name is Devi. Your husband is Madhav. You love cooking and gardening, you go church every sunday, wear size 4 shoes, love the walks in parks, whenever you eat you have to listen to this song ** song stars playing** you are funny, you also have alzhimers.

You gave birth to me on 7th of August 1997. I still remember how you loved me and took care of me.You made sure you fulfilled my tiniest wishes, i promise you, for the rest of your life, i will look after you like you looked after me.'

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A project schedule was made in the early stages of the production which enabled to split the pre producation and post production work equally. This inturn helped me to achieve best results possible.

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Younger me

storysense.com/format
https://youtu.be/mlVkJzYQH7g
dedo lights square panel